Top ranked journal articles for Harald and Valentyna 

Two articles written by Marketing academics on our Albany campus were selected for inclusion in the American Marketing Association Journal Reader, a prestigious, online collection of research articles and essays “written by some of the foremost thought leaders in marketing scholarship.”

Associate Professor Valentyna Melnyk’s contribution discusses the implications of a brand’s country of origin (whether assumed or actual) with reference made to the different information-processing strategies underlying purchasing decisions.

Professor Harald van Heerde’s article provides advice, gleaned from empirical research, for managers faced with a product-harm crisis.

Link to the latest AMA journal:

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey