219

Communication and Journalism

219.100 Introduction to Business Communication15 credits
An introduction to communication principles and practices at work, with special attention to oral and written communication.

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219.101 Media Skills15 credits
Understanding and working with the news media combining practical skills with critical and ethical perspectives on media use. Skills include media strategy, writing media releases, broadcast interviewing and running a media conference.

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219.107 Introduction to Cross-Cultural Communication15 credits
An introduction to the basic components comprising the experience and expression of culture, this course examines the complex relationship between culture and communication, and the challenges that may arise when members of different cultural groups interact.

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219.202 Professional and E-Business Writing15 credits
A study of the principles and strategies of effective business writing. This will cover the major forms of business documents and involve the development of business writing skills within a technological and global community.

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219.203 Business Communication15 credits
A study of the processes and practices of business communication in the context of the private and public sectors. The course is based on those theories of human communication of most relevance in developing an understanding of and facility in skills such as listening, speaking to a group, interviewing and writing in organisations.

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219.204 News Media Processes15 credits
The course examines the structure and functions of the New Zealand news media. Topics include the 'manufacture' of news, objectivity, gender and race issues and news values. Topical news events are examined.

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219.205 Professional Presentations in Business15 credits
A study of the principles and strategies of professional presentations in business and organisational settings. This will cover oral communication in a technological environment and include the use of computer-aided presentations and other media.

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219.206 Communication and Technological Change15 credits
This course explores the intersection between communication practice and technology, seeking a critical and contextual understanding of how technological innovation impacts on contemporary organisational and business communication.

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219.209 Public Relations Practice15 credits
An introductory study of public relations and its use to create and maintain communication between organisations and their internal and external publics. Theoretical and practical approaches are combined so that students are introduced to the diversity of contemporary public relations theory and techniques and have opportunities to develop key skills in practical assignments.

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219.231 Introduction to Journalism15 credits
Develop an understanding of the principles and practices of journalism including the fundamentals of newswriting and newsgathering.

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219.234 Editing & Publishing15 credits
Editing text for print and web publication including grammar, punctuation, clarity and style; and the principles of design and layout in publishing.

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219.302 Gender and Communication in Organisations15 credits
A critical examination of gender theories with an emphasis on the application of theory to practice for women in organisations. The course studies the way in which gender affects behaviour in organisations.

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219.303 Organisational Communication15 credits
This course draws on current research and theory to examine the communication process, practice and ethical considerations of organisations' communication with their internal and external stakeholders.

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219.304 Cross-Cultural Communication15 credits
This course includes an examination of different kinds of cross-cultural encounters within New Zealand society and in international contexts. The course deals with problems of understanding in an ethnically mixed workforce, difficulties of conducting overseas negotiations and the stresses of travelling and working in foreign countries.

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219.305 Public Relations Management15 credits
An in-depth study of public relations theory and practice. Emphasis is placed on strategic planning and key areas, including media relations, employee relations, government relations and issues management.

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219.307 Interpersonal Communication15 credits
This course explores the theories, methods and issues involved in the study of how human beings use language to communicate with one another in the course of their everyday working lives.

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219.309 International Case Studies in Public Relations15 credits
An examination of the practice and theory of public relations internationally, overviewing the increasingly global industry structure, comparing international theoretical approaches, and introducing specialist intercultural communication skills for internationally mobile public relations practice.

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219.310 Speech Writing15 credits
This course focuses on the art of writing interesting, strong and memorable speeches. Students will analyse some of the world's greatest speeches, and practise applying the techniques to write speeches that audiences will find compelling. The curriculum will assist, but is not exclusively directed at, students pursuing careers in Communication Management and Public Relations.

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219.311 Communication Internship15 credits
This course provides students with a period of workplace or incorporated community organisation experience, and requires integration of that experience with knowledge of communication theory gained throughout their degree, in a series of analytical assessments.

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219.312 Risk and Crisis Communication15 credits
This course critically evaluates ways that organisations can manage reputational risk and communicate in response to crisis situations.

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219.335 Media Law and Ethics15 credits
Students develop an understanding of the process of making editorial decisions on matters of media law and ethics, including defamation, privacy and complaints about the media.

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219.336 Investigative Reporting15 credits
The issues and practical considerations involved in undertaking a major piece of investigative journalism. The role of the investigative journalist, a critical assessment of investigative articles, and writing a piece of investigative journalism.

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219.339 History of Journalism15 credits
A study of the development of print journalism in English since the 1500s, concentrating on developments in England, the United States and New Zealand. The course also considers the growing distinction between fact and fiction in reportage, the role of the journalist, and the impact of new media technologies.

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219.340 Feature Writing and Freelancing15 credits
A study of the theory and practice of professional feature writing. It will examine the process and develop skills necessary for producing freelance feature writing, including researching, interviewing and writing techniques.

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219.345 Strategic Communication Capstone15 credits
This course integrates the theory and application of strategic communication concepts and methods.

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219.702 Management Communication30 credits
This course examines a range of issues concerned with the means by which communication processes can be managed by organisations.

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219.703 Advanced Business Communication30 credits
An exploration of appropriate theory and practice of business communication in New Zealand organisations. Theory is linked to practice through the analysis of case studies or other applied methods.

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219.704 Advanced Cross-Cultural Communication30 credits
This course uses cross-cultural theory and research to focus on ways of developing cross-cultural effectiveness. Areas of study from which students can choose assignment topics include culture and change, biculturalism, negotiation and globalisation.

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219.705 Advanced News Media Processes30 credits
A critical examination of news media processes, with a particular concentration on the New Zealand media industries, incorporating both theoretical approaches and practical applications. Particular attention is paid to the role of the journalist, ownership and ethics.

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219.706 Advanced Public Relations30 credits
A critical assessment of the theory and practice of public relations overseas and in New Zealand. Particular attention is paid to corporate public relations, issues management, public policy and ethical concerns. The course has a strong practical element.

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219.708 Political Communication30 credits
This course is a critical and theoretically rigorous inquiry into the nature of contemporary political communication. It is grounded in the idea that contemporary politics is, in part, a 'mediated' process which needs to be understood in terms of the dynamic institutional relations between the worlds of politics, mass media and public relations.

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219.709 Advanced Journalism Issues30 credits
The course develops an understanding of advanced journalism theory in specified topic areas and builds students' ability to produce and analyse diverse journalism practices within contemporary communication contexts.

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219.710 Persuasive Communication Practice30 credits
This course provides students with the ability to critically examine processes of interpersonal influence in a broad variety of internal and external organisational settings. Through an exploration of a wide range of theories of persuasive communication and extensive application and practice, students develop skills and knowledge to be more sophisticated consumers and producers of persuasive messages, particularly in the context of everyday negotiation.

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219.711 Shorthand0 credits
Students study shorthand for this zero-credit, competency-based course. Students also study and apply correct techniques to prevent Occupational Overuse Syndrome while working.

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219.712 Print News Journalism30 credits
Students study the theory and practice of gathering and writing news journalism for publication, including generating news-story ideas, gathering the relevant information, writing these news stories, and publishing them in mainstream media outlets. Students critically reflect on their experiences, making links to the relevant scholarly literature.

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219.713 Multi-media Journalism30 credits
Students study the theory and practice of news reporting for various non-print media platforms, including radio, video, photography and the internet. Students critically reflect on the role and function of new media practices, including the use of social media.

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219.714 Media Law, Ethics and Workplace Practice30 credits
Students study and critically reflect on the principles of media law and ethics with regard to journalistic material, including their own stories. Students undertake journalistic work experience, including reporting on legal cases before the courts and decision-making in local government.

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219.715 Research Methods in Journalism30 credits
Students consider the research methods and tools relevant to the critical study of journalism. Students critically reflect on the contemporary and historical role of journalism in society, including reporting on diversity. Students investigate and write a substantial piece of investigative journalism, including a section that critically reflects on the process.

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219.716 Public Relations Research Methods15 credits
An application of contemporary research methods to the demands of public relations practice in both local and transnational campaigns.

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219.717 Digital Innovation and PR Management30 credits
A critical examination of trends in public relations application of mobile and social media to inform communication planning. Students critically reflect on the implications of the rapid evolution of digital platforms for their own practice.

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219.718 Reputational Risk and Ethics30 credits
An evaluation of the implications of reputation management practices and an analysis of how reputation risk can be identified and managed in an ethical fashion as part of an organisation's enterprise-wide risk management framework under the direction of the board.

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219.719 Public Relations Analytics30 credits
Analytical techniques and strategies for PR practitioners using traditional, web, mobile and social media are explored, including the responsible interpretation and communication of the findings 'big data' makes and does not make possible.

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219.720 Global Public Relations Management30 credits
This course identifies and analyses how global public relations management is shaped by emerging technologies, national cultures and diplomacy. A comparative study of public relations practice in different countries is based on an international study trip.

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219.721 Transdisciplinary Communication Research Methods30 credits
An advanced introduction to selected communication research traditions and methods. Transdisciplinary competency in applied communication research is developed through the evaluation and application of different methodologies to communication research challenges.

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219.790 Research Methods in Communication30 credits
To introduce students to the research design principles of qualitative and quantitative research methodologies, data collection procedures, analysis of data and interpretation of results, and writing the research report.

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219.792 Research Report (2P)60 credits
 

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219.799 Research Report30 credits
Students are required to conduct a piece of independent research.

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219.820 Applied Public Relations Project45 credits
In this capstone course students apply their learning from the degree programme to developing a critically informed public relations activity plan for a selected organisation.

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219.850 Thesis120 credits
The supervised undertaking of an original piece of research in communication management.

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219.851 Thesis 120 Credit Part 160 credits
A supervised and guided independent study resulting in a published work.

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219.852 Thesis 120 Credit Part 260 credits
A supervised and guided independent study resulting in a published work.

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219.853 Thesis 90 Credit Part 145 credits
A supervised and guided independent study resulting in a published work.

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219.854 Thesis 90 Credit Part 245 credits
A supervised and guided independent study resulting in a published work.

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219.855 Master of Communication Research Project60 credits
An applied research project involving the critical evaluation and application of selected research methodologies to address communication-related challenges.

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219.887 Research Report60 credits
Candidates are required to conduct a piece of independent research under supervision and to produce a report of the research for examination.

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219.888 Professional Practice60 credits
Candidates will undertake professional practice within the subject area in which the Master of Management is being completed. Professional Practice may be conducted either individually or in groups and assessment of the outcome of the investigation may be in a variety of ways including written and oral presentations and case studies.

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219.889 Journalism Project60 credits
Students investigate and write a supervised 5,000-word piece of long-form journalism on a matter of substance and a 10,000-word scholarly, reflective, critically analytical report.

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219.890 Journalism Project (Part I)30 credits
Students investigate and write a supervised 5,000-word piece of long-form journalism on a matter of substance and a 10,000-word scholarly, reflective, critically analytical report.

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219.891 Journalism Project (Part II)30 credits
Students investigate and write a supervised 5,000-word piece of long-form journalism on a matter of substance and a 10,000-word scholarly, reflective, critically analytical report.

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219.893 Thesis90 credits
A supervised and guided independent study resulting in a published work.

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219.897 Thesis 120 Credit Part 160 credits
A supervised and guided independent study resulting in a published work.

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219.898 Thesis 120 Credit Part 260 credits
A supervised and guided independent study resulting in a published work.

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219.899 Thesis120 credits
A supervised and guided independent study resulting in a published work.

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219.900 PhD Communication and Journalism120 credits
 

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