Prof Valentyna Melnyk staff profile picture

Contact details +64 (09) 414 0800  ext. 43321

Prof Valentyna Melnyk

Professor of Marketing and Consumer Research

School of Communication, Journalism and Marketing


Contact details

  • Ph: 094140800, ext 43321
    Location: QB3.11, Quad B
    Campus: Albany

Research Expertise

Research Interests

Cross-cultural marketing, emotions, branding, advertising, 


Resource Development and Management

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Communications (150502): Marketing Research Methodology (150505): Marketing Theory (150506)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 1

Research Outputs


Melnyk, V., Klein, K., & Völckner, F. (2012). The double-edged sword of foreign brand names for companies from emerging countries. Journal of Marketing. 76(6), 21-37
[Journal article]Authored by: Melnyk, V.
Melnyk, V., Van Osselaer, SMJ., & Bijmolt, THA. (2009). Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers. Journal of Marketing. 73(4), 82-96
[Journal article]Authored by: Melnyk, V.


Melnyk, V., Hess, A., & Costley, C. (2013). The battle of the sexes: How gender stereotypes influences brand perception. In ., 4th International Conference on Behavioural, Cognitive and Psychological Science
[Conference Abstract]Authored by: Hess, A., Melnyk, V.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
CoSupervisor 1 0

Current Doctoral Supervision

Supervisor of:

  • David Jaud - PhD
    "What makes a good wine label? Consumers' responses to wine label design".

CoSupervisor of:

  • Fred Musika - PhD
    Integrating green consumption dimension: Consumer Styles Inventory (CSI) scale refinement and validation

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