Dr Sarah Dodds staff profile picture

Contact details +64 (09) 414 0800  ext. 49071

Dr Sarah Dodds PhD (Marketing), MA, BSc (Psychology)

Lecturer

School of Communication, Journalism and Marketing

Dr Sarah Dodds has over 15 years experience teaching marketing at the tertiary level, has owned and operated her own health business, and had the privilege of starting her marketing career with NZ tourism. Her area of expertise is Consumer Behaviour and Services Marketing with a health care focus. Underlying her work is the philosophy that marketing can be used to contribute positively to society and specifically to people's well-being.

Professional

Contact details

  • Ph: Ext 49071
    Location: QA 3.67
    Campus: Albany

Qualifications

  • PhD - Massey University (2016)
  • Masters - Victoria University (1992)
  • Bachelor of Science - Otago University (1986)

Prizes and Awards

  • Finalist in Massey University's 3 Minute Thesis Competition: Complementary and Alternative Medicine: How do you value the experience? - Massey University (2013)
  • Dean of Graduate Research School's ' List of Exceptional Theses' - Massey University (2016)

Research Expertise

Research Interests

Health care services

Consumer value and value co-creation

Experiential consumption

Complementary and Alternative Medicine (CAM)

Consumer health and well-being

Thematics

21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000):
Complementary and Alternative Medicine (110400):
Marketing (150500):
Medical And Health Sciences (110000): Public Health and Health Services (111700)

Keywords

Consumer Behaviour - consumer value, consumer value co-creation, experiential consumption

Services Marketing - health care services

Complementary and Alternative Medicine (CAM)

Visual Methods

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 0

Research Outputs

Journal

Dodds, S., Bulmer, S., & Murphy, A. (2014). Consumer value in complementary and alternative medicine (CAM) health care services. Australasian Marketing Journal. 22(3), 218-229
[Journal article]Authored by: Bulmer, S., Dodds, S., Murphy, A.

Thesis

Dodds, SL. (2016). Consumer value and value co-creation in complementary and alternative medicine (CAM) healthcare services. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Dodds, S.Edited by: Bulmer, S., Murphy, A.

Conference

Dodds, SL., Bulmer, SL., & Murphy, AJ. (2016). Visual methods: Enhancing understanding of consumers’ experiences of healthcare services. In D. Fortin, & LK. Ozanne (Eds.) Marketing in a Post-Disciplinary Era. (pp. 760 - 760). Christchurch, New Zealand: Australian and New Zealand Marketing Academy Conference (ANZMAC)
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S., Murphy, A.
Dodds, SL.(2014, November). Consumer value and value co-creation in complementary and alternative medicine (CAM) health care services. .
[Conference]Authored by: Dodds, S.
Dodds, SL.(2013, November). Consumer value and value creation in complementary and alternative medicine (CAM) healthcare: An exploratory study of the CAM consumer’s experience. . Retreived from http://www.anzmac.org/
[Conference]Authored by: Dodds, S.
Dodds, SL.(2012, October). Consumer value and value creation in complementary and alternative medicine (CAM): An exploratory study of CAM consumers’ ‘lived’ experience. .
[Conference]Authored by: Dodds, S.

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