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|7 Feb 2013 11:00 AM - 12:00 PM|
Block 5, Executive Seminar Suite, 5B14
|Massey University Wellington campus|
Entrance A, Wallace Street
Entrance E, Tasman Street
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Jock McQueenie is a specialist in the design of projects which link social/digital inclusion to economic development by means of the arts.
These are not always arts projects, conceived and driven by artists, nor are they research driven academic exercises, although Jock is currently working closely with UTAS/CSIRO and QUT. Rather they are brokered as practical interventions in response to expressed community and economic needs, customised to deliver real outcomes on the ground. The artists are valuable team members, carefully chosen for their process based methodologies and ability to work in such a context, the academics are equally valued partners/participants.”
“Jock’s projects are designed to employ creative professionals of all disciplines in teams with other professionals (scientists, business, agriculture, community and government). The projects are explicit in their aims of linking social outcomes to business ones, particularly in the context of regional development. In doing so they deliver practical, strategic and discursive outcomes for the cultural sector: practical = jobs and professional development, strategic = positioning creativity at the confluence of the social and the economic, discursive = driving critical debate in terms of what is art in today’s complex environment. The social and business outcomes are determined in each case during the brokerage process and clearly articulated at the outset by the partners from those sectors.
Jock’s model has become known as 3Cs. His presentation will track its origins to his artistic practice and discuss with current examples how the projects are conceived, brokered, funded, implemented and evaluated. It will focus particularly on the importance of the intermediary, or broker, at the convergence of community, culture and commerce.
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Last updated on Wednesday 09 January 2013