Ngā Mātāpono: Our Key Values

The key values of Te Pou Aro Kōrero: The Massey University School of Communication, Journalism and Marketing.

Tatari/Critical thinking

Engaging in critical thinking (the systematic, reflective and analytical process designed to cultivate reasoned, creative and independent thought) allows us to explore existing ideas and formulate new ones for our discipline and profession.

Kōrero: Free Exchange

Arotake/Evaluative capacity

Enhancing our evaluative capacity (the ability to engage in comparative and evaluative scrutiny of information) supports us in solving contemporary problems.

Rangahau/research proficiency

Developing our research capability (the ability to conduct primary or secondary research and derive professionally relevant findings) strengthens our contributions to debates and underpins knowledge development in our professions.

Ngaiotanga: Professionalism

Whakaatu/informed presentation

Ensuring that our presentation and production of images and information are theoretically informed and maintains our reputation as professionals engaging in best practice.

Hangarau /Technical fluency

Enhancing our technical fluency (the ability to adapt to, navigate and analyse particular technological and digital platforms and tools) ensures that materials we produce and the ways we communicate are relevant and up-to-date for our professions.

Matatini: Diversity

Tuhituhi/Effective writing

Writing effectively in appropriate formats for our chosen professional career track enhances our credibility and professionalism in the eyes of our audiences and helps us meet mutual goals.


Developing a high level of numeracy (the ability to use and interpret numerical and statistical information) enables us to test the validity of our research and to report numerical information fairly and accurately.

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