Professor made Marketing Academy Fellow


Professor Malcolm Wright.

The deputy Pro Vice-Chancellor of Massey University's Business School has been made a Fellow of the Australian and New Zealand Marketing Academy.
 
Professor Malcolm Wright's Fellowship was conferred at the annual awards dinner of the Academy, held in Brisbane on December 3. The honour makes him one of just 25 Fellows in Australia and New Zealand.
 
The award of Fellow is conferred for outstanding contributions to the Academy, together with demonstrated eminence in the marketing discipline through research, scholarship, education and leadership.
 
“It is a real honour to receive this award, and I am very aware of the obligations that it creates to provide an ongoing strong level of support to the Academy,” Professor Wright said after the ceremony.
 
“I have been fortunate to have had some wonderful mentors supporting me in my career, and I hope that I can offer similar assistance to the next generation of researchers.”
 
Professor Wright is a specialist in branding, consumer behaviour and market research who has spent over 20 years teaching students about all aspects of marketing. He is also chair of the Australian Advisory Board for the Ehrenberg-Bass Institute for Marketing Science, Adjunct Professor at the University of South Australia and director of Consumer Insights Ltd.
 

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