Dr Yulong Liu staff profile picture

Contact details +64 (09) 414 0800  ext. 43405

Dr Yulong Liu

Senior Lecturer

School of Management

Yulong holds a BMSE (Management Science and Engineering), an MMGT and a PhD (Management from Massey University). He has taught a wide range of topics e.g. International Business (IB), Innovation and New Ventures, and Operational Management of IB. His primary research interests include Global business strategies; Organizational learning and innovation; New technology adoption, global manufacturing and supply chain operations; and Cross-cultural relationship management. His work has appeared in A ranked journals with a high ISI impact factor e.g. Journal of Business Research (2018), Long Range Planning (2019) and journals of international repute including, Thunderbird International Business Review (2017), and others.


Contact details

  • Ph: +64 (09) 414 0800 Ext. 43405
    Location: Room 3.12, QA
    Campus: Albany

Research Expertise

Research Interests

  • Global business strategy and firms
  • Organizational capability, learning and innovation
  • Family business studies
  • New technology adoption, international sourcing and manufacturing
  • International supply chain integration, innovation and sustainable supply management
  • Relationship management

Research Opportunities

  • PhD Research supervision  (01/03/2019) Doctoral applications open


21st Century Citizenship

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): International Business (150308): Logistics and Supply Chain Management (150309): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Organisation and Management Theory (150310): Organisational Behaviour (150311): Small Business Management (150314)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs


Yu, Y., Liu, Y., & Tao, B. (2019). Does Attention from Headquarters Influence Subsidiary Behavior? A Social Psychological Perspective. Long Range Planning (A in ABDC; Impact factor: 3.221). (Forthcoming).
[Journal article]Authored by: Liu, Y.
Mi, L., Kang, Y., & Liu, Y. (2019). Wanted: strategic partners for young firms eager to enter foreign markets. Journal of Business Strategy.
[Journal article]Authored by: Kang, Y., Liu, Y.
Liu, Y., & Yu, Y. (2018). Institutions, firm resources and the foreign establishment mode choices of Chinese firms: The moderating role of home regional institutional development. Journal of Business Research. 93, 111-121
[Journal article]Authored by: Liu, Y.
Liu, Y., & Kang, Y. (2018). Adapt to the Wild: The Effect of Dynamic Capabilities on International Entry Mode. International Studies of Management and Organization (B ranked in ABDC). (Forthcoming).
[Journal article]Authored by: Liu, Y.
Yu, Y., & Liu, Y. (2018). Country-of-Origin and Social Resistance in Host Countries: The Case of a Chinese Firm. Thunderbird International Business Review. 60(3), 347-363
[Journal article]Authored by: Liu, Y.
Kang, Y., & Liu, Y. (2016). Natural resource-seeking intent and regulatory forces: Location choice of Chinese outward foreign direct investment in Asia. Management Research Review. 39(10), 1313-1335
[Journal article]Authored by: Kang, Y., Liu, Y.


Mi, L., Kang, Y., & Liu, Y.(2019). Strategic asset seeking and innovation performance: The role of capabilities and institutions. . Boston, Massachusetts
[Conference Paper]Authored by: Liu, Y.
Yu, Y., & Liu, Y.The Impact of Headquarters Attention on Subsidiary Behavior – A Social Psychological Perspective. . Perth, Australia
[Conference Paper]Authored by: Liu, Y.
Mi, L., Kang, Y., & Liu, Y.Strategic Intent, FDI Strategies and EMNCs' Goal Attainment: A Configuration Approach. . Minneapolis, USA
[Conference Paper]Authored by: Liu, Y.
Liu, Y.Adapt to the Wild: The Effect of Adaptive Dynamic Capabilities on International Establishment Entry Mode. . Brisbane, Australia
[Conference Paper]Authored by: Liu, Y.
Kang, Y., & Liu, Y.The role of resource-seeking intent in outward FDI decisions under institutional constraints: Evidence from China as an emerging economy. . Melbourne, Australia
[Conference Paper]Authored by: Kang, Y., Liu, Y.

Consultancy and Languages


  • English
    Last used: Regularly used
    Spoken ability: Average
    Written ability: Excellent
  • Mandarin
    Last used: Regularly used
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 1

Courses Coordinated

Current Doctoral Supervision

Co-supervisor of:

  • Herbert Sima - Doctor of Philosophy
    An analysis of antecedents of export venture performance in the B2B scenario - the case of emerging economies

Completed Doctoral Supervision

Co-supervisor of:

  • 2019 - Lili Mi - Doctor of Philosophy
    Strategic intent, FDI entry strategies, and emerging market MNEs’ subsidiary performance: The strategic fit approach

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