Dr Mark Bradford staff profile picture

Contact details +64 (04) 801 5799  ext. 63644

Dr Mark Bradford MFA, BFA

Senior Lecturer

School of Design

Responsible for lecturing and coordinating senior studio/theory courses within the School of Design and supervision within the Masters of Design (MDes) and Masters of Fine Arts (MFA). My research investigates design leadership within creative practice. From 2008-2010 he held the position of Subject Director Graphic Design. Since 2003, I have supervised 500+ students at honours degree level in the BDes. 

My contribution to the College of Creative Arts includes: Chair, CoCA #ZEME research Colloquia (designed to develop and enhance the research environment through encouraging, supporting, and dissemination of academic research within the College of Creative Arts. Researchers that have contributed have come from Massey University, CoCA and include academics from the Institute of School of Design, SoFA, SVMC, as well as invited experts outside of the Institute); Chair, CoCA 'Process Innovation Group' #cocaPING; MFA and MDes supervision; founding member of Syn-Aesthetics Research Group; participant in 'BLOW' 2008 and 2010 Creative Arts Festivals; judge and award winner at the Designers Institute of New Zealand's ‘BeST Awards’; consultant for 'Open Lab' – the School of Design in-house design studio; as well as collaborating with 'Lifehack Labs' as a Design Mentor – New Zealand's first social innovation lab.

Mark is a designer exploring design leadership within creative practice through both theoretical and applied design research. His sustained inquiry into these fields is undertaken through enrolling part-time in a PhD in Design (part-time – completing in late 2015) investigating how Aikidō practice offers a compelling experience of the co-creation process vis 'relations between' the body, space & movement ... new ways of "co-creating possibilities" to guide leadership development within collective creativity. Much of his recent design work connects research interests in visual 'identity' & typography with strategic social media (Twitter), and research-led initiatives within the School of Design.

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Professional

Contact details

  • Location: 10A38, 10
    Campus: Wellington

Qualifications

  • Masters in Fine Arts (MFA), Intermedia - RMIT University (1998)
  • Bachelor of Fine Arts (BFA), Graphic Design - University of Canterbury (1986)

Research Expertise

Research Interests

Mark Bradford’s field of research investigates design leadership within creative practice. His cross-disciplinary practice-led research explores the possibilities of co-creation, co-creative practice, and creativity embracing the body, thought and action through practicing the Art of Aikidō. His research reframes ‘how’ we think design leaders, as opposed to purely ‘what’ we think, and informs Bradford’s graphic design practice and ongoing research into design leadership, creative practice, co-creation, design process, typography, composition, brand identity, interface design, and emerging social technologies such as Twitter.

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Studies In Creative Arts And Writing (190000): Visual Arts and Crafts (190500)

Keywords

Design leadership; creative practice; leadership development; cross-disciplinary, practice-led research; the art of Aikidō; co-creation; graphic design; design process; brand identity; interface design; grounded theory methodology; visual ethnography and autoethnography.

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 2

Research Outputs

Journal

Bradford, MJ. (2017). Drawing-acts and the activity of designing. Drawing: Research, Theory, Practice. Retrieved from https://www.intellectbooks.co.uk/journals/view-Journal,id=247/
[Journal article]Authored by: Bradford, M.
Bradford, M., & Leberman, . (2017). BeWeDō®: a dynamic approach to leadership development for co-creation. Leadership. OnlineFirst DOI: https://doi.org/10.1177/1742715017721090, 1-23 Retrieved from http://journals.sagepub.com/doi/full/10.1177/1742715017721090
[Journal article]Authored by: Bradford, M., Leberman, S.
Bradford, MJ. (2011). Aikido and co-creative practice. Design Principles and Practices: An International Journal. 5(3), 407-417 Retrieved from http://ijg.cgpublisher.com/product/pub.154/prod.582
[Journal article]Authored by: Bradford, M.

Creative Work

Bradford, MJ. (2017). “BeWeDō® interactive experiences” [Kenkyukai designed to explore creative leadership, as part of the 'Creative Leadership New Zealand conference 2017' + Collider (an organisation tasked through the Wellington City Council's 2011 Economic Development Strategy to transform Wellington into a ‘Smart Capital’ – coordinated by the BizDojo) to explore collective creativity + Wrestler (a Video production service specialising in VR + AR) to explore creative leadership and extend their creative culture]. “Creative leadership with BeWeDō®” [presentation on my BeWeDō® framework focusing on creative leadership, as part of the Kiwibank 'Knowledge Cafe' series]. Wellington, New Zealand..
[Design]Authored by: Bradford, M.
Bradford, MJ. (2016). “BeWeDō® interactive experience” [experience designed to explore co-creative leadership] at IDEO, San Francisco, USA.. IDEO
[Design]Authored by: Bradford, M.
Bradford, MJ. (2016). “BeWeDō Workshop” [experience designed to co-create strategic plan for 2017 with Massey University Marketing services department team during their 2 day planning session] at Massey University, External Relations and Development, New Zealand.. New Zealand: Massey University
[Design]Authored by: Bradford, M.
Bradford, MJ. (2016). “BeWeDō® interactive experience” [experience designed to explore the design leadership skills required to generate co-creative possibilities with others in organizational life] at Saint Mary's College of California, Leadership Center, USA.. Saint Mary's College of California
[Design]Authored by: Bradford, M.
Bradford, MJ. (2016). BeWeDō®: developing relational leadership for co-creation.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2016). “BeWeDō®: developing relational leadership for co-creation” [experience designed to explore the relational leadership skills required to generate co-creative possibilities, as part of the Aiki Extensions US Conference 2016 in Palo Alto, USA] + “Co-creating possibilities with movement: the BeWeDō® interactive experience” [experience designed to extend aiki principles and methods to creativity, as part of the Aiki Extensions European Seminar 2016 in Burwell, England]. Palo Alto, USA / Burwell, England.. USA: Aiki Extensions
[Design]Authored by: Bradford, M.
Bradford, MJ. (2016). “Co-creating possibilities with BeWeDō®” [experience designed to explore the arts as a way of developing creative leadership] at the ‘2016 Art of Management and Organization conference’ (AoMO2016) in Bled, Slovenia.. Bled, Slovenia: The Art of Management and Organization
[Design]Authored by: Bradford, M.
Bradford, MJ. (2015). 'BeWeDō® framework' [a unique interactive co-creation experience – Kenkyukai (research seminar) – designed in 2015], Wellington, New Zealand.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2014). RO12: Enspiral BeWeDō Workshop Series.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2014). "Enspiral BeWeDō Workshop Series" [two BeWeDō sessions designed to explore collective creativity (8 and 9 July 2014)] at Enspiral, Wellington, New Zealand.. Wellington, New Zealand: Enspiral
[Design]Authored by: Bradford, M.
Bradford, MJ. (2014). RO12: Lifehack Labs BeWeDō Workshop Series.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2014). "LIFEHACK Labs BeWeDō Workshop Series" [two BeWeDō sessions designed to explore collective creativity (5 and 12 September 2014)] at LIFEHACK Labs social innovation lab, Wellington, New Zealand. Wellington, New Zealand: Massey University
[Design]Authored by: Bradford, M.
Bradford, MJ. (2014). “BeWeDō Workshop” [experience designed to explore design leadership understandings and orientations for co-creation within collective creativity] at the School of the Art Institute of Chicago (SAIC), Chicago, USA.. Chicago, USA: School of the Art Institute of Chicago (SAIC)
[Design]Authored by: Bradford, M.
Bradford, MJ. (2014). Commissioned to design a range of collateral [poster, advertising, internal signage, and social media promotion] for “Co-creating possibilities: the movement practices of Aikidō” BeWeDō Workshop at the School of the Art Institute of Chicago (SAIC), Chicago, USA + [poster, internal signage, and social media promotion] for "LIFEHACK Labs BeWeDō Workshop Series" at LIFEHACK Labs social innovation lab, Wellington, New Zealand + [flyer, internal signage, and social media promotion] for "Enspiral BeWeDō Workshop Series” at Enspiral, Wellington, New Zealand. Chicago, USA / Wellington, New Zealand..
[Design]Authored by: Bradford, M.
Bradford, MJ. (2012). New Massey MFA branding.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2010). David Cross 'Website'.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2010). Contained Memory Conference 2010 'Website'..
[Design]Authored by: Bradford, M.
Bradford, MJ. (2010). Contained Memory Conference 2010 'Proceedings'..
[Design]Authored by: Bradford, M.
Bradford, MJ. (2009). Contained memory conference 2010.
[Design]Authored by: Bradford, M.
Bradford, MJ. (2006). David Cross 'DVD Series' (x3).
[Design]Authored by: Bradford, M.

Thesis

Bradford, MJ. (2015). BeWeDō®: co-creating possibilities with movement. (Doctoral Thesis, Massey Business School, Department of Management, Massey University)
[Doctoral Thesis]Authored by: Bradford, M.Edited by: Leberman, S.
Brown, AE. (2011). The Endless Book — exploring the online, offline.. (Master's Thesis, Massey University)
[Masters Thesis]Authored by: Brown, A.Edited by: Bradford, M.

Conference

Bradford, MJ. (2016, September). BeWeDō®: Co-creating possibilities with movement. Presented at 2016 Art of Management and Organization conference. Bled, Slovenia.
[Conference Oral Presentation]Authored by: Bradford, M.
Bradford, MJ., Leberman, ., Preston, ., & Schleser, . (2014, October). BeWeDō: A new way of ‘co-creating possibilities’ to guide leadership development. Presented at International Leadership Association's 16th Annual Global Conference 2014. San Diego, United States of America.
[Conference Oral Presentation]Authored by: Bradford, M., Leberman, S.
Bradford, MJ., Leberman, S., Preston, JI., & Schleser, M. (2014). BeWeDō: A new way of ‘co-creating possibilities’ to guide leadership development. https://convention2.allacademic.com/one/ila/ila14/index.php?click_key=1&obf_var=7503341&PHPSESSID=qginbgrganapt9ifccmr0roe83. (pp. 1 - 14). http://www.ila-net.org/: International Leadership Association's 16th Annual Global Conference 2014
[Conference Paper in Published Proceedings]Authored by: Bradford, M., Leberman, S.
Bradford, M. (2011, February). Aikido and co-creation. Presented at Fifth International Conference on Design Principles and Practices. Rome, Italy.
[Conference Oral Presentation]Authored by: Bradford, M.
Bradford, M. (2011). Aikido and co-creation. In Fifth International Conference on Design Principles and Practices(pp. 1 - 1). : Common Ground Publishing
[Conference Abstract]Authored by: Bradford, M.
Bradford, MJ. (2009, November). Aikido and design leadership. Presented at New Zealand Postgraduate Conference 2009. Victoria University, Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Bradford, M.
Bradford, MJ. (2009). Aikido and design leadership. In PGSA New Zealand Postgraduate Conference 2009(pp. 24 - 24). : Victoria University of Wellington Postgraduate Students' Association
[Conference Abstract]Authored by: Bradford, M.
Thomassen, AJ., & Bradford, MJ. (2009). Beyond the individual: the complex interplay of creativity, synthesis and rigor in design led research processes. International Association of Societies of Design Research. (pp. 1 - 4).
[Conference Paper in Published Proceedings]Authored by: Bradford, M.
Thomassen, AJ., & Bradford, MJ. (2009). Beyond the individual: the complex interplay of creativity, synthesis and rigor in design led research processes. In International Association of Societies of Design Research(pp. 267 - 267). : International Association of Societies of Design Research
[Conference Abstract]Authored by: Bradford, M.
Bradford, MJ., & Thomassen, AJ. (2009). Theory as process: "keiko" and "co-creative movement". International Association of Societies of Design Research 2009 Proceedings - Design, Rigor & Relevance. (pp. 1 - 4).
[Conference Paper in Published Proceedings]Authored by: Bradford, M.
Bradford, MJ., & Thomassen, AJ. (2009). Theory as process: "keiko" and "co-creative movement". In International Association of Societies of Design Research(pp. 266 - 266). : International Association of Societies of Design Research
[Conference Abstract]Authored by: Bradford, M.
Bradford, MJ. (2008). Takemusu aiki: Insights into optimizing ideational flow. In The Fourth Art of Management and Organization Conference(pp. 67 - 67). , The Fourth Art of Management and Organization Conference 2008 Colchester, England: University of Essex, UK
[Conference Abstract]Authored by: Bradford, M.
Bradford, MJ. (2008, September). Takemusu aiki: Insights into optimizing ideational flow.. Presented at The Fourth Art of Management and Organization Conference 2008. Alberta, Canada.
[Conference Oral Presentation]Authored by: Bradford, M.
Bradford, MJ. (2008). Takemusu aiki: Insights into optimizing ideational flow.. The Fourth Art of Management and Organization Conference. (pp. 364 - 373). : The Fourth Art of Management and Organization Conference
[Conference Paper in Published Proceedings]Authored by: Bradford, M.
Bradford, MJ. (2016). BeWeDō®: Co-creating possibilities with movement. https://artofmanagement.org/2016/12/05/2016-conference-proceedings/. (pp. 25 - 46). York, England: The Art of Management and Organisation
[Conference Paper in Published Proceedings]Authored by: Bradford, M.

Other

Bradford, MJ. (2017). PhD Thesis. BeWeDō®: co-creating possibilities with movement.
[Other]Authored by: Bradford, M.
Bradford, M. (2017). Grab the future by the wrist.
[Other]Authored by: Bradford, M.
Bradford, MJ. (2014, November). BeWeDō: A new way of co-creating leadership possibilities to guide leadership development.
[Oral Presentation]Authored by: Bradford, M.
Bradford, MJ. (2014, February). The BeWeDō framework.
[Oral Presentation]Authored by: Bradford, M.
Bradford, MJ. (2014, November). Co-creating possibilities: the movement practices of Aikidō.
[Oral Presentation]Authored by: Bradford, M.
Bradford, MJ. (2008). Aikido and ideational flow. (pp. 1 - 4). New York University
[Other]Authored by: Bradford, M.

Consultancy and Languages

Consultancy

  • Aug 2012 – Aug 2012 - Open Lab
    Commissioned to consult on the rebranding of the ‘new Massey MFA’ – Massey University’s new advanced Master's degree.

Supervision and Teaching

Teaching

In 2014 I taught on the following papers:
–222.301 'Graphic Design ll'
–222.494 'Image & Identity, Design for Adapting' (also paper coordinator)
222.453 'VCD Research & Development' (also paper coordinator)

Media and Links

Other Links

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey