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Prof Claire Robinson

Pro Vice-Chancellor College of Creative Arts

College of Creative Arts

Claire Robinson has been Pro Vice-Chancellor of the College of Creative Arts (CoCA) since January 2012. Previous academic leadership roles include: CoCA Associate Pro Vice-Chancellor (Business and Operations) 2009-2011 and Head, Institute of Communication Design (2005 – 2008). In 2009 Claire was the Director of Public Diplomacy and Outreach in the New Zealand Ministry of Foreign Affairs and Trade.

Claire's research interest is focused on the visual communication of political messages. She has developed original models whereby the process, role and impact of meaning-exchange through visual imagery is better understood, particularly in the context of political leadership, market-orientation and election campaigning. Her research has been disseminated through designs, international peer reviewed journal articles, book chapters and international conferences.

Claire is a frequent media commentator on New Zealand politics. She is a regular panel member on TV One's current affairs programme Q + A, and was a commentator on TV One's 2011 election campaign coverage team. She has received two Wallace Awards for her contribution to public understanding of New Zealand elections. Claire tweets as @spinprofessor.

Additional responsibilities:

*Blow Creative Arts Festival

*Creativity Working Group (Massey Value: Create)

*Openlab

*Value of Design Project

Portfolios:

*Wellington School of Design

*School of Art

*New Zealand School of Music

http://www.massey.ac.nz/massey/learning/colleges/college-creative-arts/about/home/

Executive Assistant:Karen Adams

K.adams@massey.ac.nz

04 8015799 Ext: 62322


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Research Outputs

Journal

Robinson, C. (2016). Who will win the 2017 election and why?. Future New Zealand. , 19-19
[Journal article]Authored by: Robinson, C.
Robinson, C. (2016). Visual Press Bias in a multi-party electoral context.
[Internet publication]Authored by: Robinson, C.
Robinson, C. (2014). Looking like a winner.
[Internet publication]Authored by: Robinson, C.
Robinson, C. (2013). Election 2014: Who will win and why?. Future NZ. Retrieved from http://www.nzherald.co.nz/future-of-nz-celebrating-the-new-zealand-herald-150-years/news/article.cfm?c_id=1503557&objectid=11156358
[Journal article]Authored by: Robinson, C.
Robinson, CE. (2013). Is it any wonder that news media outlets have difficulty finding female “expert” commentators willing to stand up and speak out?.
[Internet publication]Authored by: Robinson, C.
Robinson, CE. (2013). Only now getting around to my rebuttal.
[Internet publication]Authored by: Robinson, C.
Robinson, CE. (2012). My political media picks for 2012.
[Internet publication]Authored by: Robinson, C.
Robinson, C. (2010). Political advertising and the demonstration of market orientation. European Journal of Marketing. 44(3-4), 451-460
[Journal article]Authored by: Robinson, C.
Robinson, C. (2007). The hollow men: A study in the politics of deception. POLITICAL SCIENCE. 59(2), 107-108
[Journal article]Authored by: Robinson, C.
Robinson, C. (2007). Book review: The hollow men: A study in the politics of deception. Political Science. 59(2), 107-108
[Journal article]Authored by: Robinson, C.
Robinson, C.Spinprofesor.
[Internet publication]Authored by: Robinson, C.

Book

Robinson, C. (2016). Grey is a Feminist Issue. In Journal of Urgent Writing. (pp. 154 - 169). : Massey University Press
[Chapter]Authored by: Robinson, C.
Robinson, CE., & Mark, S.(2013). Moving up the Value Curve Maximising the Contribution of Design to the Government’s Growth Agenda An INTERIM report for the Minister of Business, Innovation and Employment, Hon Steven Joyce.
[Discussion Paper]Authored by: Mark, S., Robinson, C.
Robinson, C. (2012). The eyes have it: Visual bias in election campaign coverage. In J. Johansson, & S. Levine (Eds.) Kicking the tyres: The New Zealand general election and electoral referendum of 2011. (pp. 190 - 210). Wellington, New Zealand: Victoria University Press
[Chapter]Authored by: Robinson, C.
Robinson, C. (2011). Interacting leaders. In Routledge Handbook of Political Marketing. London, UK: Routledge
[Chapter]Authored by: Robinson, C.
Robinson, C. (2010). Case Study 7.7: Market-oriented political advertising in the 2005 New Zealand election. In J. Lees Marshment (Ed.) Political Marketing: Principles and Applications. (pp. 192 - 193). Abingdon, Oxon: Routledge
[Chapter]Authored by: Robinson, C.
Robinson, C. (2010). 2008: Images of political leadership in the campaign. In S. Levine, & NS. Roberts (Eds.) Key to Victory: The New Zealand General Election of 2008. (pp. 137 - 150). Wellington, New Zealand: Victoria University Press
[Chapter]Authored by: Robinson, C.
Robinson, C. (2009). Vote for me: Political advertising. In C. Rudd, J. Hayward, & G. Craig (Eds.) Informing Voters Politics, Media and the New Zealand Election. (pp. 73 - 89). Auckland, New Zealand: Pearson
[Chapter]Authored by: Robinson, C.
Robinson, C. (2007). Images of the 2005 campaign. In S. Levine, & NS. Roberts (Eds.) The Baubles of Office: The New Zealand General Election of 2005. (pp. 180 - 196). Wellington, NZ: Victoria University Press
[Chapter]Authored by: Robinson, C.

Creative Work

Kane, K., Parkin, TJ., Robinson, C., & Le Bas, T. (2016). Vote Local: Design & Democracy Project.
[Design]Authored by: Kane, K., Parkin, T., Robinson, C.
Kane, KW., Robinson, C., Howie, M., & Parkin, T. (2014). Ask Away : Design & Democracy Project. Wellington
[Design]Authored by: Brown, A., Kane, K., Parkin, T., Robinson, C.Contributed to by: Kane, K.Edited by: Kane, K.
Kane, KW., Parkin, T., Robinson, C., & Stowers, K. (2014). On The Fence : Design & Democracy Project. Wellington
[Design]Authored by: Brown, A., Kane, K., Parkin, T., Robinson, C.Contributed to by: Kane, K.Edited by: Kane, K.
Robinson, C. (2013). Designer for Judith Aitken's 2013 election campaign for local body elections for Capital and Coast District Health Board and Greater Wellington Regional Council.
[Design]Authored by: Robinson, C.
Robinson, C. (2010). Campaign advertising for Dr Judith Aitken.
[Design]Authored by: Robinson, C.
Robinson, C., & Baigent, C. (2007). The baubles of office DVD. : Wellington, NZ: Victoria University Press
[Design]Authored by: Robinson, C.

Thesis

Thomas, PA. (2015). ‘Large letter’d as with thundering shout’: An Analysis of Typographic Posters Advertising Emigration to New Zealand 1839 – 1875. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Thomas, P.Edited by: Robinson, C.
Robinson, C. (2006). Advertising and the market orientation of political parties contesting the 1999 and 2002 New Zealand general election campaigns. (Doctoral Thesis, Massey University, Palmerston North, NZ)
[Doctoral Thesis]Authored by: Robinson, C.

Conference

Robinson, C. (2016). Design and Innovation. In Y. Lu, & B. Wang (Eds.) Speeches of Creativity and Film Art. (pp. 23 - 29). Beijing: Creativity and Film Art
[Conference Paper in Published Proceedings]Authored by: Robinson, C.
Robinson, C. (2015, June). Design and Innovation. Presented at Creativity and Film Art Forum. Wenhui Hall, National Library of China, Beijing.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, May). Could New Zealand Become a Design-led Innovative Nation?. Presented at GoGlobal. Sky City Convention Centre.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2013, September). Design and Public Service. Presented at The Public Sector Conference: New Thinking on the Public Services of New Zealand. Rutherford House, Victoria University of Wellington.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2013, August). Faces of Power 1532-2013. Presented at NZ-OZ Political Marketing and Management Mini-Conference. Auckland University.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2012). The eyes have it: Measuring visual image incumbency bias in the print media. 10th Annual APSA Political Communication Pre-Conference: Papers. (pp. 1 - 18). United States: 10 Annual APSA Political Communication Pre-Conference: The 2012 Election and Beyond: New Directions for the Field of Political Communication
[Conference Paper in Published Proceedings]Authored by: Robinson, C.
Robinson, C. (2011, August). Friend or Foe: From Social Interaction to Leadership Judgment. Presented at 9th Annual APSA Pre-Conference on Political Communication. University of Washington, Seattle WA.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C.Friend or Foe: From Social Interaction to Leadership Judgment. Paper presented at the meeting of http://apsapolcommunication.weebly.com/uploads/6/2/0/6/6206314/robinsonseattlepaper.pdf. University of Washington, Seattle WA
[Conference Paper]Authored by: Robinson, C.
Robinson, C. (2010, June). Roundtable: Pubic opinion, political marketing and international relations. Presented at 4th Oceanic Conference on International Studies. University of Auckland, Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2010). Manifest market orientation in political advertising and the achievement of electoral objectives. 60th Political Studies Association Annual Conference. (pp. 1 - 6).
[Conference Paper in Published Proceedings]Authored by: Robinson, C.
Robinson, C. (2010, March). Manifest market orientation in political advertising and the achievement of electoral objectives. Presented at 60th Political Studies Association Annual Conference. Edinburgh, UK.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2009, November). Leadership polls: Should politicians pay attention. Presented at New Zealand Political Studies Association Annual Conference. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2008, August). Political party advertising, the media and the 2008 election campaign. Presented at 2008 Election Series. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2008, December). Campaign imagery. Presented at The Post-Election Conference. Wellington, NZ.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2008, November). Political advertising 2008: a campaign that didn't matter. Presented at Post-Election Conference. Dunedin, NZ.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C.(2007). The Brash affair: Framing the other woman. . Victoria University of Wellington, NZ
[Conference Paper]Authored by: Robinson, C.
Robinson, C. (2007). The Brash affair: Framing the other woman. In New Zealand Political Studies Association 2007 Conference: Abstracts of the Papers Presented(pp. unpaged). : Victoria University of Wellington
[Conference Abstract]Authored by: Robinson, C.
Robinson, C. (2007, September). Strategic leadership in academia. Presented at 2nd New Zealand Women in Leadership Programme. Wellington, NZ.
[Conference Oral Presentation]Authored by: Robinson, C.
Noble, A., & Robinson, C.(2000, September). For the love of the people: Participatory design in a community context. COLLABORATIVE DESIGN. (pp. 81 - 91).
[Conference]Authored by: Noble, A., Robinson, C.

Other

Robinson, C. (2017, February). Late Deciding Strategic Voting in the US and NZ. In College of Creative Arts Research Symposium.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2017, March). Eating each other’s lunch: why it’s going to be hard for Labour and the Greens to win in 2017. In Financial Services Federation General Meeting.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2017, May). Brexit;Trump: Is this the end of the world? Consequences for New Zealand. In Hawkes Bay Branch New Zealand Institute of International Affairs.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2016, February). Does anyone on my staff know how to photoshop him strangling a kitten? Visual bias in New Zealand press coverage of party leaders in the 2014 general election. In Inaugural Design+Democracy Lecture, Massey University Wellington.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, September). “Whose image? The importance of the press photograph in the 2014 election campaign”. In Public Relations Institute of New Zealand, Wellington Chapter. Presented at Wellington.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, December). The 2014 Political Year in Review. In Institute of Public Administration New Zealand.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, March). The Missing Million. In Future NZ Event, in partnership with Business Central.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014). Grinners could be winners in election year.
[Other]Authored by: Robinson, C.
Robinson, C. (2014). Let's get a royal stamp of approval.
[Other]Authored by: Robinson, C.
Tait, M., & Robinson, C. (2009). TVNZ should pull Nats 'propaganda' ad - Labour.
[Other]Authored by: Robinson, C.
Tait, M., & Robinson, C. (2009). Expert shocked by TVNZ 7 English ad.
[Other]Authored by: Robinson, C.
Tait, M., & Robinson, C. (2009). Political marketing expert taken aback by TVNZ 7 English ad.
[Other]Authored by: Robinson, C.
Robinson, C. (2009). Kiwi fame game.
[Other]Authored by: Robinson, C.
Mora, J., Hauiti, C., Gibson, N., & Robinson, C. (2009). The panel.
[Other]Authored by: Robinson, C.
Robinson, C. (2009). Submission on Electoral Finance Reform Proposal document. (pp. 1 - 8).
[Other]Authored by: Robinson, C.
Robinson, C. (2009). Controversy dogs Bill English.
[Other]Authored by: Robinson, C.
Robinson, C. (2009). Bill English and the telly.
[Other]Authored by: Robinson, C.
Robinson, C. (2009). Supercity candidates can spend up to $580,000 on campaign.
[Other]Authored by: Robinson, C.
Robinson, C. (2009). TVNZ used Finance Minister's speeches as basis for tv ads.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Budget 2008: Panellists. (pp. A5 - A5).
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Cullen needs hatful of rabbits. (pp. A2 - A2).
[Other]Authored by: Robinson, C.
Robinson, C., Miller, R., & Prebble, R. (2008). Recap of election campaign.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Election campaign launch analysis.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Panellists. (pp. A2 - A2).
[Other]Authored by: Robinson, C.
Prebble, R., Robinson, C., Munro, M., & Edwards, B. (2008). Election 2008.
[Other]Authored by: Robinson, C.
Peacock, C., & Robinson, C. (2008). Media probing of John Key's character. (pp. 09:00 - 17:57).
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Ideas for 27 January.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). ETA fallout could worsen.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Election billboard battle begins.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Labour attack ad pokes fun at Key.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Labour miscalculates.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Starting today the ads we all paid for.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Play follow the leaders.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Marketing maxim: Keep it crystal clear.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). One more term.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Election debate: New Zealand in 2020 post debate analysis.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). War paint aids the campaign.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). NZ's conservatives ready to tap mood for change.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Political marketing expert looks at the minor party debate.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). On polictical polls.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Key stands by MPs.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Budget day - what will Dr Cullen need to deliver?.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Advice for Helen Clarke.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). How has Labours image fared after the Owen Glenn scandal?.
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Follow the Leader. (pp. 16 - 20).
[Other]Authored by: Robinson, C.
Robinson, C. (2008). Inconvenient truth may sink the electoral finance act. (pp. A9).
[Other]Authored by: Robinson, C.
Robinson, C. (2007). Mixed feelings over French rugby ball.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). Banning satire in Parliament.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). The impact of spin stops here.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). PM's cabinet reshuffle: effective rebranding?.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). National voters quick off the mark. (pp. A5 - A5).
[Other]Authored by: Robinson, C.
Peacock, C., & Robinson, C. (2007). Campaign against the Electoral Finance Bill.
[Other]Authored by: Robinson, C.
Mora, J., & Robinson, C. (2007). Reeling in the years: Anniversary of MMP.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). All blacks.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). Rocky road for electoral finance bill.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). Polls no honeymoon for Nats - expert.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). Expert: Polls no honeymoon period.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). Nationals rise in the polls and whether the surge will last.
[Other]Authored by: Robinson, C.
Robinson, C. (2007). New research more bad news for Labour.
[Other]Authored by: Robinson, C.
Robinson, C. (2007, September). Oral submission on the Electoral Finance Bill. In Justice and Electoral Select Committee. Presented at Wellington, NZ.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2007). Electoral Finance Bill 2007.
[Other]Authored by: Robinson, C.
Robinson, C. (2006). The demise of Don Brash in the media.
[Other]Authored by: Robinson, C.
Robinson, C. (2006). New leader for National. TVNZ
[Other]Authored by: Robinson, C.
Robinson, C. (2006). Leader brands. APN Holdings NZ Limited
[Other]Authored by: Robinson, C.
Robinson, C. (2006). Labour party overspending. Radio New Zealand
[Other]Authored by: Robinson, C.
Robinson, C. (2006). National party getting ''cool''. Radio New Zealand
[Other]Authored by: Robinson, C.
Robinson, C.Spinprofessor.
[Other]Authored by: Robinson, C.

Supervision and Teaching

Summary of Doctoral Supervision

PositionCurrentCompleted
CoSupervisor11

Current Doctoral Supervision

CoSupervisor of:

  • Annette O'Sullivan - PhD
    Tracing a stencil brand: Wool Bale stenciling in New Zealand, its heritage and application.

Completed Doctoral Supervision

CoSupervisor of:

  • 2014 - Patricia Ann Thomas - PhD
    "Large letter'd as with thundering shout" An analysis of Typographic Posters Advertising Emigration to New Zealand 1839-1875

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