Marketing professor ranked 11th in world

Professor Harald van Heerde


Massey University’s Professor Harald van Heerde has been placed 11th equal in the world for marketing research by the American Marketing Association (AMA).

The AMA’s productivity report measures the number of articles published in the four premier academic marketing journals over the past five years.

With 10 articles published in the top four publications (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science), Professor van Heerde has moved up the global rankings by three places over the past 12 months.

He is the only researcher from Australasia to make the report’s top 50, which puts the Albany-based academic alongside professors from such prestigious universities as Yale, Harvard, Stanford and Columbia.

“I am really pleased to see our little corner of the world showcased and included in the rankings,” he says. “It’s good to be out there competing against others who work at the top schools in America.”

Originally from the Netherlands, Professor van Heerde moved to New Zealand in 2006 and joined Massey in January 2013.

“It’s nice to be able to represent Massey like this and be part of a culture where success is celebrated,” he says.

Deputy head of the College of Business, Professor Malcolm Wright, says Massey’s School of Communication, Journalism and Marketing is proud of Professor van Heerde’s achievement.

“Harald came to Massey with a big reputation for his research and has proved to be an important part of the school. His work typifies Massey’s aim of taking the best of New Zealand to the rest of the world and this recognition is very much deserved.”

Professor van Heerde has a PhD in economics and his research focuses on measuring the quantitative effect of marketing, including the impact of advertising on sales. He has also been instrumental in developing Massey's new Master of Analytics qualification, which launches in February and aims to fill the 'big data' skills shortage.

While he plans to remain productive in his research, he says quality is more important than quantity.

“It’s not just a matter of numbers though, it’s about getting the right information published that is going to impact marketing academics and marketing practitioners around the world.”

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