Prof Valentyna Melnyk staff profile picture

Contact details +64 (09) 414 0800  ext. 43321

Prof Valentyna Melnyk

Professor of Marketing and Consumer Research

School of Communication, Journalism and Marketing


Contact details

  • Ph: 094140800, ext 43321
    Location: QB3.11, Quad B
    Campus: Albany

Research Expertise

Research Interests

Cross-cultural marketing, emotions, branding, advertising, 


Resource Development and Management

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000): Marketing (150500): Marketing Communications (150502): Marketing Research Methodology (150505): Marketing Theory (150506)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 1

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
CoSupervisor 1 0

Current Doctoral Supervision

Supervisor of:

  • David Jaud - PhD
    "What makes a good wine label? Consumers' responses to wine label design".

CoSupervisor of:

  • Fred Musika - PhD
    Integrating green consumption dimension: Consumer Styles Inventory (CSI) scale refinement and validation

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