Soraya Rhofir: Beyond Good and Bad Taste

2 Mar 2017 6:00 PM
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The Pit, Te Ara Hihiko
Block 12

Thursday 2 March

The Pit, Te Ara Hihiko (Block 12), Level C.



French artist Soraya Rhofir, part of the post-internet movement within visual art, uses a “collagist approach”. Soraya produces both small-scale paper collages and large immersive installations by assembling found images and motifs from 1990’s CD Rom clip art, 16-bit video game graphics, B-Z grade films and ‘suggested serving’ images on food-packaging.

Her installations of life-size cardboard cut-outs clustered together have previously brought figures such as Miss Piggy face to face with the likes of Venus de Milo; these riotous dioramas are reminiscent of Hieronymous Bosch scenes composed via Google image search. In Soraya’s own words she uses popular imagery “beyond good and bad taste”. Her works pose questions of aesthetics, at our ideas of beauty and ugliness.

Now she is turning her attention to iconic Kiwi cultural motifs...

During her residency in Wellington, Soraya Rhofir will be investigating pop culture in New Zealand through the lens of “Kiwiana". Using distinctly New Zealand objects, souvenirs, and popular icons, Soraya will explore the kitsch fantasies and underlying themes and philosophies in the imagery associated with Kiwi identity.

Soraya Rhofir has had solo exhibitions at Les Eglises in the city of Chelles (2013) and at Parc Saint-Léger, in Pougues-les-Eaux (2012). She was short-listed for the 2010 Prix Ricard art prize for artists under 40 in Paris, and for the international short list at Present-Future Artissima Turin International Art Fair in 2014.

Soraya Rhofir's residency is supported by the French Embassy in New Zealand. Te Whare Hēra and French Artists is a special initiative enabling artists from France to participate in the Te Whare Hēra residency programme in 2016, 2017 and 2018.

Te Whare Hēra is a joint partnership between Massey University and Wellington City Council

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