CJM Auckland Research Seminars

Upcoming Seminars

23 August - When do journalists report negative news about a brand? A Study of Corporate Social Irresponsibility Events across Six Countries

Based on a unique dataset of more than 1,000 crisis events,  Samuel Stäbler, a visiting PhD student from Germany, analyses how brand, crisis events and media-specific variables drive the selection process of newspaper outlets.

Presenter: Samuel Stäbler

Time: 12pm – 1pm

Venue: QB7

27 September 2017  - The Perversion of Publishing

Following the uncovering of inappropriate research practice, the academic field has experienced a shake-up. Dr Craig Fowler will discuss the challenges research has faced as part of this conversation.

Presenter: Dr Craig Fowler 

Time: 12pm – 1pm 

Venue: QB8

  

11 October 2017 – Analysis of Survey Data Using Structural Equation Modelling

A big proportion of academic research is still done via surveys. In this talk, Dr Hauke Wetzel will present a comprehensive analysis of survey data using structural equation modelling.

Presenter: Dr Hauke Wetzel

Time: 12pm – 1pm 

Venue: QB8

 

 

Previous Seminars

9 August 2017  - New Ways of Establishing Causality In Observational Data

Presenter: Dr Harald van Heerde

Time: 12pm – 1pm

Venue: QB8

While causality is a hallmark of experimental research, it is much harder to establish causal effects in organisational data and surveys. Join us for a one-hour talk as Prof van Heerde discusses new(ish) ways of establishing causal effects in observational data. For more information visit:http://www.massey.ac.nz/?a91d958559.

 

26th July 2017- Dr Rouxelle de Villiers - Massey: Applying Design Thinking To Achieve Marketplace & Marketspace Preference – Service Experience Innovation Procedures

12 noon - 1pm, QB8

IT and globalization makes competing harder– both online and in the bricks-and-mortar market place. Therefore marketers have to continually improve the service experience of prospects and customers. This workshop will assist participants to develop some insight into, and practical experience of the Design Thinking (DT) procedures used by innovators and entrepreneurs world-wide. We will follow a step-by-step process to ensure that participants understand and can apply the DT tools, involving 11 steps. Participants be actively engaged in developing at least three of the design outputs during the 1-hour inter-active workshop, focussing on service-experience expectations of tough customers.

Archive Seminars

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