Keynote speakers

Professor Carl H. Botan

Strategic Communication and public relations
George Mason Universityand, Fairfax, VA 22030
Email:   cbotan@gmu.edu  

Carl Botan began teaching and doing research on strategic communication campaigns more than 35 years ago, after working as a practitioner in public relations, labor, and political campaigns in Michigan for about a dozen years. His current focus is on the use of strategic communication campaigns, particularly as they are employed to address public health, nation building, and homeland security/disaster response issues. In particular, he studies ways to ethically integrate strategic communication campaigns into domestic health, preparedness and educational efforts. His in-process book Strategic Communication Theory and Practice us under contract with Wiley-Blackwell and will be the first theoretic book on strategic communication applications. The follow-on Handbook of Strategic Communication is under contract with the same publisher.

Dr. Botan has won numerous awards, including designation as Australia’s 1998 Outstanding Scholar-Practitioner in Public Relations, the book of the year award in public relations scholarship and the Outstanding Research Achievement Award in public relations. He has won the National Communication Association’s Presidential Citation, has served on the National Curriculum Commissions for Public Relations in both the United States and in Australia, is a Senior Judge for the national Silver Anvil competition for public relations and strategic communication practitioners, teachers or taught strategic communication/social marketing for the National Centers for Disease Control and the Defense Information School, and has delivered more than 60 formal lectures outside the U.S., primarily in Brazil, Europe, China and Australia.

His best-known work is Public Relations Theory (with Vincent Hazleton) that was one of the first theory books in public relations when it was published in 1989. In 2006 the same two authors published a sequel, Public Relations Theory II, the book that won book of the year. Botan is co-author of three other books including Investigating Communication, one of the two leading methods texts in the field of communication (with Lawrence Frey of Colorado and Gary Kreps of George Mason), Interpreting Communication and Human Communication and the Aging Process, along with more than 50 articles and book chapters.

Professor Jim Macnamara

Faculty of Arts and Social Sciences
University of Technology Sydney, Australia
E-mail: jim.macnamara@uts.edu.au

Jim Macnamara PhD, FAMEC, FAMI, CPM, FPRIA is Professor of Public Communication and Associate Dean (Engagement and International) of the Faculty of Arts and Social Sciences at the University of Technology Sydney. Before joining UTS in 2007, Jim had a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media and communication research. He was the founder and CEO of the Asia Pacific office of global media analysis firm CARMA International for a decade, before selling the company to Media Monitors (now iSentia) in 2006. Jim is a prolific author of articles and 15 academic and professional books including The 21st Century Media (R)evolution: Emergent Communication Practices published by Peter Lang, New York in 2010 and in a 2nd edition 2014; Public Relations Theories, Practices, Critiques published by Pearson in 2012;  and Journalism and PR: Unpacking ‘Spin’, Stereotypes and Media Myths published by Peter Lang, New York in 2014.

Professor David McKie 

Management Communication Department
Waikato Management School
University of Waikato
Hamilton, New Zealand
Email: dmckie@waikato.ac.nz

David lectures in Strategic Communication and Leadership at Waikato Management School in New Zealand. David has authored/co-authored/co-edited six books - including the first-ever Handbook of Critical Public Relations (L’Etang, McKie, Snow & Xifra, 2015) PR and Nation Building: Influencing Israel (Toledano & McKie, 2013); Please Don’t Stop the Music: An Ensemble Leadership Repertoire (Murthy & McKie, 2009) and Public Relations: Ecology, Equity, and Enterprise (McKie & Munshi,  2007), which won the NCA PRIDE award – and published around 40 book chapters, and 70 refereed journal articles. He is currently co-writing, with Jordi Xifra, a book on PR history and historiography. As CEO of RAM (Results by Action Management) International Consultancy, he has also done strategic communication and leadership consultancy and run groups for individuals and organisations in Asia, Australasia, Europe, and the USA. A Scot by birth, an Australian by naturalisation, a resident of New Zealand by choice, and a citizen of the world by inclination, he tries to balance a sense of justice with a sense of humour.

Dr Zhou HE 

Associate Prof. / Associate Head
Department of Media and Communication
College of Liberal Arts and Social Sciences
City University of Hong Kong

Dr He has published three books/monographs. His research work has appeared in such journals as Journalism and Mass Communication Quarterly, International Journal of Public Opinion, Journalism Monographs, Intercultural Communication Studies, Media, Culture and Society, Communication Research, and Gazette. His research interests include: international communication, media effects, telecommunications policy, and new communication media.

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