Skip to Content
Two articles written by Marketing academics on our Albany campus were selected for inclusion in the American Marketing Association Journal Reader, a prestigious, online collection of research articles and essays “written by some of the foremost thought leaders in marketing scholarship.”
Associate Professor Valentyna Melnyk’s contribution discusses the implications of a brand’s country of origin (whether assumed or actual) with reference made to the different information-processing strategies underlying purchasing decisions.
Professor Harald van Heerde’s article provides advice, gleaned from empirical research, for managers faced with a product-harm crisis.
Link to the latest AMA journal: https://www.ama.org/publications/E-publications/Pages/default.aspx
Page authorised by Web Content Manager
Last updated on Tuesday 16 August 2016