Dr Sarah Dodds staff profile picture

Contact details +64 (09) 414 0800  ext. 49071

Dr Sarah Dodds PhD (Marketing), MA, BSc (Psychology)


School of Communication, Journalism and Marketing

Dr Sarah Dodds has over 15 years experience teaching marketing at the tertiary level, has owned and operated her own health business, and had the privilege of starting her marketing career with NZ tourism. Her area of expertise is Consumer Behaviour and Services Marketing with a health care focus. Underlying her work is the philosophy that marketing can be used to contribute positively to society and specifically to people's well-being.


Contact details

  • Ph: Ext 49071
    Location: QA 3.67
    Campus: Albany


  • PhD - Massey University (2016)
  • Masters - Victoria University (1992)
  • Bachelor of Science - Otago University (1986)

Research Expertise

Research Interests

Health care services

Consumer value and value co-creation

Experiential consumption

Complementary and Alternative Medicine (CAM)

Consumer health and well-being


21st Century Citizenship, Health and Well-being

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000):
Complementary and Alternative Medicine (110400):
Marketing (150500):
Medical And Health Sciences (110000): Public Health and Health Services (111700)


Consumer Behaviour - consumer value, consumer value co-creation, experiential consumption

Services Marketing - health care services

Complementary and Alternative Medicine (CAM)

Visual Methods

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 0

Research Outputs


Dodds, SL., Bulmer, SL., & Murphy, AJ. (2017). Consumer Value Co-creation in Frontline Healthcare Services. NA - Advances in Consumer Research Volume 45 (2017). : Association for Consumer Research
[Conference Paper in Published Proceedings]Authored by: Bulmer, S., Dodds, S.

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