Massey recognised for making research accessible

The Massey Business School has been recognised for its innovative Research Translation Competition.

The Massey Business School has been recognised by the global accreditation body AACSB (Association to Advance Collegiate Schools of Business) for innovation in business education.

The school’s annual Research Translation Competition, which challenges academics to make their research more accessible, was one of 30 innovations showcased at the AACSB 2016 Deans’ Conference in Miami last night.

The AACSB’s ‘Innovations that Inspire’ initiative aims to shine a spotlight on the ways that universities around the globe are working to innovate and diversify their business education environments. Nearly 300 submissions, across 196 universities in 35 countries, vied to have their initiatives recognised.

“This year’s inaugural ‘Innovations that Inspire’ initiative has highlighted the tremendous, trailblazing power of AACSB’s member schools, and the value that they place on innovative and meaningful ideas,” said William H. Glick, chair of the AACSB Board of Directors.

“We are proud to spotlight the Massey Business School’s Research Translation Competition as it demonstrates how AACSB schools are catalysts for innovation, co-creators of knowledge, hubs of lifelong learning, leaders on leadership, and enablers of shared prosperity.”


Massey Business School dean Professor Ted Zorn.

Universities have a 'responsibility' to share research insights

Massey’s annual Research Translation Competition asks academics in the business school to distil an academic paper into a six-minute presentation. Entrants are judged on the quality of their research, its usefulness to the business community and their ability to explain their findings to a non-academic audience in a clear and engaging way.

Massey Business School dean Professor Ted Zorn says all university researchers have a responsibility to share their findings with the wider community.

“At Massey Business School we aim to research issues that matter to the business community and policymakers. It is crucial the knowledge that results from what is often publicly-funded research is made accessible to those who can benefit from it,” he says.

“Universities have long been important drivers of change by creating an environment where knowledge is generated, refined and tested. The Research Translation Competition has been hugely successful in building the confidence and capacity of staff in communicating complex ideas in ways that are usable by practitioners.”

Professor Harald van Heerde giving his winning presentation at the 2015 Research Translation Competition.

Initiative could go national

The winner of Massey’s most recent Research Translation Competition was Professor Harald van Heerde for his presentation on how online advertising can have a significant impact on offline sales.

Professor van Heerde says too many managers base their marketing decisions on gut, rather than scientific data. The research he presented for the competition showed how advertising in one channel influences the sales in another channel.

Professor Zorn says that over the two years the competition has been running the number of entries has nearly doubled. He has also begun discussions with the deans of other New Zealand business schools about establishing a national competition.

For details of all the innovative initiatives featured at the AACSB 2016 Deans’ Conference visit:


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