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Contact details +64 (04) 801 5799 ext. 63644
Responsible for lecturing and coordinating senior studio/theory courses within the School of Design and supervision within the Masters of Design (MDes) and Masters of Fine Arts (MFA). My research investigates design leadership within creative practice. From 2008-2010 he held the position of Subject Director Graphic Design. Since 2003, I have supervised 500+ students at honours degree level in the BDes.
My contribution to the College of Creative Arts includes: Chair, CoCA #ZEME research Colloquia (designed to develop and enhance the research environment through encouraging, supporting, and dissemination of academic research within the College of Creative Arts. Researchers that have contributed have come from Massey University, CoCA and include academics from the Institute of School of Design, SoFA, SVMC, as well as invited experts outside of the Institute); Chair, CoCA 'Process Innovation Group' #cocaPING; MFA and MDes supervision; founding member of Syn-Aesthetics Research Group; participant in 'BLOW' 2008 and 2010 Creative Arts Festivals; judge and award winner at the Designers Institute of New Zealand's ‘BeST Awards’; consultant for 'Open Lab' – the School of Design in-house design studio; as well as collaborating with 'Lifehack Labs' as a Design Mentor – New Zealand's first social innovation lab.
Mark is a designer exploring design leadership within creative practice through both theoretical and applied design research. His sustained inquiry into these fields is undertaken through enrolling part-time in a PhD in Design (part-time – completing in late 2015) investigating how Aikidō practice offers a compelling experience of the co-creation process vis 'relations between' the body, space & movement ... new ways of "co-creating possibilities" to guide leadership development within collective creativity. Much of his recent design work connects research interests in visual 'identity' & typography with strategic social media (Twitter), and research-led initiatives within the School of Design.
Mark Bradford’s field of research investigates design leadership within creative practice. His cross-disciplinary practice-led research explores the possibilities of co-creation, co-creative practice, and creativity embracing the body, thought and action through practicing the Art of Aikidō. His research reframes ‘how’ we think design leaders, as opposed to purely ‘what’ we think, and informs Bradford’s graphic design practice and ongoing research into design leadership, creative practice, co-creation, design process, typography, composition, brand identity, interface design, and emerging social technologies such as Twitter.
21st Century Citizenship, Design – for Commerce, Community and Culture
Field of research codes
Studies In Creative Arts And Writing (190000): Visual Arts and Crafts (190500)
Design leadership; creative practice; leadership development; cross-disciplinary, practice-led research; the art of Aikidō; co-creation; graphic design; design process; brand identity; interface design; grounded theory methodology; visual ethnography and autoethnography.
In 2014 I taught on the following papers:
–222.301 'Graphic Design ll'
–222.494 'Image & Identity, Design for Adapting' (also paper coordinator)
–222.453 'VCD Research & Development' (also paper coordinator)