Dr Loren Stangl staff profile picture

Contact details +64 (09) 414 0800  ext. 43311

Dr Loren Stangl PhD


School of Communication, Journalism and Marketing

Dr Loren Stangl is a Lecturer in the School of Communication, Journalism and Marketing at Massey University where she teaches Strategic Marketing Management and Market Planning.  Loren's area of interests include innovation, entrepreneurship and internationalisation. She is a strong advocate of enterprise engagement and the Assistant Director of the Social Innovation and Entrepreneurship Research Centre. Before coming to Massey,  Loren worked in industry for 14 years. She was a co-founder and International Marketing Director for an Indonesian home decor manufacturer from 1990-2003 and Assistant Director of Marketing for the largest Chinese food distributor in the US from 1986-1989. 


Contact details

  • Ph: +64 9 414-0800 ex 43311
    Location: 3.29, QB
    Campus: Albany


  • Doctor of Philosophy - Marketing - Massey University (2012)
  • Masters of Business Administration - International Marketing - Thunderbird School of Global Management (1991)
  • Bachelors of Science - International Marketing & Asian Studies - Arizona State University (1986)

Research Expertise

Research Interests

International Entrepreneurship

International Marketing

Social Innovation and Entrepreneurship



21st Century Citizenship, Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): International Business (150308): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506): Small Business Management (150314)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 2

Research Outputs


Chetty, SK., & Stangl, LM. (2010). Internationalization and innovation in a network relationship context. European Journal of Marketing. 44(11), 1725-1743
[Journal article]Authored by: Stangl, L.


de Bruin, AM., & Stangl, LM. (2013). The social innovation continuum: Towards addressing definitional ambiguity. http://www.iap-socent.be/emes-socent-conference-papers. (pp. 1 - 17). : 4th EMES International Research Conference on Social Enterprise
[Conference Paper in Published Proceedings]Authored by: de Bruin, A., Stangl, L.
de Bruin, AM., & Stangl, L. (2013). Hybrid innovation: Extending social innovation. In A. de Bruin, J. Stangl, & LM. Stangl (Eds.) Proceedings of the Massey University Social Innovation and Entrepreneurship Conference: ‘Blurring Boundaries, Transcending Barriers’. (pp. 324 - 336). Auckland, New Zealand: Massey University Social Innovation and Entrepreneurship Conference: Blurring Boundaries, Transcending Barriers
[Conference Paper in Published Proceedings]Authored by: de Bruin, A., Stangl, L., Stangl, J.Edited by: de Bruin, A., Stangl, L., Stangl, J.

Media and Links


  • 01 Apr 2014 - Online
    Does independent nature get in way of innovation?
    Callaghan Innovation article based on my PhD research

Massey Contact Centre Mon - Fri 8:30am to 5:00pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey