CJM Research Seminar Series, Manawatu Campus,Semester Two 2017

Venue:Communication Lab, Social Sciences Tower 1.30 (SST 1.30)
Time: 12.10 - 1pm, Wednesdays.
OR Online via MediaSite  - Details listed below each seminar

Wednesday, 9th August 2017- Dr Daniela Rosenstreich - Research Evaluation: Do journal rankings and citation metrics stack the deck against some disciplines?

12:00 PM - 1:00 PM, 

Social Science Tower, Communication Lab, SST 1.30

Manawatu Campus

Dr Rosenstreich's latest research analysed journals from Accounting, Communications, Economics, Finance, Management, and Marketing. The project highlights challenges that potentially impact on researchers in all social sciences.

This seminar is also available via Mediasite on the following link: http://webcast.massey.ac.nz/Mediasite/Play/97f80264ce204c1194b9458bd831a0b31d

CJM Research Seminar Series, Manawatu Campus,Semester Two 2016

Venue:Communication Lab, Social Sciences Tower 1.30 (SST 1.30)
Time: 12.10 - 1pm, Wednesdays.
OR Online via MediaSite  - Details listed below each seminar

27 July            

Dr Akhteruz Zaman                            

Reporting in the Risk Society - The “story” of Islamic terrorism and Q&A’s Zaky Mallah dispute in Australia

Also online: http://webcast.massey.ac.nz/Mediasite/Play/37ba165bf08848a3be5dcd2c6a3d85cc1d 

10 Aug            

Prof Malcolm Wright                         

The Thinking Consumer – Fast, intuitive thinking VS slow, deliberative thinking in relation to brand loyalty

Kahneman (2011) suggested that fast, intuitive thinking is much more prevalent than slow, deliberative thinking. For many marketers, this implies that ad campaigns should build simple memory structures that help the brand to come to mind quickly. Other marketers prefer to engage in the difficult task of getting consumers to think more, in the belief that deliberation will result in greater underlying brand loyalty. I report on scattered results that are emerging from the work of my PhD students on the effects of deliberative thinking, an area which has been hardly studied. The results are surprising, suggesting than this thinking can sometimes result in more negative evaluations, or be less advantageous for established brands than for unfamiliar brands. I discuss some new conceptual frameworks that may help cast light on this emergent phenomena.

17 Aug            

Dr Susan Fountaine                            

“Who makes the news?” – is our news media coverage becoming less gender-balanced?

Aotearoa New Zealand has a proud history of women’s equality, but global media monitoring since the mid-1990s suggests that our news media coverage is becoming less gender balanced.

This seminar will present the latest results from the GMMP5, (the Global Media Monitoring Project) the world’s longest-running and most extensive research project on gender in the news media, which show that New Zealand women are becoming less visible as news subjects and that the local news agenda remains highly masculine.

Also online: 


24 Aug            

Irene Santoso – PhD student              

Can we have your attention please? The impacts of unconscious processing of branding messages in Social Media on brand choice.

Consumer attention is evolving in the digital age - how brands think about it needs to evolve as well.

Securing consumer attention has become the focus of social media marketing—however the framework used to examine attention doesn’t include all forms, such as ‘unconscious processing’. It is suggested that it may make the brand more accessible in the consumer’s memory and improve its likelihood in brand consideration.

My research involves two experiments. The first investigates whether the amount of attention paid to a brand message influences the occurrence of unconscious processing, while the second experiment seeks to find if unconscious processing affects consumer brand choice.

Also online: http://webcast.massey.ac.nz/Mediasite/Play/6f9bc174ebbe4624bdc9cddaef64cc0a1d

14 Sep            

Murray MacRae                                

The dilemma of forecasting fast diffusing technologies with small data.

Also online: http://webcast.massey.ac.nz/Mediasite/Play/f941bcb7094448bf9e65d18a13e351461d


21 Sep            

Romaan Konopka                               

If you think more, do you want it more? The case of Fairtrade.

Also online: http://webcast.massey.ac.nz/Mediasite/Play/7a315815ee8d49a79814bb5252e739711d

28 Sep            

Steve Elers                                         

A “White New Zealand”: Political Discourse from the late 1800s to early 1900s

Also online: http://webcast.massey.ac.nz/Mediasite/Play/a09c60a3d3e24e3eb6ad281e8cedfe0b1d

5 Oct              

Alexander Schnack                             

Virtual Shopping Simulations – The Future of Market Research

Also online:http://webcast.massey.ac.nz/Mediasite/Play/af812d512dc7428ea0106b2b7f916bd81d

12 Oct            

Philip Mecredy                                   

Can alternative metrics provide new insights from Net-Promoter data?

Also online: http://webcast.massey.ac.nz/Mediasite/Play/7cc4e118c984402fbc8f58c45cb2695b1d

19 Oct            

Arezoo Nakhaei                                  

Can dual-process memory theories be used to enhance advertising recall?

Also online: http://webcast.massey.ac.nz/Mediasite/Play/646b9ebdda0f45d196e77e634a675da51d

CJM Research Seminar Series, Manawatu Campus, Semester One 2015

Venue:Communication Lab, Social Sciences Tower 1.30 (SST 1.30)Time:12.10 - 1pm, Wednesdays.


18 March

Pam Feetham

Do citizen’s evaluations of climate engineering vary with deliberation?

Understanding how the public will react to new science and technologies is important for policy decision making.  Such reactions are often dominated by fast, intuitive responses, called Type 1 thinking, rather than slower, deliberative Type 2 thinking.

The present research explores the effects of intuitive and deliberative  thinking on the evaluation of climate engineering concepts.

25 March

Dr Angela Feekery & Ken Kilpin (Institute of Education, Secondary School Sector Literacy Advisor)

Exploring the transition space: the literacy gap between NCEA and the first-year university experience.

Our recent Teaching and Learning Research Initiative (TLRI) research has confirmed there remains a wide gap between senior secondary and initial tertiary instructional approaches and practitioner behaviour. Our presentation focuses on tertiary teachers’ concerns about the lack of independent advanced literacy skills that students are assumed to possess for tertiary studies.

Our research suggests that national credential priorities shape educator practice, teachers in one sector know little about the world of the other, and literacy-centred pedagogies are little understood by teachers in both sectors.

The presentation will cover NCEA, what to means to be academically and information literate, and offer a simple yet effective instructional approach that helps place text at the centre of your practice.

22 April

Dr Doug Ashwell

Blind-sided by ‘botulism’: The risks of a false food scare.

In 2013 New Zealand and the world’s largest dairy exporter, Fonterra, announced that some of its whey protein might have been contaminated with botulism.

Three weeks later testing revealed that no botulism was present and yet by this time great damage had already been done to the company’s reputation.

Through the company’s insistence on seeking scientific certainty, it sacrificed public confidence.

This paper examines how the perceived risky behavior of one market player can affect a whole industry sector and even a whole country’s reputation for effective food production risk management.

29 April

Assoc Prof Margie Comrie and Dr Susan Fountaine

Politics in the provinces: Local newspaper coverage of ‘Election 2014’.

New Zealand’s regional television and radio services are virtually non-existent, leaving newspapers as an especially important source of local political news.

However, corporate ownership and a rapidly changing online environment mean local newspapers tend to be under-resourced.

This seminar will compare and contrast the Manawatu Standard and Otago Daily Times’ local political coverage during Election 2014.

6 May

Dr Daniela Rosenstreich

What do employers really want from graduates?

Universities seek to produce graduates who will have the skills and knowledge needed in industry and the community, and so research into industry needs is an important input into curriculum design.

Job advertisements reveal the attributes that employers select as priorities in the first stage of recruitment, and are therefore a valuable data source. The seminar will describe an ongoing study of graduate job advertisements from the USA, Australia and New Zealand. Jobs suited to a recent graduate in marketing were selected, but the positions were also applicable to graduates in disciplines and the findings are likely to have relevance across the University.

Preliminary results will be presented during the seminar. These reaffirm the importance of personality traits and generic skills in the recruitment process, and highlight some sought after attributes that may not be front-of-mind for students or academics.

The findings raise several questions for educators, including: Whether to aim for specialist or generalist graduates? How much emphasis to place on generic skills as opposed to discipline knowledge? and What is a university’s role in nurturing ambition, confidence or enthusiasm?

27 May

Guest lecturer

CJMResearch Seminar Series, Manawatu Campus,Semester One 2014

Venue:Communication Lab, Social Sciences Tower 1.30 (SST 1.30)Time:12.10 - 1pm, Wednesdays.

Seminars are streamed via Mediasite. Check the listings for the URLs to watch seminar either live or recorded.

19 March

Roman Konopka (PhD student)

Exploring the sources of Fair Trade effects: The roles of pack salience and consumer altruism.

Fair trade certified products have an increasing presence in developedmarkets. However, some confusion surrounds their effects on consumerchoice and little is known about the utility of the fair trade logo and its influenceon gaining customer’s attention.

Ranking-based conjoint analysis for 200gm packs of coffee and a surveymeasuring consumers’ altruism were undertaken to investigate the aforementionedutility.

Results suggest that fair trade labelling leads to a greater consumer preference,and its incremental effect over other types of labelling is significant.However, this research found no relationship between altruistic attitudesof consumers and their preferences for fair trade labelling.

26 March

Dr Mark Avis

Motivation Research and Branding

The structure of the modern world is a product of marketing.Sitting atop of the world are consumers, whose individual thoughts and choices collectively drive the economy of the nations and even the world.

Every time a consumer makes a purchase, the world economy incrementally reshapes to accommodate the choice.

It is therefore no surprise that consumers have been the subject of intense study.

What is not always recognised is that key foundations of the modern understanding of consumers are built on

the foundations of the ‘motivation research’ of the 1950s.

This seminar is an exploration of why such foundations might cause concern.

Live stream URL:http://webcast.massey.ac.nz/Mediasite/Play/96ee72a73def4189a8bc3b067cda7ac71d

2 April

Assoc Prof Margie Comrie

Tweeting political news

9 April

Angela Feekery

Using action research to explore our teaching practice

30 April

Dr Doug Ashwell, Pam Feetham and Assoc Prof Margie Comrie

The changing ways New Zealanders are finding out about science.

7 May

Dr Chris Galloway

Public Relations, risk intelligence and the challenges of ‘throwing birds’.

21 May

Murray MacRae, Executive in Residence

Forecasting the decline of technology: a significant new challenge for the 21st Century.

CJMResearch Seminar Series, Manawatu Campus,Semester One 2013

Venue: Communication Lab, Social Sciences Tower 1.30 (SST 1.30)Time: 12.10 - 1pm, Wednesdays.Seminars available streaming online athttps://connect.massey.ac.nz/cjm-pn-seminar/

March 20

Pam Feetham

Public reaction to Climate Geoengineering.

Watch the recording of this seminar:https://connect.massey.ac.nz/p87zehzpzh8/

March 27

Dr Franco Vaccarino

“Caring for the carer: clergy self-care.”

People in caring occupations have a particular difficulty in maintaining a healthy work-life balance. This seminar reports on a survey of clergy around New Zealand.

It is generally understood and expected that clergy care for others; however, it is easy to forget that clergy also need care. The survey explored, amongst other things, how clergy “recharge their batteries”, and how they balance their church life and personal life. Clergy also provided self-care strategies that they have adopted in their ministry.

Watch the recording of this seminar:https://connect.massey.ac.nz/p6nmewqx3ya/

April 17

Dr Susan Fountaine

Political candidates, Facebook and the NZ 2011 Election.

Social media, such as Facebook, are now widely used in election campaigning and increasingly regarded by politicians as important communication tools. This presentation looks at how three National Party MPs and one aspiring candidate used Facebook during the last election within the context of a wider project (in collaboration with Dr Karen Ross, Liverpool University) on politicians’ use of social media.

Tentative evidence shows that male and female MPs approach Facebook in different ways.The value and limitation of a gendered analysis of political positioning will also be explored.

Watch the recording of this seminar:https://connect.massey.ac.nz/p70dt326tyu/

April 24

Dr Doug Ashwell

Where did you learn about science and technology?

Internationally, increasing numbers of people report using the Internet rather than more traditional media outletsto find information about science and technology.Little is known, however, about the trend in New Zealand.

A pilot investigation using focus groups explored where and why people sought science information.The results indicated that the Internet is a major source of science information in all age groups with the strongest use in younger age groups.

However, the results also indicate that more traditional media still play an important role in the science communication process.

Watch the recording of this seminar:https://connect.massey.ac.nz/p11xfx91ylv/

May 1

Assoc Prof Margie Comrie

“The Manawatu Standard and the contest for Palmerston North in the 2011 Election.”

In the 2011 General Election the Palmerston North seat was regarded as in serious contention.It was also the only regional electorate still held by the Labour Party and was the focus of some national interest.Locals, however, needed information in order to make their choice and the local daily newspaper was the public medium best placed to provide it.

This seminar looks at how the Manawatu Standard’s journalists and editorial team covered the electionand whether the paper lived up to the civic responsibility challenge it faced.

Watch the recording of this seminar:https://connect.massey.ac.nz/p7ns12ijded/

May 8

Dr Terry Macpherson

Ingenium: A creative problem solving tool for students.

he Australian Government Office for Learning and Teaching is collaborating on the 'Ingenium' project with a number of universities, including Massey University.

The project aims to address an identified gap in creative problem solving (CPS) frameworks through the design and development of CPS structures and an associated online system to support academics and students.

Terry Macpherson, a participant in this venture, describes the 'Ingenium' project, early findings on students' perceptions and and how it may be adopted in Massey University teaching systems.

Watch the recording of this seminar:https://connect.massey.ac.nz/p2pha27fgty/

May 15

Angela Feekery

What is information, and why should I care?

Students today are faced with an overabundance of electronic information,but many lack skills to effectively select, evaluate and use sources in academic tasks.Therefore they tend to rely on Google.

As educators, we need to be pro-active in supporting information literacy skills developmentthrough explicit, formative, reflective learning tasks.

This seminar, based on Angela’s doctoral research, will share insights on why and how to do this.

Watch the recording of this seminar:https://connect.massey.ac.nz/p4ur5von5l2/

May 22

Dr Emma Dresler-Hawke andYing Jin

“Teenagers and their sugary drinks.”

Overconsumption of sugar sweetened beverages (SSB)is now considered to be a major public concern associated with a wide variety of nutrition and health consequences.

SSBsare high in sugar and energy but containing few beneficial nutrients.It has been suggested that SSBs are associated with weight gain, diabetes,and dental decay and displace other healthy fluid intake.Of particularly concern is the rising consumption of SSB among young people.

This study examines the types, quantity and frequency of SSB consumptionof 934 secondary school students.

The results highlight thepotential negative health implications of SSB use with other health comprising behaviour.

Watch the recording of this seminar:https://connect.massey.ac.nz/p8gufcqk08g/

May 29

Dr Ravi Balasubramanian& Janet Webster

Second-hand clothes shopping: Consumer perceptions.

Recycled fashion has gained increasing acceptance in New Zealand with the proliferation in the number and variety of retail outlets for used clothing being one of the indicators.Overseas studies have investigated the reasons for the growing popularity of recycled fashion, but no study has investigated the New Zealand consumers' perspectives.

To fill this gap, an exploratory study was conducted and preliminary findings on New Zealand consumers' perspectives on recycled fashion will be presented.

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