Dr Pam Feetham staff profile picture

Contact details +64 (06) 356 9099  ext. 83978

Dr Pam Feetham

Lecturer in Marketing

School of Communication, Journalism and Marketing

Lecturer, School of Communication, Journalism and Marketing.

Teaching: 156.334 Marketing Consultancy Project and 156233 Marketing Research

Publications:

Wright M J., Teagle D A M & Feetham P M (2014) A quantitiative response of the public response to climate engineering. Nature Climate Change, 4 (2) 106-110

Wibeck, V., Hansson, A., Anshelm, J., Shinichiro, A., Dilling, L., Feetham, P. M., . . . Sugiyama, M. (2017). How lay people unravel and familiarize themselves with climate engineering: A focus group study on sense-making across four countries.. Climatic Change, 1-14. doi:10.1007/s10584-017-2067-0

Mecredy P, Wright MJ, Feetham P. Are promoters valuable customers? An application of the net promoter scale to predict future customer spend Australasian Marketing Journal 01 Jan 2018


Feetham, P M & Gendall, P (2013). The positioning of premium private label brands. Market and Social Research, 21 (1) 28-37

My academic teaching includes Marketing Consultancy and Marketing Research.  My research broadly encompasses branding methodolgies and public engagement with both science and markets. Specifically I research public perceptions of climate change, climate solutions, indigenous brands and private label brands. I am also General Manager of Consumer Insights Ltd., a market research company that is an incubator for top students to become trained in commercial research skills.

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Professional

Contact details

  • Ph: +64 6 3505581
    Location: 2.16, Social Sciences Tower
    Campus: Turitea

Research Expertise

Research Interests

Public Perceptions of Climate Engineering

Branding - Premium Private Label Brands, Indigenous branding

Science Communication - Public Engagement with Environmental Science

Public Engagement with Politicians

Qualitative verus Quantitative Research Methods

Thematics

Resource Development and Management, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Environmental Sciences (050000): Other Environmental Sciences (059900):
Psychology And Cognitive Sciences (170000)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 0

Research Outputs

Journal

Mecredy, P., Wright, MJ., & Feetham, P. (2018). Are promoters valuable customers? An application of the net promoter scale to predict future customer spend. Australasian Marketing Journal. 26(1), 3-9
[Journal article]Authored by: Feetham, P., Mecredy, P., Wright, M.
Wibeck, V., Hansson, A., Anshelm, J., Asayama, S., Dilling, L., Feetham, PM., . . . Sugiyama, M. (2017). Making sense of climate engineering: a focus group study of lay publics in four countries. Climatic Change. 145(1-2)
[Journal article]Authored by: Feetham, P.
Wibeck, V., Hansson, A., Anshelm, J., Shinichiro, A., Dilling, L., Feetham, PM., . . . Sugiyama, M. (2017). How lay people unravel and familiarize themselves with climate engineering: A focus group study on sense-making across four countries.. Climatic Change. , 1-14
[Journal article]Authored by: Feetham, P.
Wright, MJ., Teagle, DAH., & Feetham, PM. (2014). A quantitative evaluation of the public response to climate engineering. Nature Climate Change. 4(2), 106-110 Retrieved from http://www.nature.com/nclimate/journal/v4/n2/full/nclimate2087.html
[Journal article]Authored by: Feetham, P.
Feetham, PM., & Gendall, P. (2013). The positioning of premium private label brands. Australasian Journal of Market and Social Research (Online). 21(1), 28-37 Retrieved from http://www.amsrs.com.au/documents/item/1102
[Journal article]Authored by: Feetham, P.

Thesis

Feetham, PM. (2017). Using marketing concepts to facilitate upstream public engagement with science. (Doctoral Thesis, Massey University)
[Doctoral Thesis]Authored by: Feetham, P.

Conference

Feetham, PM., Wright, MJ., Teagle, AH., & Comrie, MA. (2015, November). Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive. Presented at ANZMAC. Sydney, Australia.
[Conference Oral Presentation]Authored by: Feetham, P., Wright, M.
Mecredy, P., Feetham, PM., & Wright, MJ. (2016). Can we get more out of net-promoter data?. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) ANZMAC2015 Proceedings. (pp. 333 - 338). Sydney, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.Contributed to by: Feetham, P.
Konopka, RM., Wright, MJ., Avis, M., & Feetham, PM. (2016). Do preferences for fair trade rely on ethical argument or logos?. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) Conference Proceedings 2015 Innovation and Growth Strategies in Marketing. (pp. 690 - 696). Sydney, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Avis, M., Feetham, P., Konopka, R., Wright, M.Contributed to by: Feetham, P.
Feetham, PM., Wright, MJ., Teagle, DH., & Comrie, MA. (2016). Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) 2015 ANZMAC Conference Innovation and Growth Strategies in Marketing. (pp. 317 - 325). Sydney, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.
Ashwell, D., Comrie, M., & Feetham, PM.The changing ways New Zealanders are finding out about science. . Palmerston North, New Zealand
[Conference Paper]Authored by: Ashwell, D., Comrie, M., Feetham, P.
Konopka, R., Wright, MJ., & Feetham, P. (2013). Exploring the sources of fair trade effects: The roles of pack salience and consumer altruism. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/index.html. (pp. 1 - 7). Australia: ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.
Feetham, PM., Wright, MJ., Comrie, M., & Teagle, DH. (2013). Public perceptions of biochar to engineer the climate. Poster session presented at the meeting of ANZMAC. Auckland
[Conference Poster]Authored by: Feetham, P.
Feetham, P., Wright, M., Comrie, M., & Teagle, D. (2012, December). Public reaction to climate geoengineering: An exploratory study. Presented at Australian and New Zealand Marketing Academy [ANZMAC] Conference. Adelaide, Australia.
[Conference Oral Presentation]Authored by: Comrie, M., Feetham, P.
Feetham, P., Wright, M., Comrie, M., & Teagle, D. (2012). Public reaction to climate geoengineering: An exploratory study. In R. Lee (Ed.) Proceedings of the Australian and New Zealand Marketing Academy [ANZMAC] Conference. (pp. 1 - 7). Australia: Australian and New Zealand Marketing Academy [ANZMAC] Conference
[Conference Paper in Published Proceedings]Authored by: Comrie, M., Feetham, P.

Other

Feetham, PM. (2015, March). Do citizens' evaluations of climate engineering vary with deliberation?.
[Oral Presentation]Authored by: Feetham, P.
Feetham, P.Public reaction to climate geoengineering. In School of Communication, Journalism and Marketing Seminar/Research Series, Massey University, Palmerston North / Teleconference, New Zealand.
[Oral Presentation]Authored by: Feetham, P.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 0

Courses Coordinated

Current Doctoral Supervision

Co-supervisor of:

  • Philip Mecredy - Doctor of Philosophy
    An investigation of aged-based differences in brand preferences and purchase behaviour

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