Skip to Content
Retail tobacco displays make it tougher to quit
Tobacco advertising displays may be undermining smokers' attempts to give up and tempting former smokers to resume smoking, research by Professor of Marketing Janet Hoek has found.
Professor Hoek and Dr Heather Gifford from Massey and Gill Pirikahu from Whakauae Research interviewed 20 people who had attempted to stop smoking in the previous six to eight months half of whom had taken up smoking again to find out what effect retail displays had on them.
"It was quite clear from what many people said that not having displays would create an environment that made quitting easier," she says.
For a copy of the full release: http://www.cancernz.org.nz/Uploads/MediaRelease_DisplaysResearchSeminar0208.pdf
Retail student wins experience that money can’t buy
Massey launches youth smokefree campaign
Graphic images on cigarette packets 'will be effective'
NZ brand smoke row prompts call for plain packaging of all tobacco products
Call for regulation of tele-marketers
Misleading food claims cause fresh health concerns
More awards for tobacco research
Ambush marketing laws come with complications
Massey researchers back Health Ministry tobacco labelling plan
More evidence that 'light' smokes fool the smoker
Effectiveness of food industry accord challenged
Award for research on cigarette descriptors
What's wrong with the polls?
Created: 13/02/2008 | Last updated: 18/02/2008
Page authorised by Corporate Communications Director
Watch stunning aerial footage of Massey University's Manawatū campus.