Dr Ashleigh Thompson staff profile picture

Contact details +64 (06) 356 9099  ext. 86079

Dr Ashleigh Thompson BInfSci(Hons), PGDipBusAdmin(Distinction), PhD

Lecturer in Sport Management and Coaching

School of Sport, Exercise and Nutrition

Professional

Contact details

  • Ph: 06 951 9079
    Location: 2.16, PTC
    Campus: Turitea

Qualifications

  • Bachelor of Information Sciences(Hons) (Computer Science) - Massey University (2009)
  • Postgraduate Diploma in Business and Administration - Massey University (2012)
  • PhD - Massey University (2016)

Research Expertise

Research Interests

My current research interests are in sport communication with a particular focus on the (re)presentation of sport entities on digital and new media. I am also interested in examining the influence and impact of digital and social media on image management and the communication between sport organizations, athletes and consumers.

I am an Editorial Board member for the International Journal of Sport Communication, and ad-hoc reviewer for the Sport Management Review. In addition to this I currently serve on the Sport Management Association of Australia and New Zealand (SMAANZ) Board.

Thematics

Health and Well-being

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Communication and Media Studies (200100): Languages, Communication And Culture (200000):
Marketing (150500): Marketing Communications (150502)

Research Outputs

Journal

Thompson, A., Martin, A., Gee, S., & Geurin, A. (2017). Managing social media marketing to develop event brand relationships: Perceived benefits, strategies and challenges. International Journal of Sport Management. 18, 488-513 Retrieved from http://americanpresspublishers.com/IJSMContents2017.html
[Journal article]Authored by: Gee, S., Martin, A., Thompson, A.
Thompson, AJ., Martin, AJ., Gee, S., & Geurin, AN. (2017). Fans’ Perceptions of Professional Tennis Events’ Social Media Presence: Interaction, Insight, and Brand Anthropomorphism. Communication and Sport. 5(5), 579-603
[Journal article]Authored by: Gee, S., Martin, A., Thompson, A.
Thompson, A. (2016). Review of the 23rd annual European Association of Sport Management Conference, Dublin, Ireland. International Journal of Sport Communication. 9(1), 123-125
[Journal article]Authored by: Thompson, A.
Thompson, A., Martin, AJ., Gee, S., & Eagleman, AN. (2014). Examining the development of a social media strategy for a national sport organisation: A case study of tennis New Zealand. Journal of Applied Sport Management. 6(2), 42-69 Retrieved from http://js.sagamorepub.com/jasm
[Journal article]Authored by: Thompson, A.
Thompson, A. (2013). Interview with Daniel Lattimer, social media coordinator, tennis Australia. International Journal of Sport Communication. 6(4), 384-387 Retrieved from http://journals.humankinetics.com/ijsc
[Journal article]Authored by: Thompson, A.

Book

Thompson, A. (2017). Communication and social media. In P. Bradbury, & I. O'Boyle (Eds.) Understanding sport management: International perspectives. (pp. 215 - 228). Milton Park, UK: Routledge
[Chapter]Authored by: Thompson, A.Edited by: Bradbury, P.

Thesis

Thompson, A. (2016). Building brands and fan relationships through social media: The case of the Grand Slam tennis events. (Doctoral Thesis, Massey University, New Zealand)
[Doctoral Thesis]Authored by: Thompson, A.

Conference

Thompson, A., & Pegoraro, A. (2017, March). Athlete self-presentation on Instagram: An exploration of gendered and cultural norms. Presented at 10th Annual Summit on Communication and Sport (IACS). Phoenix, Arizona.
[Conference Oral Presentation]Authored by: Thompson, A.
Pegoraro, A., Thompson, A., & Frederick, E. (2017, March). Response to female athlete transgressions: Does gender matter?. Presented at 10th Annual Summit on Communication and Sport (IACS). Phoenix, Arizona.
[Conference Oral Presentation]Authored by: Thompson, A.
Thompson, A., & Pegoraro, A. (2016, July). Athlete self-presentation on social media: The impact of gender and cultural norms. Presented at International Conference on Social Media & Society. London, United Kingdom.
[Conference Oral Presentation]Authored by: Thompson, A.
Thompson, A., Martin, AJ., Gee, S., & Geurin, AN. (2015, September). You forget they’re actually a brand: Fans perceptions of events social media usage. Presented at 23rd European Association of Sport Management (EASM) Conference. Dublin, Ireland.
[Conference Oral Presentation]Authored by: Gee, S., Martin, A., Thompson, A.
Thompson, A., Martin, A., Gee, S., & Geurin-Eagleman, A. (2014, November). Building brands and relationships through social media: A case study of the US Open. Presented at Sport Management Association of Australia & New Zealand (SMAANZ). Melbourne, Australia.
[Conference Oral Presentation]Authored by: Gee, S., Martin, A., Thompson, A.
Thompson, A., Martin, AJ., Gee, S., & Eagleman, AN. (2014, May). A qualitative examination of social media use by the four Grand Slam Tennis events. Presented at 2014 North American Society for Sport Management (NASSM) Conference. Pittsburgh, United States of America.
[Conference Oral Presentation]Authored by: Thompson, A.
Thompson, A., Martin, AJ., Gee, S., & Eagleman, AN. (2013, November). Social media as a site for brand building and developing fan relationships: A case study of the Australian Open. Presented at 19th Sport Management Association of Australia & New Zealand Conference. Dunedin, New Zealand.
[Conference Oral Presentation]Authored by: Thompson, A.
Thompson, A., Martin, AJ., & Gee, S. (2012, November). Developing a social media strategy for a national sport organisation. Presented at 18th Sport Management Association of Australia & New Zealand Conference. Sydney, Australia.
[Conference Oral Presentation]Authored by: Thompson, A.
Martin, AJ., & Thompson, A. (2012). Developing a social media strategy for a national sport organisation. Poster session presented at the meeting of 20th New Zealand Association of Cooperative Education Conference. University of Waikato
[Conference Poster]Authored by: Martin, A., Thompson, A.
Thompson, AJ., & Kemp, EA. (2009). Web 2.0: Extending the framework for heuristic evaluation. ACM International Conference Proceeding Series. (pp. 29 - 36).
[Conference Paper in Published Proceedings]Authored by: Thompson, A.
Kemp, EA., Johnson, RS., Thompson, AJ., Boonphadh, P., Hussain, N., & Ye, J. (2011). Evaluating IMMEDIATE: The long march to an e-learning appliance. CHINZ 2011 - Proceedings of the 12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction. (pp. 9 - 16).
[Conference Paper in Published Proceedings]Authored by: Thompson, A.
Kemp, EA., Thompson, AJ., & Johnson, RS. (2008). Interface evaluation for invisibility and ubiquity - An example from E-learning. ACM International Conference Proceeding Series. (pp. 31 - 38).
[Conference Paper in Published Proceedings]Authored by: Thompson, A.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
CoSupervisor 1 0

Current Doctoral Supervision

CoSupervisor of:

  • Lana McCarthy - PhD
    Coaches, Captains and Cultural Constructs: A Case Study of the Silver Ferns

Media and Links

Media

  • 21 Jun 2013 - Newspaper, Online
    Fans all a Twitter
  • 03 Jul 2016 - Radio
    Sport and Social Media
    A discussion with Radio Live's Heather du Plessis-Allan on the pros and cons of sports and social media

Other Links

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey