Communication, Journalism and Marketing Seminars

Learn more about our research through our seminar series on three different campuses.

Manawatū Seminar Series

Wellington Seminar Series

Auckland Seminar Series

Upcoming Seminars:

Wednesday 11 October

Not Your “Standard” Education Policy: National Standards, the Journalistic Identity and the Citizen-Consumer

Presented by Leon Salter

This paper discusses an analysis of daily newspaper editorial coverage of the National Standards education policy between 2009 and 2012. Also drawing on recent surveys of New Zealand journalists, I argue that the policy’s rhetorical emphasis on the dissemination of transparent achievement data carved out a role for journalism that chimed closely with identifications as liberal democracy’s fourth estate. However, when applied to the monitoring of schools, this journalistic identification relies on an assumption of the citizen as consumer, who desires the journalist to pass on neutral information in the form of league tables, in order to choose between products in an educational marketplace.

Available online: http://webcast.massey.ac.nz/Mediasite/Play/a92598d6bba24f9580ca79aeb808cad71d

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