Dr David Gruber

Dr David Gruber staff profile picture

Senior Lecturer in Technical and Professional Writing

School of English and Media Studies

Contact details
Telephone: +64 (09) 414 0800  ext. 43325

Research Expertise

Research Interests

Rhetoric of Science, Neuro-Humanities, Science and Technology Studies, Technical Writing, Digital Literacies

Area of Expertise

Field of Research Codes
Communication and Media Studies (200100): Communication Studies (200101):
History and Philosophy of Science (incl. Non-historical Philosophy of Science) (220206): History and Philosophy of Specific Fields (220200):
Language, Communication and Culture not elsewhere classified (209999): Languages, Communication And Culture (200000): Other Language, Literature and Culture (209900):
Other Technology (109900):
Philosophy And Religious Studies (220000):
Studies In Creative Arts And Writing (190000):
Technology (100000)

Research Outputs


Gruber, DR. (2017). Three forms of neuro-realism: Explaining the persistence of the 'uncritically real' in popular neuroscience news. Written Communication. 34(2) Retrieved from http://journals.sagepub.com/doi/pdf/10.1177/0741088317699899
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). Reinventing the Brain, Revising Neurorhetorics: Phenomenological Networks Contesting Neurobiological Interpretations. Rhetoric Review. 35(3), 239-253
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). Suasive speech: A stronger affective defense of rhetoric and the politics of cognitive poetics. Language and Communication. 49, 36-44
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). The extent of engagement, the means of invention: Measuring debate about mirror neurons in the humanities and social sciences. Journal of Science Communication. 15(2)
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). Medicalization of the post-museum: Interactivity and diagnosis at the brain and cognition exhibit. Journal of Medical Humanities. 37(1), 65-80 Retrieved from http://link.springer.com/article/10.1007/s10912-015-9336-6
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2015). More Than a Mirror Metaphor: Rethinking Models of Embodied Cognition and Motor Systems. AJOB Neuroscience. 6(3), 56-59
[Book Review]Authored by: Gruber, D.
Gruber, DR. (2014). From typing to touching: A review of writing with/in natural user interfaces. Writing & Pedagogy. 6(1)
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2014). The (digital) majesty of all under heaven: Affective constitutive rhetoric at the Hong Kong museum of history’s multi-media exhibition of terracotta warriors. Rhetoric Society Quarterly. 44(2), 148-167 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2013). Mirror neurons in a group analysis “hall of mirrors”: 'Translation' as a rhetorical approach to neurodisciplinary writing. Technical Communication Quarterly. 23(3), 207-226 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Gruber, D.
Gruber, DR., & Dickerson, JA. (2012). Persuasive images in popular science: Testing judgments of scientific reasoning and credibility. Public Understanding of Science. 21(8), 938-948
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2011). Theatrical Bodies: Acting Out Comedy and Tragedy in Two Anatomical Displays. Visual Communication Quarterly. 18(2), 100-113
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2010). From the screen to me, 1984-2008: Computer television commercials and the human-computer relationship. Media History. 16(3), 341-356
[Journal article]Authored by: Gruber, D.


Gruber, D. (2017). Experiments in Rhetoric: Invention and neurorhetorical play. In Methodologies for the Rhetoric of Health and Medicine. : Routledge
[Chapter]Authored by: Gruber, D.Contributed to by: Gruber, D.
Gruber, DR. (2015). Re-presenting writing to popular audiences: Using digital infographics and timelines. In . Chik, . Costley, & . Pennington (Eds.) Creativity and Discovery in the University Writing Class. London: Equinox Publishing Ltd
[Chapter]Authored by: Gruber, D.
Gruber, DR. (2015). New materialism and a rhetoric of scientific oractice in the digital humanities. In J. Ridolfo, & W. Hart-Davidson (Eds.) Rhetoric and the Digital Humanities. (pp. 296 - 306). : University of Chicago Press
[Chapter]Authored by: Gruber, D.
Gruber, DR. (2012). The neuroscience of rhetoric and the meaning of identification. In J. Jack (Ed.) Neurorhetorics. (pp. 37 - 52). : Routledge
[Chapter]Authored by: Gruber, D.


Gruber, DR. (2014). Three poems: On the body.
[Other]Authored by: Gruber, D.

Supervision and Teaching

Courses Coordinated

  • 139.246 Text Image Design: Digital Technical Writing
  • 247.177 Written Communication for Information Sciences

Media and Links

Massey Contact CentreMon - Fri 8:30am to 5:00pm0800 MASSEY (+64 6 350 5701)TXT 5222contact@massey.ac.nzWeb chatMyMasseyStaffAlumniNewsMāori @ Massey