Dr Emma Dresler staff profile picture

Contact details +64 (06) 356 9099  ext. 83966

Dr Emma Dresler

Senior Lecturer

School of Communication, Journalism and Marketing

The three dominant themes in my research are consumer psychology, research methodology and health promotion. I combine several innovative methodologies and apply these approaches to studying the social influences on the behaviours of young consumers. I have applied them in the investigation of the issues surrounding consumer learning, health and food consumption patterns, especially in the school environment. In aggregate, my research projects seek to engage in theory development, assessment and recommendations to promote long-term behavioural change that may be inconsistent with people's core belief system.

 

Professional

Contact details

  • Ph: 64 6 350 5799 ext 83966
    Location: 2.22, SST
    Campus: Turitea

Prizes and Awards

  • In 2017, awarded a Massey University Research Fund for the research project on “Food Rescue: A New Zealand Example". - Massey University (2017)
  • In 2012, awarded a Massey University Research Fund for the research project on “Exploring young women’s binge drinking" From: Massey University - Massey University (2017)

Research Expertise

Research Interests

Consumer Behaviour

 

 

Thematics

Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Research Methodology (150505)

Keywords

Consumer Behaviour

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 4

Completed Projects

Project Title: Exploring young women's binge drinking patterns

Date Range: 2010 - 2012

Funding Body: Massey University

Project Team:

Project Title: Perception of risk in consumption

Date Range: 2009 - 2011

Funding Body: Massey University

Project Team:

Research Outputs

Journal

Dresler, EK., & Kiroff, M. (2017). Consuming English: An Eikaiwa Experience of Cultural ‘Otherness’. New Zealand Journal of Asian Studies.
[Journal article]Authored by: Dresler, E.
Dresler, EK., Whitehead, D., & Mather, A. (2017). The experiences of New Zealand-based children in consuming fruits and vegetables. Health Education. 117(3), 297-309
[Journal article]Authored by: Dresler, E.
Zhou, G., Vaccarino, FA., & Dresler, EK. (2014). The perception of friendship formation. A comparative study of tertiary students in New Zealand and China. The International Journal of Learner Diversity and Identities. ,. 20(4), 29-41 Retrieved from http://www.cgpublisher.com/
[Journal article]Authored by: Dresler, E.
Dresler-Hawke, E., Whitehead, D., & Parker, L. (2012). Children's selection of fruit and vegetables in a 'dream versus healthy' lunch-box survey. Health Education Journal. 71(6), 736-745
[Journal article]Authored by: Dresler, E.

Book

Dresler, EK., & Whitehead, D. (2016). A research project journey: From conception to completion. In Z. Schedeider, D. Whitehead, G. Lo-Biondo-Wood, & J. Haber (Eds.) Nursing and Midwifery Research Methods and Appraisal for Evidence-Based Practice. (pp. 382 - 392). : Elsevier
[Chapter]Authored by: Dresler, E.

Conference

Dickson, A., & Dresler, EK. (2017). (Re)Minding the Unconscious: Mindfulness and leadershiT.. , Doing business with the unconscious conference
[Conference Abstract]Authored by: Dickson, A., Dresler, E.
Dresler, EK., & Anderson, M.Community support practices in young people’s drinking spaces.. . Melbourne
[Conference Paper]Authored by: Dresler, E.
Dresler, EK., & Dickson, A. (2017). (Re)minding the unconscious: Mindfulness and the leadershit industry. , Doing Business with the Unconscious
[Conference Abstract]Authored by: Dickson, A., Dresler, E.
Dresler, EK., & Dickson, A. (2017). Minding the Unconscious: Mindfulness, Social Dukkha and Leadership. , Doing Business with the Unconscious
[Conference Abstract]Authored by: Dickson, A., Dresler, E.
Dresler, EK., Anderson, M., & Konopka, R. (2015). The role of ‘drunk support’ in enabling the perpetuation of young women’s alcohol. ANZMAC Innovation and Growth Strategies in Marketing conference proceedings. (pp. 712 - 718). : ANZMAC Australian & Naw Zealand Marketing Academy
[Conference Paper in Published Proceedings]Authored by: Dresler, E.
Dresler, EK., Parker, L., & Anderson, M. (2015). Reflecting on young women's carnivalesque ritual alcohol consumption. Poster session presented at the meeting of Association for Consumer Research
[Conference Poster]Authored by: Dresler, E.
Dresler, EK., & Anderson, M.(2015, June 19). Controlled 'Letting Go': Young Women's Alcohol Preloading Behaviour. , Association for Consumer Research
[Conference Abstract]Authored by: Dresler, E.
Dresler, EK., & Matter, A. (2013). Fruit and Vegetables consumption among primary children in New Zealand. , Joint Annual Scientific meeting of the Nutrition Society of New Zealand and the Nutrition Society of Australia
[Conference Abstract]Authored by: Dresler, E.
Weaver, K., Dresler-Hawke, EK., & Murphy, A.Soft Drinking: RTD's and Youth Culture. : ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Dresler, E., Murphy, A.
Dresler-Hawke, EK., Parker, L., Vera, S., & Konopka, R. (2013). RTDs as youth drinks. Poster session presented at the meeting of ANZMAC 2013. Auckland, New Zealand
[Conference Poster]Authored by: Dresler, E.
Dresler-Hawke, EK., Parker, L., Taua'i, L., & Konopka, R. (2013). Alcohol access and approval within the family unit. Poster session presented at the meeting of ANZMAC 2013. Auckland, New Zealand
[Conference Poster]Authored by: Dresler, E.
Dresler-Hawke, EK.(2013, May 22). Teenagers and their sugary drinks. , Massey University
[Conference Abstract]Authored by: Dresler, E.
Dresler-Hawke, E., Parker, L., Jin, Y., Vera, S., & Fitzpatrick, N. (2013). Consumption of sugar sweetened beverages among New Zealand secondary school students. Poster session presented at the meeting of National Nutrition and Physical Activity Conference: It starts with us Ma Matau e Timata. Rotorua, New Zealand
[Conference Poster]Authored by: Dresler, E., Jin, Y.

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