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Jennifer Whitty Menswear, Fashion

Senior Lecturer in Fashion Design

School of Design

Jennifer Whitty is an award-winning designer and researcher working in fashion design.  She has worked across approaches ranging from garment design/creation (bespoke/couture to mass production) to alternative design strategies, film, performance, installations, workshops and more recently digital interaction.  She focuses on creating new, more flexible and sustainable ways of thinking, creating and responding to clothing that attempts to address the damaging effects of the fashion industry such as shortened life span of products, environmental waste, and loss of traditions. Having worked in the industry in the fashion centres of New York, London and Paris, Whitty has a particular interest in new modes of practice that will redefine the future of fashion. She teaches across all four levels of the undergraduate degree programme and as a supervisor on the Masters course.

Jennifer Whitty is a designer and researcher working in fashion design.  She has worked across approaches ranging from garment design/creation (bespoke/couture to mass production) to alternative design strategies, film, performance, installations, workshops and more recently digital interaction.  She focuses on creating new, more flexible and often sustainable ways of thinking, creating and responding to clothing that attempts to address the damaging effects of the fashion industry such as shortened life span of products, environmental waste, and loss of traditions.

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Professional

Qualifications

  • MA - The Royal College of Art (2004)
  • B.Des Hons - The National College of Art and Design (2001)

Prizes and Awards

  • The practice-based design research project Space between was selected as one of the five finalists in the Wellington Gold Awards in the GREEN GOLD category for sustainability practices. Each year over 300 businesses are nominated across the 11 categories. These are distilled into almost 100 entries from which the 11 winners and a supreme winner are chosen. There is a 5month programme for gathering the entries over the 2 rounds of judging and the finalists announcement until the awards night in July. Established in 1999, the Wellington Gold Awards celebrates the excellence and the enterprise of business in the Wellington region. The Gold Awards was held in TSB Bank Arena, Wellington and it was attended by over 1,000 guests, including the Prime Minister, Members of Parliament, the region’s Mayors and many business leaders. The quality and range of Entrants since 1999 (as demonstrated in the Winners List) is essential to the event. We applaud all of the businesses who step forward each year and take the time to enter the Gold Awards. Previous winners have included global brands like Weta Digital and Weta Workshop, Icebreaker, Xero, Trilogy, Pukeko Pictures. - The Wellington Gold Awards and The Dominion Post (2016)
  • The Fundamentals Range Reuse Clothing system by Space Between, was awarded the Golden A’ Design Award in Sustainable Products, Projects, and Green Design Category. This award is is the world’s largest and most diffused international design awards to the top 3% percentile designs that have carried out an exemplary level of originality in design. Entries to the A' Sustainable Product Design Awards are peer reviewed and anonymously judged by a grand jury panel of leading academics, influential press members, and established professionals. Nominated sustainable product designs are voted on pre-determined evaluation criteria to highlight only the leading sustainable product design works. In addition to reaching top international media, A' Sustainable Product Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines. Whitty led the team as creative director: Whitty, Holly McQuillan - Zero waste designer Operations/Quality Control: Given, Patricia, Labelling system: Banks, Larissa EarthlinkDesigners: Whitty, Jennifer, McQuillan, Holly McQuillan - Zero waste designer Operations/Quality Control: Given, Patricia, Labelling system: Banks, Larissa Earthlink Incorporated: Shirley, Cressy Teitin,Metu, Lintern, Julie Tany, Sheena. https://competition.adesignaward.com/design.php?ID=53798 - A' Design Award & Competition (2017)
  • Space Between Finalist in the Innovation Mega Efficiency category of the 2015 NZI Sustainable Business Network Awards. The awards are designed to showcase and highlight the fantastic contribution business, government and NGOs and individuals are making towards sustainability in New Zealand. Our top 3 challenges that we are oriented towards addressing are environmental issues such as 1)resource depletion, and waste management and social challenges such as 2)accelerated consumption patterns and 3) unethical, untransparent production. We have developed a collaborative solution for step-change through social innovation, design thinking and design activism. Harnessing the textile and clothing waste stream from industry, putting it back into circulation as a form of ‘open-loop recycling.’ Ultimately we would like to close the loop and design out waste from industry we are doing this by creating services, films, events and in future consultation which aim to to raise awareness and educate industry and the broader public around these issues. Our operation is 100% transparent as all our supply chain is revealed to the public. We have generated employment as a social enterprise in partnership with EarthLink; and provide an opportunity for students to integrate real world experiences into their learning and creating a local remanufacturing environment. - NZI Sustainable Business Network (2015)
  • Space Between was nominated as a finalist in the 'Design for Public Good' category of the New Zealand Best Design Awards. This is the only category of the award that measures the impact of design and recognises and celebrates work that has been undertaken for the welfare of public, environmental and social good. Whitty was nominated as Creative Director. - The Designers Institute of New Zealand. (2016)

Research Expertise

Research Interests

Practice based/design led fashion research

Design Activism

Sustainable design

Waste minimisation techniques/closed loop solutions for design/construction (zero waste, up cycling)

Innovative design strategies

Interactive fashion design

Cross-disciplinary research

Emotionally durable design

End-user engagement

Future fashion

New business/social enterprise models for fashion

Alternative fashion platforms

Craft of use

Design Thinking

 

 

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Other Studies in Creative Arts and Writing (199900): Studies In Creative Arts And Writing (190000): Studies in the Creative Arts and Writing not elsewhere classified (199999):
Technology (100000):
Visual Arts and Crafts (190500): Visual Arts and Crafts not elsewhere classified (190599)

Keywords

Practice based/design led fashion research

Sustainable design

Waste minimisation techniques for design/construction (zero waste, up cycling)

Innovative design strategies

Interactive fashion design

Cross-disciplinary research

Emotionally durable design. 

Teaching:

Product development

Fashion industry/business (market and trend analysis

Industry contextualisation, forecasting, marketing)

Visual communication (i.e. illustration, technical specifications and presentation techniques)

Fashion design realisation (garment construction, pattern-making, construction and drape and tailoring)

Styling

Fashion history

Fashion textiles.

 

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 5

Research Outputs

Journal

Whitty, J. (2017). From the parts to the whole: Reconnecting fashion design education to its ecological impact. Scope: Contemporary Research Topics (Art & Design). 15, 146-158 Retrieved from http://www.thescopes.org/
[Journal article]Authored by: Whitty, J.
Whitty, J. (2017). Platforms of Action for Positive Engagement with Clothing in our Everyday Lives. Fashion Practice: the journal of design, creative process and the fashion industry.
[Journal article]Authored by: Whitty, J.

Book

Whitty, J., & McQuillan, H. (2017). Wardrobe Hack. In K. Fletcher, & I. Klepp (Eds.) Opening Up the Wardrobe: A Methods Book. (pp. 128 - 130). Norway: Novus
[Chapter]Authored by: Whitty, J.Contributed to by: Whitty, J.

Creative Work

Whitty, J., Kane, F., Banks, L., Wall, N., Kapur, H., Hodgins, S., . . . Madden, L. (2017). Open Fashion: Exquisite Corpse. London, UK: Loughborough University
[Design]Authored by: Kane, F., Whitty, J.
McQuillan, H., & Whitty, J. (2016). Making Circles.
[Design]Authored by: Whitty, J.Contributed to by: Whitty, J.
Whitty, J., & McQuillan, H. (2016). Models: Fundamentals project: Space Between. Fashion activism through entrepreneurial artefacts and information toolkits for open fashion.. Making Circles exhibition, Circular Transitions, Chelsea College of Arts & Tate Britain, London: University of the Arts London
[Design]Authored by: Whitty, J.
Whitty, J., & Crowe, V. (2016). Sharemart: TEZA 2016 (Transitional Economic Zone Aotearoa). Porirua, New Zealand: Letting Space
[Design]Authored by: Whitty, J.
Whitty, J. (2015). Space Between: Helix by DesignCo. Helix Symposium, hosted by Design Co, an exhibition and symposium, Te Ara Hihiko, Massey University, Wellington, New Zealand
[Design]Authored by: Whitty, J.
Parkin, T., Whitty, J., McQuillan, H., Holdaway, S., Bailey, J., & Brown, A. (2015). Space Between online platform: sustainable fashion e-commerce strategies. Wellington, New Zealand: Space Between
[Design]Authored by: Bailey, J., Brown, A., Parkin, T., Whitty, J.
Cumming, D., & Whitty, J. (2014). Earthlink Childrens' wear Design Consultancy. Earthlink Incorporated, Wingate, Lower Hutt, Wellington
[Design]Authored by: Cumming, D., Whitty, J.
Cumming, D., & Whitty, J. (2014). Earthlink childrenswear Design consultancy. Wingate, Lower Hutt, Wellington
[Design]Authored by: Cumming, D., Whitty, J.
Whitty, J., & McQuillan, H. (2013). Space Between: a social enterprise for fashion.
[Design]Authored by: Whitty, J.
Whitty, J. (2015). 'Made by Us' Live Collection and Archetype collection (made with Earthlink).
[Design]Authored by: Whitty, J.
Whitty, JM.(2014). The Sewing Machine Assembly Line. [digital film]. 'Craft of Use', The London College of Fashion
[Film or Video]Authored by: Whitty, J.
Whitty, J., & McQuillan, H. (2014). Post/Modern. The Shapeshifting Exhibition. One oh Eight Gallery, Ironbank Building, 150 Karangahape Road, Auckland: Shapeshifting , AUT University, New Zealand
[Design]Authored by: Whitty, J.
McQuillan, HL., & Whitty, J. (2013). Post Modern: Up-cycled Corporate Uniforms.
[Design]Authored by: Whitty, J.
Whitty, JM., & Whitty, J.(2013). The lifecycle of clothes: happy ever after?. [Digital film]. Local Lab 01, Wellington
[Film or Video]Authored by: Whitty, J.
Whitty, JM.(2013). Local Lab 01. [digital film]. New Zealand
[Film or Video]Authored by: Whitty, J.

Conference

Whitty, J. (2017). Operating in the third space; the Space Between. In R. Earley, & K. Goldsworthy (Eds.) Circular Transitions Proceedings. (pp. 32 - 45). London: Circular Transitions: A Mistra Future Fashion Conference on Textile Design and the Circular Economy
[Conference Paper in Published Proceedings]Authored by: Whitty, J.
Whitty, J. (2016, July). From the parts to the whole: Reconnecting fashion design education. Presented at The Producing Fashion: Made in Vietnam fashion colloquia, part of The Fashion Colloquia series. Ho Chi Min, Vietnam.
[Conference Oral Presentation]Authored by: Whitty, J.
Whitty, J. (2015). Tonnta: a Choreography of Fashion, Technology and Performance. , ‘Momenting the Memento’, the 17th annual IFFTI conference (International Foundation of Fashion Technology Institutes)
[Conference Abstract]Authored by: Whitty, J.
Whitty, J. (2015). Uncatwalk: an ‘island of slowness’ of use practices.. , ‘Momenting the Memento’, the 17th annual IFFTI conference (International Foundation of Fashion Technology Institutes).
[Conference Abstract]Authored by: Whitty, J.
Whitty, J. (2015, October). Platforms of action for positive engagement with clothing in our everyday lives. Presented at Fashion Thinking – Theory, History, Practice. University of Southern Denmark and Kolding School of Design, Kolding, Denmark.
[Conference Oral Presentation]Authored by: Whitty, J.
Whitty, J. (2015). Space Between: A model of social fashion innovation. Refashioning textile waste. (pp. 618 - 627). Adelaide, Australia: Unmaking Waste 2015, Transforming Production and Consumption in Time and Place
[Conference Paper in Published Proceedings]Authored by: Whitty, J.
Whitty, J. (2014, November). Tonnta: An interactive garment creation interface. Presented at The 89th Textile Institute World Conference. Hubei Sheng, China.
[Conference Oral Presentation]Authored by: Whitty, J.
Whitty, J. (2015). Wardrobe hack and uncatwalk digital platforms of action and services for positive engagement with clothing. In . Joseph F, . Smith M, . Smitheram M, & . Hamon J (Eds.) Shapeshifting Conference Proceedings. (pp. 1 - 24). Scholarly Commons: Shapeshifting: A Conference on the Transformative Paradigms in Fashion and Textile Design
[Conference Paper in Published Proceedings]Authored by: Whitty, J.
Whitty, J., & Curley, K.Tonnta – An interactive garment creation interface. Paper presented at the meeting of AUT University. Auckland, New Zealand
[Conference Paper]Authored by: Whitty, J.
Whitty, J., & Curley, K. (2014, April). Tonnta – An interactive garment creation interface. Presented at Shapeshifting: A Conference on transformative paradigms of Fashion & Textile Design. Auckland University of Technology.
[Conference Oral Presentation]Authored by: Whitty, J.
Whitty, J. (2014, April). Wardrobe hack and uncatwalk digital platforms of action and services for positive engagement with clothing. Presented at 2014 Shapeshifting Conference. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Whitty, J.
Whitty, JM. (2014). Tonnta- An Interactive Garment Creation Interface. , The 89th Textile Institute World Conference
[Conference Abstract]Authored by: Whitty, J.
Whitty, JM. (2014). Made by Us’ a strategy for design led activism using post consumer waste. , Shapeshifting
[Conference Abstract]Authored by: Whitty, J.
Whitty, JM., & Curley, K. (2014). Tonnta – An interactive garment creation interface. , Shapeshifting: Intellect
[Conference Abstract]Authored by: Whitty, J.
Whitty, JM. (2014). 'Wardrobe Hack’ and ‘Uncatwalk’ – digital platforms of action and services for positive engagement with clothing.. , 2014 Shapeshifting Conference
[Conference Abstract]Authored by: Whitty, J.

Other

Whitty, JM. (2014). Uncatwalk.
[Internet publication]Authored by: Whitty, J.
Whitty, J., & McQuillan, HL. (2014). The Wardrobe Hack.
[Internet publication]Authored by: Whitty, J.

Consultancy and Languages

Languages

  • English
    Last used: Daily
    Spoken ability: Excellent
    Written ability: Excellent
  • French
    Last used: Occasionally
    Spoken ability: Average
    Written ability: Average

Supervision and Teaching

Courses Coordinated

Media and Links

Media

  • 07 May 2015 - Magazine
    Waste not, want not.
    An article on Space Between, a new social enterprise for fashion as instigated by Whitty (project lead) in Capital Magazine's green issue.

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