Communication and Marketing:  National Expedition

C&M National Expedition map 2018.jpg Journalism, Media Studies, Public Relations, Advertising, Marketing, and Communication majors

11 June - 23, 2018  (15 Massey credits)

Your exploration of Image and Identity will take you across both Islands to delve into how successful the brands and images of the tourism industry are at capturing the attention of people new to the country and culture. You will explore New Zealand’s adventure capital, alpine towns and glaciers, historic settlements, and the country’s geothermal playground.

Stops along your trek will involve visiting a collection of iconic New Zealand locations. You will undertake case studies examining the identity of the service-providing organisations and brands you encounter, assessing the companies’ image, and identifying how effectively they appear to communicate what they offer.  Our academic staff and the in-country experts you meet will afford you an insider’s view of these organisations, the country, and its culture as you traverse New Zealand.

Queenstown, located at the foot of The Remarkables mountan range, serves as the starting point of your study tour.  You will explore the byways of the South Island on your way through Aoraki/Mount Cook National Park.  The scenery only gets more stunning as you travel north to Christchurch, our country's second-largest city, and on to the tourism hub of Picton.

After crossing the Cook Strait by ferry, you’ll dock in Wellington, which was dubbed the "coolest little capital in the world" by Lonely Planet.  You will voyage across the length of the North Island through the historic and cultural centre of Taupo to the unique geothermal resort town of Rotorua.

From Taupo, you will circle through the rolling Manawatu region and return to Wellington for further exploration of the capital city before the start of your internship.

C&M National Expedition itinerary - 2018 draft.pdf (659 KB)

We will post the 2018 final itinerary prior to the start of the study tour.  The final itinerary is subject to change.

Lakeside selfie.jpg Academic Assessment

Assessment of the 150 learning hours will be based on a report on a reflective journal (30%), company assessment (30%), and simulated report to the service provider (40%).

C&M National Expedition Academic Guide.pdf (974 KB)

Students who successfully complete the National Expedition will be able to:

  1. Obtain insights into how successful tourism and hospitality industry providers are at engaging the attention of people new to the country and culture.
  2. Understand how theory of organisational identity gives insights into service-providing organisations.
  3. Be able to explain companies’ image in identifying their ability to communicate what they offer.

We will post the 2018 Academic Guide once it has been revised.

ACEJMC accredited programme

ACEJMC logo.jpg Massey University’s School of Communication, Journalism and Marketing is the first in the Asia-Pacific region to accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Massey has the world’s only three-year degree to be accredited by ACEJMC in its more than 100-year history.

ACEJMC accreditation demonstrates that our programme meets exacting globally recognised standards for excellence in teaching, learning, content, and experiences.

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