Prof Claire Robinson staff profile picture

Contact details +64 (04) 801 5799  ext. 63130

Prof Claire Robinson

Pro Vice-Chancellor College of Creative Arts

College of Creative Arts

Claire Robinson has been Pro Vice-Chancellor of the College of Creative Arts (CoCA) since January 2012. Previous academic leadership roles include: CoCA Associate Pro Vice-Chancellor (Business and Operations) 2009-2011 and Head, Institute of Communication Design (2005 – 2008). In 2009 Claire was the Director of Public Diplomacy and Outreach in the New Zealand Ministry of Foreign Affairs and Trade.

Claire's research interest is focused on the visual communication of political messages. She has developed original models whereby the process, role and impact of meaning-exchange through visual imagery is better understood, particularly in the context of political leadership, market-orientation and election campaigning. Her research has been disseminated through designs, international peer reviewed journal articles, book chapters and international conferences.

Claire is a frequent media commentator on New Zealand politics. She is a regular panel member on TV One's current affairs programme Q + A. Claire was a finalist in the Education category of the Wellingtonian of the Year Awards in 2017, and has twice been a finalist in the Arts and Culture category of the New Zealand Women of Influence Awards. Claire tweets as @spinprofessor.

Pro Vice-Chancellor of the Colllege of Creative Arts and Professor of Communication Design

More about me...View less...

Professional

Prizes and Awards

  • Women of Influence Awards, Finalist in the Arts and Culture Category - Fairfax NZ/Westpac New Zealand (2017)
  • Red Dot, Honorable mention for Vote Local, Claire Robinson, Tim Parkin and Karl Kane - Red Dot (2017)
  • Designers Institute of New Zealand, Gold Pin for Vote Local, Design+Democracy Project - Designers Institute of New Zealand (2017)
  • Finalist, Wellingtonian of the Year, Education Category - Wellingtonian of the Year (2017)
  • Good Design® Selection for 2017 for VoteLocal in the Social Innovation category. Awarded by Good Design Australia and their Good Design Awards Jury. The jury said "An incredibly innovative approach with a strong value proposition that tackles a very relevant and pressing issue. This is a ground breaking initiative that has the ability to be scaled up and foster better outcomes for representative politics at a time when our world needs it most." - Good Design Australia (2017)
  • Australia New Zealand Internet Award 2016 for On the Fence in the Information category. - InternetNZ and auDA (australian domain administration) (2016)
  • On the Fence (NRO1) won the Information Award at the Australia and New Zealand Internet Awards (ANZIA) in Melbourne for excellence online. The ANZIA awards are an annual event, held jointly by InternetNZ and auDA, celebrating the achievements of organisations, businesses and individuals who excel in delivering online content that is accessible, innovative, informative and secure. - Australia and New Zealand Internet Awards (2016)
  • Finalist in 2015 Women of Influence Awards, Arts and Culture category - Westpac and Fairfax (2015)

Research Expertise

Research Interests

Political communication

Visual Communication Design

Political Marketing

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Built Environment And Design (120000):
Communication and Media Studies (200100): Consumption and Everyday Life (200203): Cultural Studies (200200):
Design History and Theory (120301): Design Practice and Management (120300): Digital and Interaction Design (120304):
Languages, Communication And Culture (200000): Screen and Media Culture (200212):
Visual Communication Design (incl. Graphic Design) (120307)

Research Outputs

Journal

Robinson, C. (2016). Who will win the 2017 election and why?. Future New Zealand. , 19-19 Retrieved from http://www.massey.ac.nz/massey/fms/Massey%20News/FutureNZ/Future_NZ_2016.pdf
[Journal article]Authored by: Robinson, C.
Robinson, C. (2013). Election 2014: Who will win and why?. Future NZ. Retrieved from http://www.nzherald.co.nz/future-of-nz-celebrating-the-new-zealand-herald-150-years/news/article.cfm?c_id=1503557&objectid=11156358
[Journal article]Authored by: Robinson, C.

Book

Robinson, C. (2018). Minor party campaign advertising: A market-oriented assessment. In J. Lees-Marshment (Ed.) Political marketing and management in the 2017 New Zealand election,. London: Palgrave
[Chapter]Authored by: Robinson, C.
Kane, K., Parkin, T., & Robinson, C. (Eds.) (2017). Good design awards 2017. Sydney, Australia: Good Design Australia
[Edited Book]Edited by: Kane, K., Robinson, C.
Robinson, C.(2016). Visual Press Bias in a Multiparty Electoral Context [Online Discussion paper].
[Discussion Paper]Authored by: Robinson, C.
Robinson, C. (2016). Design and Innovation. In Y. Lu Y, & B. Wang (Eds.) Speeches of Creativity and Film Art, National Library of China, 10 Jun 2015 - 10 Jun 2015.. (pp. 23 - 29). : People's Liberation Army Literature & Art Press, Beijing
[Chapter]Authored by: Robinson, C.Contributed to by: Robinson, C.
Robinson, C. (2016). Grey is a Feminist Issue. In N. Legat (Ed.) Journal of Urgent Writing. (pp. 154 - 169). : Massey University Press
[Chapter]Authored by: Robinson, C.
Robinson, C. (2012). The eyes have it: Visual bias in election campaign coverage. In J. Johansson, & S. Levine (Eds.) Kicking the tyres: The New Zealand general election and electoral referendum of 2011. (pp. 190 - 210). Wellington, New Zealand: Victoria University Press
[Chapter]Authored by: Robinson, C.
Robinson, C. (2011). Interacting leaders. In Routledge Handbook of Political Marketing. London, UK: Routledge
[Chapter]Authored by: Robinson, C.

Creative Work

Kane, K., Parkin, T., & Robinson, C. (2017, June 8). VoteLocal: voter advice application for local body elections. [Photographic Print, 841mm x 1189mm]. Good Design Australia Showcase Exhibition, Overseas Passenger Terminal, Sydney, Australia.
[Exhibition]Authored by: Kane, K., Parkin, T., Robinson, C.
Kane, K., Parkin, T., Robinson, C., Baxter, K., & Turnidge, T. (2017). On The Fence 2017.
[Design]Authored by: Kane, K., Parkin, T., Robinson, C., Turnidge, T.Contributed to by: Robinson, C.
Kane, K., Parkin, T., & Robinson, C. (2016). VoteLocal: voter advice application for local body elections.
[Design]Authored by: Kane, K., Parkin, T., Robinson, C.
Kane, KW., Robinson, C., Howie, M., & Parkin, T. (2014). Ask Away : Design & Democracy Project. Wellington
[Design]Authored by: Brown, A., Kane, K., Parkin, T., Robinson, C.Contributed to by: Kane, K.Edited by: Kane, K.
Kane, K., Parkin, T., & Robinson, C. (2014). On The Fence 2014: voter advice application. Wellington, New Zealand
[Design]Authored by: Kane, K., Parkin, T., Robinson, C.Contributed to by: Kane, K.Edited by: Kane, K.
Robinson, C. (2013). Design for Judith Aitken's 2013 election campaign for local body elections for Capital and Coast District Health Board and Greater Wellington Regional Council. Wellington New Zealand
[Design]Authored by: Robinson, C.

Thesis

Thomas, PA. (2015). ‘Large letter’d as with thundering shout’: An Analysis of Typographic Posters Advertising Emigration to New Zealand 1839 – 1875. (Doctoral Thesis)
[Doctoral Thesis]Edited by: Robinson, C.

Report

Robinson, C., Mark, S., & Brown, A. (2017). The value of design to New Zealand summary report.
[Commissioned Report]Authored by: Brown, A., Mark, S., Robinson, C.Contributed to by: Robinson, C.
Mark, S., Robinson, C., & Brown, A. (2017). The value of design to New Zealand. PwC.
[Commissioned Report]Authored by: Brown, A., Mark, S., Robinson, C.Contributed to by: Robinson, C.Edited by: Robinson, C.
Robinson, C., Mark, S., & Bennewith, C. (2013). New Zealand Centre for Design Research [Bid for a Centre of Research Excellence submitted to the Royal Society NZ].
[Commissioned Report]Authored by: Mark, S., Robinson, C.Contributed to by: Robinson, C.

Conference

Robinson, C., & Brown, A. (2018, March). New Zealand Value of Design Project. Presented at National Design Summit – Museum Applied Arts and Sciences
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C.How Data Visualization Threw the 2016 Election. . University of San Francisco
[Conference Paper]Authored by: Robinson, C.
Robinson, C.(2016). Visual Press Bias in a multi-party electoral context.
[Conference Other]Authored by: Robinson, C.
Robinson, C. (2016, February). Does anyone know how to Photoshop him strangling a kitten?. Presented at Inaugural Design and Democracy Lecture
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2015, June). Design and Innovation. Presented at Creativity and Film Art Forum. Wenhui Hall, National Library of China, Beijing.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, May). Could New Zealand Become a Design-led Innovative Nation?. Presented at GoGlobal. Sky City Convention Centre.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2013, September). Design and Public Service. Presented at The Public Sector Conference: New Thinking on the Public Services of New Zealand. Rutherford House, Victoria University of Wellington.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2013, August). Faces of Power 1532-2013. Presented at NZ-OZ Political Marketing and Management Mini-Conference. Auckland University.
[Conference Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2012). The eyes have it: Measuring visual image incumbency bias in the print media. 10th Annual APSA Political Communication Pre-Conference: Papers. (pp. 1 - 18). United States: 10 Annual APSA Political Communication Pre-Conference: The 2012 Election and Beyond: New Directions for the Field of Political Communication
[Conference Paper in Published Proceedings]Authored by: Robinson, C.
Noble, A., & Robinson, C.(2000, September). For the love of the people: Participatory design in a community context. COLLABORATIVE DESIGN. (pp. 81 - 91).
[Conference]Authored by: Noble, A., Robinson, C.

Other

Robinson, C. (2017). John Key’s face used to dominate election media. How about Ardern v English in 2017?.
[Other]Authored by: Robinson, C.
Robinson, C. (2017, February). Late Deciding Strategic Voting in the US and NZ. In College of Creative Arts Research Symposium.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2017, March). Eating each other’s lunch: why it’s going to be hard for Labour and the Greens to win in 2017. In Financial Services Federation General Meeting.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2017, May). Brexit;Trump: Is this the end of the world? Consequences for New Zealand. In Hawkes Bay Branch New Zealand Institute of International Affairs.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2016). Visual Press Bias in a Multiparty Electoral Context [Online report].
[Other]Authored by: Robinson, C.
Robinson, C. (2016, February). Does anyone on my staff know how to photoshop him strangling a kitten? Visual bias in New Zealand press coverage of party leaders in the 2014 general election. In Inaugural Design+Democracy Lecture, Massey University Wellington.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, September). “Whose image? The importance of the press photograph in the 2014 election campaign”. In Public Relations Institute of New Zealand, Wellington Chapter. Presented at Wellington.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, December). The 2014 Political Year in Review. In Institute of Public Administration New Zealand.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014, March). The Missing Million. In Future NZ Event, in partnership with Business Central.
[Oral Presentation]Authored by: Robinson, C.
Robinson, C. (2014). Grinners could be winners in election year.
[Other]Authored by: Robinson, C.
Robinson, C. (2014). Let's get a royal stamp of approval.
[Other]Authored by: Robinson, C.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 1

Current Doctoral Supervision

Co-supervisor of:

  • Annette O'Sullivan - Doctor of Philosophy
    Tracing a stencil brand: Wool Bale stenciling in New Zealand, its heritage and application.

Completed Doctoral Supervision

Co-supervisor of:

  • 2014 - Patricia Thomas - Doctor of Philosophy
    "Large letter'd as with thundering shout" An analysis of Typographic Posters Advertising Emigration to New Zealand 1839-1875

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey