Communication, Journalism and Marketing Seminars

Learn more about our research through our seminar series on three different campuses.

Manawatū Seminar Series

Wellington Seminar Series

Albany Seminar Series

Upcoming Seminars:

October 19 2016 - Arezoo Nakhaei   -  Can dual-process memory theories be used to enhance advertising recall?Can alternative metrics provide new insights from Net-Promoter data?                            

Venue: Communication Lab, SST 1.30, Massey University, Manawatu

OR Online via MediaSite  here: http://webcast.massey.ac.nz/Mediasite/Play/646b9ebdda0f45d196e77e634a675da51d

Time: 12.10 - 1 pm 

          

October 26 2016 - Dr Loren Stangl  -  Measuring Psychic Distance

Where:  MBS1.42 

When:   26th October 2016, 12 - 1

For more information please contact j.e.kim@massey.ac.nz

International business scholars have debated for decades the essence and relevance of psychic distance as a predictor for export market selection. Also contested is the most appropriate measure for psychic distance. When psychic distance is described as ‘the perception of distance’ between the domestic and foreign market, the benefits of subjective, qualitative measures resonate. However, when described as the ‘flow on information’ between the domestic and foreign market, the merit of operationalizing psychic distance using objective, macro-level data prevails. This article explores psychic distance measures by comparing the perceptions of a panel of trade experts, who provide subjective insights on psychic distance, to an index of objective, information flow indicators. Both measures evaluate the psychic distance of 25 markets for New Zealand exporters in a single industry. Findings show similarities between the two measures at the ‘low’ end of the psychic distance spectrum but important variations at the ‘medium’ to ‘high’ levels. Although selected foreign markets are perceived as distant, market opportunities increase the flow of information and, ultimately, the flow of trade. 

          

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