Dr Judith Holdershaw staff profile picture

Contact details +64 (06) 356 9099  ext. 83971

Dr Judith Holdershaw

Senior Lecturer

School of Communication, Journalism and Marketing

Prior to joining Massey University, Judith worked for organisations in New Zealand, the United Kingdom and Australia, and she has travelled extensively. Judith has a PhD in Marketing and teaches in the areas of Essentials of Marketing, Strategic Marketing Management and Social Marketing. Judith’s research interests are in the areas of food marketing and food labelling; country of origin labelling; and health and social research, .

 

Professional

Contact details

  • Ph: 83971
    Location: 2.09, SST
    Campus: Turitea

Prizes and Awards

  • Co-author of joint winner of the Best Paper Award, presented at the presented at the Australian and New Zealand Marketing Academy conference, Adelaide, Australia, 2003Anthony, Hoek and Holdershaw (2003), Communication of risks and side effects in prescription medicine advertising. - (2003)
  • Awarded a Massey University Research Fund grant for project titled 'Research into factors influencing blood donors' motivation and behaviour'. - (2008)

Research Expertise

Research Interests

Food marketing; health and social research; country of origin labelling; and methodological issues in survey research.

Thematics

Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 3

Research Outputs

Journal

Neville, S., Adams, J., & Holdershaw, J. (2014). Social marketing campaigns that promote condom use among MSM: a literature review.. Nursing praxis in New Zealand inc. 30(1), 5-16
[Journal article]Authored by: Adams, J., Holdershaw, J.
Holdershaw, JL., Gendall, P., & Case, P. (2013). Country of origin labelling of fresh produce: Consumer preferences and policy implications.. Market & Social Research. 21(2), 22-31 Retrieved from http://www.amsrs.com.au/documents/item/1284
[Journal article]Authored by: Holdershaw, J.
Holdershaw, J., Gendall, P., & Wright, M. (2011). Predicting blood donation behaviour: Further application of the theory of planned behaviour. Journal of Social Marketing. 1(2), 120-132
[Journal article]Authored by: Holdershaw, J., Wright, M.
Holdershaw, JL., Gendall, PJ., & Gou, Y. (2005). The effect of odd pricing in China. Journal of Asia Pacific Marketing. 4(1), 76-84
[Journal article]Authored by: Holdershaw, J.
Holdershaw, J., Gendall, P., & Wright, M. (2003). Predicting Willingness to Donate Blood. Australasian Marketing Journal. 11(1), 87-96
[Journal article]Authored by: Holdershaw, J., Wright, M.

Thesis

Holdershaw, JL. (2006). Comparison of two approaches to predicting blood donation behaviour. (Doctoral Thesis, Massey University)
[Doctoral Thesis]Authored by: Holdershaw, J.

Conference

Schnack, A., Wright, M., & Holdershaw, JL.(2016, December). Virtual tracking of consumer behaviour: Pilot-testing of ViCoS 1.0, the future of market research. Marketing in a post-disciplinary era ANZMAC 2016. (pp. 175 - 181). Retreived from http://www.anzmac.org/
[Conference]Authored by: Holdershaw, J., Wright, M.
Holdershaw, JL.Consumer awareness of the country of origin of fresh food. . Christchurch, New Zealand
[Conference Paper]Authored by: Holdershaw, J.
Holdershaw, J., Gendall, P., & Case, P. (2011). The effect of country of origin labelling of fresh produce on consumers’ purchase decisions. In M. MacCarthy (Ed.) 2011 ANZMAC Annual Conference - Marketing in the age of consumerism: Jekyll or Hyde?. (pp. 1 - 7). : 2011 ANZMAC Annual Conference - Marketing in the age of consumerism: Jekyll or Hyde?
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Holdershaw, J., Gendall, P., & Yuanindya, I. (2011). Country of manufacture: Effect on consumers’ purchase decisions. 25th Annual Australian and New Zealand Academy of Management Conference. : Australian and New Zealand Academy of Management Conference (ANZAM)
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Brennan, M., Holdershaw, J., & Macpherson, T. (2010). The effect of a chocolate incentive on sample composition and item non-response in a mail survey. In DP. Ballantine, & DJ. Finsterwalder (Eds.) Australian and New Zealand Marketing Academy Conference - Doing more with less. (pp. 1 - 9).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Macpherson, T.
Holdershaw, JL., & Gendall, PJ. (2008). Understanding and predicting human behaviour. Proceedings of the Australian and New Zealand Communication Association Annual Conference. (pp. 1 - 15).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Holdershaw, JL., Gendall, PJ., & Wright, MJ. (2007). Factors influencing blood donation behaviour. In M. Thyne, KR. Deans, & J. Gnoth (Eds.) Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2007). (pp. 3564 - 3570).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
Holdershaw, JL., Gendall, PJ., & Wright, M. (2007). A test of the intention-behaviour relationship. In M. Thyne, KR. Deans, & J. Gnoth (Eds.) Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC 2007). (pp. 711 - 718).
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Holdershaw, JL., Gendall, PJ., & Wright, MJ. (2006). An application of Labaw's approach to questionnaire design. In Y. Ali, & M. van Dessel (Eds.) Australian and New Zealand Marketing Academy Conference: Proceedings.
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J., Wright, M.
Hoek, JA., & Holdershaw, JL.(2003). Communication of risks and side effects in prescription medicine advertising.
[Conference Paper]Authored by: Holdershaw, J.
Anthony, J., Hoek, JA., & Holdershaw, JL. (2003). Communication of risks and side effects in prescription medicine advertising. In RK. Ed (Ed.) Australian and New Zealand Marketing Academy Conference. (pp. 83 - 89). Adelaide, SA
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Anthony, J., Hoek, JA., & Holdershaw, JL. (2003, May). Brand advertising of prescription medicines: A comparison of communication formats. Presented at 32nd EMAC Conference. University of Strathclyde, Glasgow, UK.
[Conference Oral Presentation]Authored by: Holdershaw, J.
Hoek, JA., Gendall, PJ., & Holdershaw, JL. (2002). Promotion of prescription medicines: A critical review and research agenda. In RN. Shaw, S. Adam, & HM. Eds (Eds.) Proceedings of the Australian and New Zealand Marketing Academy Conference. (pp. 2221 - 2227). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Holdershaw, JL., & Gendall, PJ. (2002). The conceptualisation and measurement of "knowledge". In RN. Shaw, S. Adam, & HM. Eds (Eds.) Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 2891 - 2896). Geelong, VIC
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.
Holdershaw, JL., Gendall, PJ., & Wright, M. (2001). A comparison of two approaches to predicting willingness to donate blood. Australian and New Zealand Marketing Conference 2001: Conference proceedings. Auckland, NZ
[Conference Paper in Published Proceedings]Authored by: Holdershaw, J.

Other

Holdershaw, J. (2012, March). Country of origin as a source of competitive advantage. In School of Communication, Journalism and Marketing Seminar/Discussion Series, Massey University, Palmerston North.
[Oral Presentation]Authored by: Holdershaw, J.
Holdershaw, JL. (2011, May). The effect of country of origin labelling (COOL) of fresh produce on consumers’ purchase decisions. In Massey University.
[Oral Presentation]Authored by: Holdershaw, J.
Holdershaw, JL. (2009). Conceptualisation and measurement of knowledge. Presented at Massey University, Palmerston North.
[Oral Presentation]Authored by: Holdershaw, J.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
CoSupervisor 1 0

Current Doctoral Supervision

CoSupervisor of:

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