International Symposium/Workshop on
“Branding in the Business-to-Business Context”

2-5 July 2017, Massey University Albany Campus, Auckland, New Zealand
Submission Deadline: 31 March, 2017

Registration closes 31 May, 2017. 20% cancellation fee applies. No cancellation refunds available after 31 May, 2017. Registration limited to 60 places.

Symposium Co-chairs
Professor Cheng Lu Wang, University of New Haven,
Associate Professor Andy Hao, University of Hartford,
Professor Shiv Ganesh, Massey University,
Associate Professor Henry Chung, Massey University,

Please submit your paper to either one of the special issue co-editor, Professor Cheng Lu Wang at or Professor Andy Hao at



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