Dr David Gruber staff profile picture

Contact details +64 (09) 414 0800  ext. 43325

Dr David Gruber

Senior Lecturer in Technical and Professional Writing

School of English and Media Studies


Prizes and Awards

  • In 2017, I was selected as one of ten prestigious fellows to the New Zealand Centre at Peking University, established by former Prime Minister John Key and the New Zealand Ministry of Business, Innovation and Employment with the aim to “raise the profile of New Zealand” (NZ Centre website). Peking University is currently the top university in China, ranked #38 in the world according to the QS World Rankings and rising fast. I was awarded 3,000NZD to undertake a one-week visitation to the Peking University main campus. While there, I held consultation meetings with professors of communication about the state of science communication in China. I was also invited to deliver a formal lecture titled, “Neuroscience and the Media,” which was sponsored by the Bank of China and had around 50 attendees from various university departments. The talk was filmed and publicised at Peking University, and I was proud to have the opportunity to represent New Zealand. - The New Zealand Centre at Peking University, Beijing (2017)

Research Expertise

Research Interests

Rhetoric of Science, Neuro-Humanities, Science and Technology Studies, Technical Writing, Digital Literacies

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Communication Studies (200101):
History and Philosophy of Science (incl. Non-historical Philosophy of Science) (220206): History and Philosophy of Specific Fields (220200):
Language, Communication and Culture not elsewhere classified (209999): Languages, Communication And Culture (200000): Other Language, Literature and Culture (209900):
Other Technology (109900):
Philosophy And Religious Studies (220000):
Studies In Creative Arts And Writing (190000):
Technology (100000)

Research Outputs


Gruber, DR. (2017). Three Forms of Neurorealism: Explaining the Persistence of the “Uncritically Real” in Popular Neuroscience News. Written Communication. 34(2), 189-223
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). Reinventing the Brain, Revising Neurorhetorics: Phenomenological Networks Contesting Neurobiological Interpretations. Rhetoric Review. 35(3), 239-253
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). Suasive speech: A stronger affective defense of rhetoric and the politics of cognitive poetics. Language and Communication. 49, 36-44
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). The extent of engagement, the means of invention: Measuring debate about mirror neurons in the humanities and social sciences. Journal of Science Communication. 15(2)
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2016). Medicalization of the post-museum: Interactivity and diagnosis at the brain and cognition exhibit. Journal of Medical Humanities. 37(1), 65-80 Retrieved from http://link.springer.com/article/10.1007/s10912-015-9336-6
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2015). More Than a Mirror Metaphor: Rethinking Models of Embodied Cognition and Motor Systems. AJOB Neuroscience. 6(3), 56-59
[Book Review]Authored by: Gruber, D.
Gruber, DR. (2014). From typing to touching: A review of writing with/in natural user interfaces. Writing & Pedagogy. 6(1)
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2014). The (digital) majesty of all under heaven: Affective constitutive rhetoric at the Hong Kong museum of history’s multi-media exhibition of terracotta warriors. Rhetoric Society Quarterly. 44(2), 148-167 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2013). Mirror neurons in a group analysis “hall of mirrors”: 'Translation' as a rhetorical approach to neurodisciplinary writing. Technical Communication Quarterly. 23(3), 207-226 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Gruber, D.
Gruber, DR., & Dickerson, JA. (2012). Persuasive images in popular science: Testing judgments of scientific reasoning and credibility. Public Understanding of Science. 21(8), 938-948
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2011). Theatrical Bodies: Acting Out Comedy and Tragedy in Two Anatomical Displays. Visual Communication Quarterly. 18(2), 100-113
[Journal article]Authored by: Gruber, D.
Gruber, DR. (2010). From the screen to me, 1984-2008: Computer television commercials and the human-computer relationship. Media History. 16(3), 341-356
[Journal article]Authored by: Gruber, D.


Gruber, DR. (2017). A Beijing wolf in Hong Kong: Lufsig and imagining communities of political resistance to Chinese unification. In Imagining China: Rhetorics of Nationalism in an Age of Globalization. (pp. 371 - 394).
[Chapter]Authored by: Gruber, D.Contributed to by: Gruber, D.
Gruber, D. (2017). Experiments in rhetoric: Invention and neurorhetorical play. In Methodologies for the Rhetoric of Health and Medicine. (pp. 276 - 296). : Routledge
[Chapter]Authored by: Gruber, D.Contributed to by: Gruber, D.
Gruber, DR. (2015). Re-presenting writing to popular audiences: Using digital infographics and timelines. In . Chik, . Costley, & . Pennington (Eds.) Creativity and Discovery in the University Writing Class. (pp. 295 - 320). London: Equinox Publishing Ltd
[Chapter]Authored by: Gruber, D.
Gruber, DR. (2015). New materialism and a rhetoric of scientific practice in the digital humanities. In J. Ridolfo, & W. Hart-Davidson (Eds.) Rhetoric and the Digital Humanities. (pp. 296 - 306). : University of Chicago Press
[Chapter]Authored by: Gruber, D.
Gruber, DR. (2012). The neuroscience of rhetoric and the meaning of identification. In J. Jack (Ed.) Neurorhetorics. (pp. 37 - 52). : Routledge
[Chapter]Authored by: Gruber, D.


Gruber, DR. (2012). Neurorhetoric and the dynamism of the neurosciences: Mapping translations of mirror neurons across the disciplines. (Doctoral Thesis, North Carolina State University)
[Doctoral Thesis]Authored by: Gruber, D.


Gruber, DR. (2014). Three poems: On the body.
[Other]Authored by: Gruber, D.

Supervision and Teaching

Courses Coordinated

  • 139.246 Text Image Design: Digital Technical Writing
  • 247.177 Written Communication for Information Sciences

Media and Links

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