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Retail tobacco displays make it tougher to quit
Tobacco advertising displays may be undermining smokers' attempts to give up and tempting former smokers to resume smoking, research by Professor of Marketing Janet Hoek has found.
Professor Hoek and Dr Heather Gifford from Massey and Gill Pirikahu from Whakauae Research interviewed 20 people who had attempted to stop smoking in the previous six to eight months half of whom had taken up smoking again to find out what effect retail displays had on them.
"It was quite clear from what many people said that not having displays would create an environment that made quitting easier," she says.
For a copy of the full release: http://www.cancernz.org.nz/Uploads/MediaRelease_DisplaysResearchSeminar0208.pdf
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Created: 13/02/2008 | Last updated: 18/02/2008
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