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Contact details +64 (09) 414 0800  ext. 43323

Prof Jonathan Elms

Professor - Sir Stephen Tindall Chair in Retail Management

School of Communication, Journalism and Marketing

Jonathan Elms is the Sir Stephen Tindall Chair Professor in Retail Management. Jonathan leads Massey University’s Bachelor of Retail and Business Management, NZ’s only retail degree. He is also the Director of the Centre for Advanced Retail Studies (CARS), NZ's 'centre of excellence' for retail research, education and scholarship.

Jonathan joined Massey in December 2014 after spending seven years at the Institute for Retail Studies (IRS), University of Stirling. At Stirling, Jonathan directed the IRS’ undergraduate retail marketing programmes delivered on campus and in Singapore.

He holds a BSc (Hons) Marketing, MSc Management, and PhD in Marketing from Lancaster University

Research Expertise

Research Interests

Jonathan's research interests broadly encompass the interrelated themes of ‘Retail Change, Power and Competition’ and ‘Consumer Behaviour and Choice in a Retail Context’. He has published extensively in a wide range of specialist retailing, general marketing, and management, as well as wider social scientific journals.

Current research projects include a focus on: disadvantaged shoppers and consumer vulnerability, multi-channel brand equity, the role of retail design and architecture in consumers’ perceptions of store environments, retail branding, and the international divestment strategies undertaken by retailers.

Thematics

Design – for Commerce, Community and Culture, Health and Well-being, Future Food Systems

Area of Expertise

Field of research codes
Built Environment And Design (120000):
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Human Geography (160400):
Marketing (150500):
Studies In Human Society (160000)

Research Outputs

Journal

Murray, J., Elms, J., & Teller, C. (2017). Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty. Journal of Retailing and Consumer Services. 38, 147-156
[Journal article]Authored by: Elms, J.
Londono, JC., Davies, K., & Elms, J. (2017). Extending the Theory of Planned Behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product. Journal of Retailing and Consumer Services. 36, 8-20
[Journal article]Authored by: Elms, J.
Londoño, JC., Elms, J., & Davies, K. (2017). A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity”: A review and response. Journal of Retailing and Consumer Services. 37, 31-32
[Journal article]Authored by: Elms, J.
Londono, JC., Davies, K., & Elms, JR. (2017). Extending the theory of planned behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product. Journal of Retailing and Consumer Services. 36, 8-20
[Journal article]Authored by: Elms, J.
Elms, J., de Kervenoael, R., & Hallsworth, A. (2016). Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices. Journal of Retailing and Consumer Services. 32, 234-243
[Journal article]Authored by: Elms, J.
Londoño, JC., Elms, J., & Davies, K. (2016). Conceptualising and measuring consumer-based brand-retailer-channel equity. Journal of Retailing and Consumer Services. 29, 70-81
[Journal article]Authored by: Elms, J.
Murray, J., Elms, J., & Teller, C. (2015). Consumer perceptions of higher and lower-level designed store environments. International Review of Retail, Distribution and Consumer Research. 25(5), 473-489
[Journal article]Authored by: Elms, J.
de Kervenoael, R., Hallsworth, A., & Elms, JR. (2014). Household pre-purchase practices and online grocery shopping. Journal of Consumer Behaviour: An international research review. 13(5), 364-372
[Journal article]Authored by: Elms, J.
de Kervenoael, R., Elms, JR., & Hallsworth, A. (2014). Influencing online grocery innovation: Anti-choice as a trigger for activity fragmentation and multi-tasking. Futures. 62(Part B), 155-163
[Journal article]Authored by: Elms, J.
Elms, JR., & Tinson, J. (2012). Consumer vulnerability and the transformative potential of Internet shopping: An exploratory case study. Journal of Marketing Management. 28(11/12), 1352-1376
[Journal article]Authored by: Elms, J.
Teller, C., & Elms, JR. (2012). Urban place marketing and retail agglomeration customers. Journal of Marketing Management. 28(5-6), 546-567
[Journal article]Authored by: Elms, J.
Elms, JR., & Teller, C. (2010). Managing the attractiveness of evolved and created retail agglomerations. Marketing Intelligence and Planning. 28(1), 25-21
[Journal article]Authored by: Elms, J.
Elms, JR., Hallsworth, A., & de Kervenoael, R. (2010). The food superstore revolution: changing times, changing research agendas in the UK. International Review of Retail, Distribution and Consumer Research. 20(1), 135-146
[Journal article]Authored by: Elms, J.
Elms, JR., Canning, C., de Kervenoael, R., Whysall, P., & Hallsworth, A. (2010). 30 years of retail change: where (and how) do you shop. International Journal of Retail and Distribution Management. 38(11/12), 817-827
[Journal article]Authored by: Elms, J.
Elms, JR., Teller, C., Thomson, J., & Paddison, A. (2010). Place marketing and urban retail agglomerations: an examination of shoppers place attractiveness. Journal of Place Branding and Public Diplomacy. 6, 124-133
[Journal article]Authored by: Elms, J.

Report

Elms, JR., & Murphy, AJ. (2017). 2016-2017 big issues in retail report.
[Commissioned Report]Authored by: Elms, J., Murphy, A.
Elms, JR., & Murphy, AJ. (2016). 2015/2016 big issues in retail survey report.
[Commissioned Report]Authored by: Elms, J., Murphy, A.

Conference

Murray, J., Teller, C., Elms, JR., & Murphy, A. (2017). The role of momentary and longer-term retail brand experiences in the development of retail brand equity in task-orientated store environments. COBIIR Conference Proceedings. : 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation
[Conference Paper in Published Proceedings]Authored by: Elms, J.
Murray, J., Teller, C., Elms, J., & Murphy, AJ. (2017). Store Design Contributions to Retail Brand Loyalty Development. Proceedings of the 19th Conference of the European Association for Education and Research in Commercial Distribution. : European Association for Education and Research in Commercial Distribution 19th Conference
[Conference Paper in Published Proceedings]Authored by: Elms, J., Murphy, A.
Murphy, AJ., Murray, J., Teller, C., & Elms, JR.(2016, July 11). What Do Consumers Make of Store Design Variation? Evidence from Supermarkets. , Recent Advances In Retailing And Consumer Services (EIRASS)
[Conference Abstract]Authored by: Elms, J., Murphy, A.
Aldolaigan, HAH., Murphy, AJ., & Elms, JR.(2016, July 11). A Theory of Due (Re)Purchase: RFM Roles in Predicting Repeat-purchase Behaviour. , Recent Advances In Retailing And Consumer Services (EIRASS)
[Conference Abstract]Authored by: Elms, J., Murphy, A.
Elms, JR., Murray, J., & Teller, C.The role of store design-architecture in consumers' perceptions of retail brands. . Rennes, France
[Conference Paper]Authored by: Elms, J.
Elms, JR., Murray, J., & Teller, C.The specification of design-architecture in consumers' perceptions of store environments. . Limerick, Ireland
[Conference Paper]Authored by: Elms, J.
Elms, JR., Londono, JC., & Davies, K.The relevance of negative emotions on channel intention. . Barcelona, Spain
[Conference Paper]Authored by: Elms, J.
Elms, JR., & Murray, J.The specification of store environments: the role of design-architecture in the development of retail brand loyalty’. . Valenica, Spain
[Conference Paper]Authored by: Elms, J.
Elms, JR., Warnaby, G., Medway, D., & Sparks, L.A contemporary perspective on periodic markets in the UK. . Edinburgh, UK
[Conference Paper]Authored by: Elms, J.
Elms, JR., de Kervenoael, R., & Bisson, C.Online retail social cues: Investigating web designers' resistances to go beyond firms' contractual strategy. . Vienna, Austria
[Conference Paper]Authored by: Elms, J.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 2 0

Current Doctoral Supervision

Supervisor of:

  • Hussam Aldolaigan - PhD
    Improving Marketing Efficiency Through Analytics: Agrifood Retail Customer Loyalty and Location Assessment
  • Kousar Sadeghzadeh Fesaghandis - PhD
    Down the Rabbit-Hole: The Experience of Fantasy Servicescapes and Consumers’ Emotional and Behavioural Responses

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