222

Visual Communication Design

222.103 Social Media Culture15 credits
In this studio course students will focus on issues and design considerations particular to social media. They will begin to acquire specific techniques, skills and processes for exploring and producing engaging content for network media, emerging technologies and digital culture.

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222.104 Printmaking15 credits
In this studio course students will focus on issues and design considerations particular to printmaking. Students will acquire specific printmaking techniques, skills and processes to gain competence in this hands-on medium.

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222.157 Studio I (Screen)15 credits
In this studio course students will be introduced to creative and analytical thinking skills, idea generation and visualisation common to art and design practice. They will begin to acquire specific techniques, skills and processes that form the basis of digital screen areas such as video, web, animation, interaction and emerging technologies. They will learn to discuss and evaluate their work and the work of their peers.

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222.158 Studio I (Type)15 credits
In this studio course students will be introduced to creative and analytical thinking skills, idea generation and visualisation common to art and design practice. They will begin to acquire specific techniques, skills and processes for a range of visual communication environments, using type. They will learn to discuss and evaluate their work and the work of their peers.

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222.207 Bookmaking15 credits
In this studio course students will explore and articulate issues and design considerations particular to the practice of bookmaking. Through the application of techniques and skills, in a process of construction, students will develop an understanding of the history, architecture and material nature of the book.

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222.208 Letterpress15 credits
In this studio course students will explore and articulate issues and design considerations particular to letterpress technologies. Students will develop and apply techniques, skills and processes in letterpress typography and print production.

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222.215 Brand Communication15 credits
In this studio course students will learn history and methods particular to practices of brand positioning and marketing communication. Students will apply fundamentals of brand strategy to the process of differentiating branded offerings through design.

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222.225 Story and Narration15 credits
In this studio course students will explore and articulate issues and creative considerations particular to narration and narrative theory. Students will develop and apply techniques, skills and processes in the use of storytelling in their creative practice.

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222.232 Character Design15 credits
In this studio course students will explore the unique area of character creation, design and production. Following an investigative process, students will develop an original character that is meaningfully placed within a social or fantastical context.

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222.246 Icons, Pictograms and Symbols15 credits
In this studio course students will explore and articulate issues and design considerations particular to communication using icons, pictograms and symbols. Students will develop and apply techniques, skills and processes in visually communicating without written words.

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222.248 Typographic Systems15 credits
In this studio course students will explore and articulate issues and design considerations particular to managing complex information. Students will develop and apply techniques, skills and processes in communicating through text, symbol, colour and form.

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222.257 Design Studio IIA (Visual Communication)30 credits
In this studio course students will explore and articulate creative responses to design challenges through critical awareness of contextual issues. Students will develop and apply core techniques, skills and processes in visual communication design.

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I

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222.258 Design Studio IIB (Visual Communication)30 credits
In this studio course students will continue to explore and articulate creative responses to design challenges through critical inquiry into contemporary issues relevant to visual communication design. Students will further develop and apply core design techniques, skills and processes.

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I

WL

222.290 Visual Communication Design Special Topic I15 credits
The course focuses on one specific aspect of visual communication design. Offerings change from year to year or may not be offered in a particular year.

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222.291 Visual Communication Design Special Topic II15 credits
The course focuses on one specific aspect of visual communication design. Offerings change from year to year or may not be offered in a particular year.

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222.300 Typeface Design15 credits
In this studio course students will explore and articulate design considerations and issues particular to the practice of type design. Students will investigate and employ analogue and digital techniques in the process of crafting and developing a family of letterforms.

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222.312 Art Direction15 credits
In this studio course students will learn art direction practices for the resolution of conceptual executions with an emphasis on typography, image narrative and advertising design hierarchies. Students will explore art direction techniques and processes applied to print and digital media encompassing visual culture theory and practical skills.

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222.313 Copywriting15 credits
In this studio course students will establish a critical position through the authority of words to inform, challenge or communicate a narrative within the broad spectrum of visual communication design. Students will explore the expressive characteristics of words and their potential to influence through themes relating to textual creativity and narrative in communication design.

S2

I

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222.314 Strategies for Communication15 credits
In this studio course students will develop visual communication strategies in response to specific challenges using both traditional and new media. Students will apply a range of critical and design-thinking techniques to consolidate and expand their strategies in order to provide innovative solutions applicable to a targeted audience.

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222.316 Identity Systems15 credits
In this studio course students will explore and articulate design considerations particular to the articulation of corporate identity. Students will explore and expand identity design theory and practice, and develop production techniques, skills and processes to implement and manage an identity design.

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222.326 Sequential Art15 credits
In this studio course students will learn how to create visual narratives in sequential form. The emphasis will be on visual narrative construction for the picture book, with some contextual history of the genre. Production aspects include analogue and design techniques, continuity and image and text relationships.

S2

I

WL

222.333 Concept Design for Imaginary Worlds15 credits
In this studio course students will learn how to represent ideas, characters, moods, scenes and scenarios which could be used in film, games or animations. Within this area of pre-production students will use both divergent and convergent approaches that will result in multiple concept options as well as technically resolved images.

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222.347 Editorial Design15 credits
In this studio course students will explore and articulate design considerations particular to managing editorial content. Students will develop and apply techniques, skills and processes in communicating through advanced typographic techniques and image composition.

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222.348 Narrative Information Design15 credits
In this studio course students will explore information design concepts and expand information design theory and practice. Complex information will be interpreted and translated into precise and accessible form for specific audiences.

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222.349 Wayshowing15 credits
In this studio course students will explore site-responsive graphic design concepts and expand environmental graphic design theory and practice. Navigational information will be interpreted and translated into precise and accessible messages within built environments.

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222.357 Design Studio IIIA (Visual Communication)30 credits
In this studio course students will establish a critical position through individual or collaborative creative exploration and articulation. With opportunities for varied contextual applications, students will consolidate and expand visual communication design concepts, techniques, skills and processes in the production of their creative work.

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222.358 Design Studio IIIB (Visual Communication)30 credits
In this studio course students will negotiate a critical position through individual or collaborative professional practices, with opportunities to apply their specialist skills to a range of contexts. In addition to advancing visual communication design concepts, techniques, skills and processes in the production of their creative work, students will develop and apply transferable skills relevant to professional environments.

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222.390 Visual Communication Design Special Topic A15 credits
The course focuses on one specific aspect of visual communication design. Offerings change from year to year or may not be offered in a particular year.

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222.391 Visual Communication Design Special Topic B15 credits
The course focuses on one specific aspect of visual communication design. Offerings change from year to year or may not be offered in a particular year.

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I

WL

222.392 Visual Communication Design Special Topic C15 credits
 

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222.408 Experiential Information Design15 credits
This course explores ways in which complex information can be interpreted and translated into sophisticated visual language through analytical and practical design enquiry.

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222.409 Contemporary Letterpress15 credits
In this studio course students will apply a visual research process of typography with historical and contemporary printing methods. Students will explore aesthetic and theoretical implications of hand presses, metal type, wood type and digital technologies in the creation of new hybrid visual communication.

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I

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222.411 Art Direction for Advertising15 credits
Art direction strategies, methods and visual techniques for advertising and promotional communication.

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222.413 Rhetoric and Persuasion15 credits
In this studio course students will apply a research-informed investigation of persuasive strategies in their creative communication practice. Students will expand their strategic thinking through the exploration of persuasive techniques, argumentation, rhetorical theory and strategic positioning in their creative practice and presentation skills.

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222.416 Dynamic Identities15 credits
In this studio course students will apply a research-informed investigation of dynamic identities in their creative communication practice. Students will critically investigate how an organisation can lead and manage their brand experience through communication with images, words, motion sound and space.

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222.417 Image and Identity15 credits
In this course students will explore how designers lead and manage the branding process for organisations by communicating with images and words. How an organisation presents itself can be called its identity. How different audiences perceive this is can be called its image. Students research, explore, and develop a flexible design system for an organisation by creating a dynamic brand experience that can adapt to visual, interactive, and sensory modes.

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222.425 Illustration Studio Practice15 credits
Advanced exploration and application of illustrative processes, methods and strategies to a range of complex issues.

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222.449 Spatial Type15 credits
In this studio course students will apply a research-informed investigation of typography in spatial environments. Students will explore two and three dimensional typographic solutions that may include interpretive, navigational or informational typography.

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222.453 Visual Communication Design Research and Development30 credits
Application of research methods and processes to investigate social, cultural, aesthetic and technical issues and strategies in an approved visual communication design project.

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222.454 Visual Communication Design Research Project45 credits
Application of research to the development and production of an approved independent visual communication design project.

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222.455 Visual Communication Design Studio Project45 credits
Development and realisation of an advanced visual communication design project.

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222.490 Visual Communication Design Special Topic D15 credits
 

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222.491 Visual Communication Design Special Topic E15 credits
 

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222.492 Digital Media Special Topic15 credits
 

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222.494 Graphic Design Special Topic15 credits
 

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222.496 Visual Communication Design Special Topic F15 credits
 

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222.497 Visual Communication Design Special Topic G15 credits
 

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222.499 Independent Visual Communication Design Study15 credits
Independent student work is undertaken on an approved course of study involving research and/or project work in visual communication design.

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