Skip to Content
Contact details +64 (04) 801 5799 ext. 63549
Dr. Catherine Strong comes to academic teaching and research with a strong practical background in journalism and public relations. The practical experience with the academic qualifications from both the United States and New Zealand underscores her style of teaching that weaves practical as well as theoretical aspects of the media. She was a senior journalist for several decades, covering national politics and events for such newsrooms as the South Pacific Television, Television New Zealand, Radio New Zealand, Knight Ridder newspaper chain (USA), Solomon Islands Broadcasting, National Business Review, Energy Source TV (USA & NZ). This in-depth knowledge of global newsrooms has led to research topics focused on news production, such as editorial freedom in Al Arabiya, pan-Arab broadcasting company, gender gap in NZ newspaper leadership, Twitter usage, and digital news pedagogy. She supervises Master’s and Doctoral student research in newsroom practices particularly with new technology, such as Twitter influence on newsrooms, backpack & drone journalists in natural disasters, and public relations influence on new media. Dr. Strong says journalists love their work because it is exciting every single day. “You have to be on top of your game to be constantly updating news stories, interviewing people, and writing crisp stories. It is fast pace, but that is the fun of it. People who go into journalism have curiousity and general interest in the world, which makes a newsroom a dynamic place to work.”
Dr. Strong’s wealth of journalism and public relations practical experience influences her academic teaching and research. Prior to joining academia, she was senior journalist in such newsrooms as Radio New Zealand, TVNZ, Akron Beacon Journal, and Solomon Island Broadcasting. Later she was managing director of the successful Wellington corporate media relations company Cabix. Her research focuses on current journalism practices, She introduced drone journalism and podcast production to core courses. Her teaching awards include both on-campus and distance modes. She recently taught 3 years in the Middle East city of Dubai.
My research interests include all areas of journalism, especially exploring best practice in the newsroom. This includes looking at the red line in Arab media, female leadership in newspapers, social media usage, social impact of the media. My major area is gender and the media, particularly attitudes of female journalists towards their workplace or profession.
21st Century Citizenship
Field of research codes
Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102):
Creative Arts, Media and Communication Curriculum and Pedagogy (130201): Curriculum and Pedagogy (130200): Education (130000):
Journalism and Professional Writing (190300):
Languages, Communication And Culture (200000): Media Studies (200104): Organisational, Interpersonal and Intercultural Communication (200105):
Studies In Creative Arts And Writing (190000):
Studies In Human Society (160000)
Gender and the Media
Media portrayal of female newsmakers
Arab media, particularly Al Arabiya
I have taught all topics that are part of the accreditation of journalism (except shorthand). My expertise areas are interviewing, mult media reporting, newswriting, broadcasting and covering local government. Having previously been industry trainer for Radio New Zealand and TVNZ I particularly enjoy teaching audio podcasting and video storytelling.