Communication and Marketing:  National Expedition

C&M National Expedition map 2017.jpg Journalism, Media Studies, Public Relations, Advertising, Marketing, and Communication majors

June 12 - 24, 2017  (15 Massey credits)

Your exploration of Image and Identity will take you across both Islands to delve into how successful the brands and images of the tourism industry are at capturing the attention of people new to the country and culture. You will explore New Zealand’s adventure capital, alpine towns and glaciers, historic settlements, and the country’s geothermal playground.

Stops along your trek will involve visiting a collection of iconic New Zealand locations. You will undertake case studies examining the identity of the service-providing organisations and brands you encounter, assessing the companies’ image, and identifying how effectively they appear to communicate what they offer.  Our academic staff and the in-country experts you meet will afford you an insider’s view of these organisations, the country, and its culture as you traverse New Zealand.

Christchurch, our country's second-largest city, serves as the starting point of your expedition.  You will explore the byways of the South Island on your way through Nelson Lakes National Park and St Arnaud.  The scenery only gets more stunning as you travel north on your way to the tourism hub of Picton.

After crossing the Cook Strait by ferry, you’ll dock in Wellington, which was dubbed the "coolest little capital in the world" by Lonely Planet.  You will voyage across the length of the North Island through the historic and cultural centre of Gisborne, the unique geothermal resort town of Rotorua, and the rolling Kaimai Ranges around Matamata.

New Zealand's super city of Auckland will provide a range of experiences as the expedition continues.  From Auckland, you will circle through the volcanic region of the Central Plateau, the Manawatu region's student city of Palmerston North, and return to Wellington for further exploration of the capital city before the start of your internship.

C&M National Expedition itinerary - 2017.pdf (417 KB)

Lakeside selfie.jpg Academic Assessment

Assessment of the 150 learning hours will be based on a report on a reflective journal (30%), company assessment (30%), and simulated report to the service provider (40%).

C&M National Expedition Academic Guide.pdf (974 KB)

Students who successfully complete the National Expedition will be able to:

  1. Obtain insights into how successful tourism and hospitality industry providers are at engaging the attention of people new to the country and culture.
  2. Understand how theory of organisational identity gives insights into service-providing organisations.
  3. Be able to explain companies’ image in identifying their ability to communicate what they offer.

Association for Education in Journalism and Mass Communication accredited program

ACEJMC logo.jpg Massey University’s School of Communication, Journalism and Marketing is the first in the Asia-Pacific region to accredited by the premier international accrediting body, ACEJMC. Massey has the world’s only three-year degree to be accredited by ACEJMC in its more than 100-year history. 

Our communication and media program is also listed among the world’s top 200 universities by the QS international ranking organisation.

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