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Contact details +64 (06) 356 9099 ext. 86079
My current research interests are in sport communication with a particular focus on the (re)presentation of sport entities on digital and new media. I am also interested in examining the influence and impact of digital and social media on image management and the communication between sport organizations, athletes and consumers.
I am an Editorial Board member for the International Journal of Sport Communication, and ad-hoc reviewer for the Sport Management Review. In addition to this I currently serve on the Sport Management Association of Australia and New Zealand (SMAANZ) Board.
Health and Well-being
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Communication and Media Studies (200100): Languages, Communication And Culture (200000):
Marketing (150500): Marketing Communications (150502)