Program

Download version:  Program Final.pdf (581 KB)

Venue: All sessions on both days MBS2.15

  

July 3

3.30pm –

6.30pm

Registration and Social Networking and light refreshments

  

July 4

9.00am –

9.50am

Opening Session

Chair: Cheng Lu Wang

 

Welcome Speech: 

Professor Ted Zorn,

Deputy Vice-Chancellor/Pro Vice-Chancellor - Massey Business School

 

Conference Co-Chair Speech: Welcome to New Zealand

Professor Henry Chung, Massey Business School

 

Guest Editor Speech: How to not publish in the special issue of IMM

Professor Cheng Lu Wang, University of New Haven

 

10.10am –

10.20am

 

Morning Tea

 

10.20am –

12.00pm

Session 1

Session Chair: Brian Brown, Discussant: Xubing Zhang

 

1. Brand Worlds: Evoking Brand Experiences in B2B

Presenter: Benjamin Österle, Baden-Wuerttemberg Cooperative State University, Germany, and University of Twente, the Netherlands (with Marc M. Kuhn and Jörg Henseler)

 

2.  The role of corporate branding in business-to-business relationships: A case study of IBM, Ogilvy & Mather and UPS

Presenter:  Sena Ozdemir, Essex Business School, (with Teck-Yong Eng and Suraksha Gupta)

 

3. Digital Enablement and its role in Internal Branding: A Case Study of HUANYI International Travel Agency

Co-Presenters: Chungqing Li, Xi`an Technological University and Nancy Guo, College of Staten Island - City University of New York (with Li Cao)

12.00pm – 1:00pm           

Lunch

 

1.00pm –

3.00pm

Session 2

Session Chair: Yong Wang, Discussant: Nancy Guo

 

4. The relational effects of online banking in business markets: A comparative study between local and foreign branded banks.

Presenter: Russel Kingshott Curtin University, Australia (with Sharma, Piyush and Henry Chung)

 

5. The Leverage Effect of a Co-brand's Perceived Brand Globalness and Localness in a B2B Brand Alliance

Presenter: Brian Brown, Virginia Commonwealth University (with Christina Sichtmann, Klaus Schoefer, and Mayoor Mohan)

 

6. The Relative Influence of Objective versus Subjective Factors on Brand Sensitivity in a B2B Services Context

Co-Presenters: Munyaradzi Nyadzayo, University of Wollongong in Dubai, and Brian Brown (with Riza Cassidy and & Mayoor Mohan)

 

7. The effect of entrepreneur orientation on branding orientation

Presenter: Yu Chang, Northwestern Polytechnic University, China (with Xinchun Wang, Dennis B. Arnett)

 

3.00pm –

3.20pm

 

 

Afternoon Tea

3.20pm –

5.30pm

Session 3

Session Chair: Henry Chung, Discussant: Cheng Lu Wang

 

8. Push and Pull strategies by component suppliers when OEMs can produce the component in house: roles of branding in supply chain

Presenter: Xubing Zhang, Hong Kong PolyU (with Chuang Zhang)

 

9. Importance of employee and client brand perceptions in an industrial services setting

Presenter: Melanie Riding, Broadspectrum, Australia (with Feng Shanfei)

 

10. Building Global Industrial Brands through Resource Advantage

Presenter: Yong J. Wang, Ohio University (with Noel Capon Cuiling Guan, and Chiquan Guo)

 

11. Value co-creation and B2B branding in Chinese context

Presenter: Siqing Peng, Beijing University, China (with Guoqun Fu)

 

5.45pm

 

 

 

AlphaShuttle transport to Dinner

Departing from Quad A - Visitors car park area

 

 

6.00pm

Dinner

Wine Box Café, Dairy Flat Highway

Albany Village

 

8.00pm

Shuttle transport to accommodation if required

(except Quest which is just 3 minutes walk from the restaurant)

 

   

July 5

9.00am

City Tour and Social Activities

Pick up Quad A bus stop Massey University Albany (Quad A visitors’ car park area)

 

The tour may include (depending on choices)

  • Mount Eden -  an Auckland style volcano - small but has a wide view of Auckland.
  • The Auckland Volcanic Field is active, but each individual volcano is monogenetic - they only erupt once.
  • Mission Bay, a popular beach area,
  • Central city and Business District
  • The War Museum domain and Winter Gardens

 

1.00pm           

Option A) drop off in City (bring your luggage)

1.30pm

Option B) return to Massey University Albany

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey