Caption: Some of the staff and students involved in creating the It’s My Life documentary DVD. From left producer Radha O’Meara from the School of English and Media Studies, student intern Catherine Moreau-Hammond, multimedia technician Mark Antony Steelsmith and student intern Janaya Soma. Both interns were extensively involved with the filming, interviewing and editing of the documentary.


Smokefree documentary DVD launched

More than a year's planning has come to fruition with the launch of the first for-youth-by youth smokefree documentary in New Zealand.

 The documentary, featuring input by staff and students from Massey University’s Schools of English and Media Studies and Communication, Journalism and Marketing tells the story of the It’s My Life campaign. It aims to encourage young people to devise strategies to persuade the New Zealand public to go smokefree by 2025.

 Some of those initiatives, including poster campaigns, awareness videos and smartphone apps, are showcased in the documentary that was officially launched at Massey’s Wellington campus.

 It also celebrates the smokefree summits held on each of Massey’s three campuses in March where prizes, funded by the Ministry of Health and the Massey Business School, were awarded for the best initiatives. Guest speakers from a Liverpool-based smokefree advocacy group in the UK also shared insights into how young people can take the lead with issues that affect them.

 Project leader Associate Professor Elspeth Tilley says while academic staff initiated the campaign, its direction was entirely in the hands of young people. Design students from the College of Creative Arts created its fresh look and feel, filming for the DVD was completed by media studies students and communication students promoted the work.

 “The documentary was made to exhibit the work of these young people, all working towards a healthier New Zealand, and to show other young people what is possible.”

 The DVD is available as a resource for New Zealand schools and libraries on request by emailing

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