School of Communication, Journalism and Marketing - Research Seminar

19 Sep 2018 12:00 PM - 12:50 PMGLB 2.01, Geography Building, Level 2

Representing the rural: 25 years of 'Country Calendar'

Country Calendar is New Zealand’s

longest running television programme, and its sustained popularity means it is often identified as an example of iconic television making and an emblem of our nation’s rural roots and affinities.

However, despite this iconic status Country

Calendar and its content has not been studied in any systematic way. This is consistent with the broader absence of scholarship around agricultural journalism in New Zealand and the lack of mainstream attention to rural and provincial news reporting more generally.

This presentation will map out my research project on Country Calendar across

three key sites of analysis: the text, its producers, and the audience.

Tentative results will be presented from in-depth interviews and a thematic analysis of 25 years of programme content.

In this first phase of the research, the focus is on how Country Calendar’s format, storytelling and content have changed over time, with connections to broader societal shifts in broadcasting policy and the place

of agriculture.



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