Associate Professor Andy Martin PhD, MSc, PGCE, BSc (Hons)

Associate Professor Andy Martin staff profile picture

Associate Professor

School of Sport and Exercise

Telephone: +64 (06) 356 9099  ext. 83823

Other contact details

Room 2.15, PTC, Turitea
Ph: 81747


Professional Biography


Prior to coming to New Zealand, I taught mathematics and coached football at Millfield School, a private school focused on sport excellence in the UK. I then managed events at one of the UKs leading health and fitness centres, and later for a consultancy firm in Wellington.


I came to Massey in 1994, to join the Sport Management & Coaching program, which at the time was new and unique in the New Zealand tertiary sector.

In 2012, I was awarded an Academic Fellowship in Applied Learning. In 2007, I was awarded the Vice Chancellors Award for sustained excellence in teaching.

Community engagement

At Massey, I chair the Applied Learning Special Interest Panel in 2012 and have been on a number of sport, teaching and college committees. Externally, as vice president of the Manawatu Triathlon Club from 2004 to 2014, I have managed a range of major community and national events, particulalrly a kids triathlon series. My ongoing involvement/ qualifications in football coaching are at national, regional, academy, and community levels.


  • Ph.D. in Management (2001)
  • MSc - Loughborough University (1990)
  • PGCE - Loughborough University (1984)
  • BSc (Hons) - Bristol University (1983)

Research Expertise

Research Interests

My Applied Learning research is related to Sport Management Education, Coach & Physical Education, Outdoor Experiential Education, Work Integrated Experiential Education. This research has involved international collaboration, for example, with Outward Bound, an organisation focused on developing people, developing teams.

As a visiting professor at Charles University, Faculty of Physical Education & Sport, Prague, over the past ten years, I have worked with staff and PhD students on cross cultural outdoor experiential education research and publications. I am on the editorial boards/ reviewer for the Australian, New Zealand & Czech Journals of Outdoor Education, along with the Asia Pacific Journal of Cooperative Education.

I am vice-president of the New Zealand Association of Cooperative Education (promoting research & best practice in work integrated learning), organizing the 2010 conference at Masseys Institute of Sport & Rugby. In April 2015, I will organise the conference at the Massey University campus in Wellington

In 2008, I was the lead researcher for Massey on a collaborative Applied Learning project involving tertiary educational institutions, funded by the New Zealand Teaching & Learning Research Initiative, and subsequently projects funded in 2009, 2011 & 2014  by Ako Aotearoa (National Centre for Tertiary Teaching Excellence).

Postgraduate Reseach Supervison

I have supervised, and am interested in supervising, PhD and masters applied  research in the following areas

  • Sport Management Education
  • Outdoor Experiential Education
  • Work Integrated Experiential Education
  • Coach Education/Physical Education


Resource Development and Management, Design – for Commerce, Community and Culture, Health and Well-being

Area of Expertise

Field of Research Codes
Education (130000): Other Education (139900): Specialist Studies in Education (130300)


Applied Learning

Experiential Learning

Work Integrated Learning 

Organization Culture & Leadership

Sport Management

Event Management

Coach Education

Physical Education

Outdoor Education

Outward Bound, an organisation focused on developing people, developing teams

Supervision and Teaching

Papers Coordinated

Current Postgraduate Supervision

Supervisor of:

  • Ashleigh-Jane Thompson - PhD
    Building brands and fan relationships through social media: The case of the Grand Slam tennis events

Completed Postgraduate Supervision

Supervisor of:

  • 2012 - Thomas Johnson- PhD
    A Case Study of the Winning Ethos and Organisational Culture of the All Blacks (1950-2010)

CoSupervisor of:

  • 2011 - Robert Maxwell- PhD
    What's the value in 'Boot Camps': Means-end perspectives on motivational intervention in the outdoors.

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