Prof Lorraine Warren staff profile picture

Contact details +64 (06) 356 9099  ext. 84924

Prof Lorraine Warren PhD, MSc, BSc, PGCE

Professor in Innovation and Entrepreneurship

School of Management

I joined Massey University at the Manawatu campus on July 1, 2014 as a Professor of Innovation and Entrepreneurship.  Prior to that, I was a member of University of Southampton’s School of Management in 2004, a research-driven ‘Russell Group’ institution, which I joined to undertake campus-wide strategic developments in entrepreneurship and innovation research and teaching. I was Director of the School’s Research Centre for Strategic Innovation, fostering cross-disciplinary research and organizing community-building seminars and innovation festivals.  I was on the Steering Group of the University's internationally recognized Web Science Doctoral Training Centre and a member of the University's Digital Economy Research Group.

Before Southampton, I carried out a similar role at Loughborough University Business School (2002-4), focusing on technology entrepreneurship, incorporating best practice from the USA (MIT, NCSU, San Diego). With others at Loughborough, I designed and delivered a 30 credit module that brought together teams of engineers, scientists, technologists and business development staff, to work on developing ‘live’ intellectual property to market. Prior to that, I worked at Humberside/Lincoln Universities, developing postgraduate international programmes in Dubai, Hong Kong and Zambia.  

I have a mature research position supported by over 60 peer-reviewed publications on entrepreneurial identity, technology transfer, small business management and the creative industries/digital media.  I have strong interests in Pakistan, developed as Lead Investigator for the UK side on British Council’s INSPIRE Strategic Partnership with IMSciences in Khyber Pakhtunkhwa, which recently held a capstone international research conference, which I co-chaired in Dubai.  I have also recently completed an INTERREG-funded project (EU) on the dynamic capabilities of Business Schools in relation to developing strategic perspectives at a time of disruptive change in Higher Education.  Earlier in my career, I spent 5 years establishing and running two small businesses, and am currently Non-Exec Director of a thriving Yorkshire company.  As well as technology-based firms, I have interests in SMEs generally, social enterprises, creative/arts-based organisations.

I have an extensive network of contacts in UK, US, Europe and Asia through UK-Science Enterprise Challenge, UK-Higher Education Innovation Fund, Southampton’s SETsquared incubator partnership, UK- Institute for Small Business and Entrepreneurship (member), British Academy of Management (member),Chartered Management Institute (Fellow), Sloane Management School (MIT, Graduate of Entrepreneurship Development Programme), North Carolina State University (HiTEC Visiting Scholar), University of San Diego (Visiting Scholar), EMN Normandie (INTERREG partner), University of Porto (Visiting Scholar), IMSciences Peshawar (long term relationship, British Council funded), TUSUR, Tomsk (Visiting Scholar, Tempus funded), Ryerson University, Toronto (Visiting Scholar). I remain closely involved today as a Visiting Scholar at Aberdeen Business School, The Robert Gordon University, Aberdeen; The Lord Ashburton International Business School at Anglia Ruskin University, Cambridge, and of course, Southampton, where I continue to contribute to PhD supervision teams.

My main research interests are entrepreneurial identity, emerging technologies and early stage concept development, especially digital.  I teach across a wide range of innovation and entrepreneurship topics, currently enjoying Scaling and Growth.  I also work to develop the local innovation ecosystem,  connecting students to  local innovation and startup networks.

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Contact details

  • Ph: +64 6 356 9099 extn 84924
    Location: 3.13, BSC
    Campus: Turitea


  • PhD - University of Wales (1983)
  • MSc - University of Bradford (1991)
  • BSc - University of Wales (1980)
  • PGCE - University of Huddersfield (1995)

Research Expertise

Research Interests

My research interests in entrepreneurship and innovation fall into three main areas: Key words: qualitative; co-creation; collaboration:

  • Processes of emergence of  new firms (ontology and causality), new business models and new value creation systems in volatile new sectors. Projects in this area are focused on start-ups in digital media and the creative industries (where open business models/innovation patterns are currently significant), the sci/tech sector (currently agri-food business focussed), and management practices in incubators. General interest in very early stage concept development and the role of participative, collaborative groups in the experimental phase.
  • Knowledge transfer and knowledge exchange concerning support mechanisms for the above (policies, processes and structures such as incubators), particularly in relation to international development in eg Pakistan, Russia, Portugal, Oman and Northern France (and now New Zealand).  Such projects include business in crafts, textiles and agriculture)
  • Studies of entrepreneurial identity and its relevance to creative destruction and strategy formulation (with specific relevance to CEO/Leadership)


21st Century Citizenship, Resource Development and Management, Design – for Commerce, Community and Culture, Future Food Systems

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307)


Offered in 3 areas:

1a. business plan creation, evaluation and presentation for high technology firms

1b.  development of technology product market linkages for strategic marketing

 2. use of social media, development of related digital skills

 3. change facilitation using soft and critical methodologies

Consultancy and Languages


  • 2010 - 2014 - Technology Strategy Board
  • 2002-present - Various high-tech start-ups
    Concept development, start-up
  • 1997-8 - West Yorkshire Police
    Organisational Change
  • 1999-2002 - KTP partnerships
    Small firm growth and development, Teaching Company Schemes


  • English
    Last used: First language
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching


I am a member of the Higher Education Academy in the and have a PGCE obtained in 1995.  Since then, I have had 18 years varied experience, undergraduate and postgraduate (MSc and MBA/PX) groups, full-time and part-time, including distance taught programmes in the UK and overseas (Hong Kong, Guernsey, Singapore, Spain, Germany, Oman, Zambia).  I have been involved with the production of text-based support materials, typically study guides and primers, for courses both at undergraduate and postgraduate level, acting as both author and editor, at Lincoln/Humberside University, 1996 - 2000.  Throughout, I have been able to draw on my detailed experience of the use of technology to support teaching (ITTI project, 1993-5), and was a member of University’s CITE centre for technology in education.  I have continued to update my teaching methods and approaches, such as, over the last year, with colleagues, I have pioneered the use of social media within blended online/offline contexts.  I am on the team producing Southampton University’s first MOOC in Web Science.


Subjects available at UG or PG/MBA/PX:

  • Introduction to Entrepreneurship
  • Introduction to Innovation
  • Digital Media and the Creative Industries
  • New Venture Creation
  • Managing Innovation,
  • Innovation, Technology and the Environment
  • Innovation and Technology Transfer
  • Creativity and Innovation
  • Philosophy of Research/Research Methods

Courses Coordinated

Completed Doctoral Supervision

Supervisor of:

  • 2017 - Jeremy Zwiegelaar - Doctor of Philosophy
    A Configuration Study based on Performance of Nascent Ventures

Media and Links

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