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Marketing is a key element in all business activity. Whatever you do with your future, marketing is certain to enhance your career prospects. What's more, you may want to set up your own business one day, and it will be your marketing training that will make it happen.
You will find the course material up-to-date, relevant, and interesting, because the marketing staff have between them a wide range of expertise gained from their own commercial experience. Guest lecturers from industry will also 'bring marketing to life'.
In the world beyond the University, the Marketing majors prepare you for not only marketing jobs, but for senior positions in most areas of business, academia, and the public sector. That is why Massey Marketing graduates have a great reputation and are keenly sought after by employers.
Page authorised by Pro Vice-Chancellor, College of Business
Last updated on Friday 25 May 2012