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Your exploration of Image and Identity will take you across both Islands to delve into how successful the brands and images of the tourism industry are at capturing the attention of people new to the country and culture. You will explore New Zealand’s adventure capital, alpine towns and glaciers, historic settlements, and the country’s geothermal playground.
Stops along your trek will involve visiting a collection of iconic New Zealand locations. You will undertake case studies examining the identity of the service-providing organisations and brands you encounter, assessing the companies’ image, and identifying how effectively they appear to communicate what they offer. Our academic staff and the in-country experts you meet will afford you an insider’s view of these organisations, the country, and its culture as you traverse New Zealand.
Christchurch, our country's second-largest city, serves as the starting point of your expedition. You will explore the byways of the South Island on your way through Nelson Lakes National Park and St Arnaud. The scenery only gets more stunning as you travel north on your way to the tourism hub of Picton.
After crossing the Cook Strait by ferry, you’ll dock in Wellington, which was dubbed the "coolest little capital in the world" by Lonely Planet. You will voyage across the length of the North Island through the historic and cultural centre of Gisborne, the unique geothermal resort town of Rotorua, and the rolling Kaimai Ranges around Matamata.
New Zealand's super city of Auckland will provide a range of experiences as the expedition continues. From Auckland, you will circle through the volcanic region of the Central Plateau, the Manawatu region's student city of Palmerston North, and return to Wellington for further exploration of the capital city before the start of your internship.
C&M National Expedition itinerary - 2017.pdf (417 KB)
Assessment of the 150 learning hours will be based on a report on a reflective journal (30%), company assessment (30%), and simulated report to the service provider (40%).
Students who successfully complete the National Expedition will be able to:
Massey University’s School of Communication, Journalism and Marketing is the first in the Asia-Pacific region to accredited by the premier international accrediting body, ACEJMC. Massey has the world’s only three-year degree to be accredited by ACEJMC in its more than 100-year history.
ACEJMC accreditation demonstrates that our programme meets exacting globally recognised standards for excellence in teaching, learning, content, and experiences.
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Last updated on Wednesday 19 July 2017