Dr Loren Stangl staff profile picture

Contact details +64 (09) 414 0800  ext. 43311

Dr Loren Stangl PhD

Lecturer

School of Communication, Journalism and Marketing

Dr Loren Stangl is a Lecturer in the School of Communication, Journalism and Marketing at Massey University where she teaches Strategic Marketing Management and Market Planning.  Loren's area of interests include innovation, entrepreneurship and internationalisation. She is a strong advocate of enterprise engagement and the Assistant Director of the Social Innovation and Entrepreneurship Research Centre. Before coming to Massey,  Loren worked in industry for 14 years. She was a co-founder and International Marketing Director for an Indonesian home decor manufacturer from 1990-2003 and Assistant Director of Marketing for the largest Chinese food distributor in the US from 1986-1989. 

Professional

Contact details

  • Ph: +64 9 414-0800 ex 43311
    Location: 3.29, QB
    Campus: Albany

Qualifications

  • Doctor of Philosophy - Marketing - Massey University (2012)
  • Masters of Business Administration - International Marketing - Thunderbird School of Global Management (1991)
  • Bachelors of Science - International Marketing & Asian Studies - Arizona State University (1986)

Research Expertise

Research Interests

International Entrepreneurship

International Marketing

Social Innovation and Entrepreneurship

 

Thematics

21st Century Citizenship, Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Entrepreneurship (150304): Innovation and Technology Management (150307): International Business (150308): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506): Small Business Management (150314)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 2

Research Outputs

Journal

Chetty, SK., & Stangl, LM. (2010). Internationalization and innovation in a network relationship context. European Journal of Marketing. 44(11), 1725-1743
[Journal article]Authored by: Stangl, L.

Book

de Bruin, AM., & Stangl, L. (2014). Insights on scaling social enterprise. In H. Douglas, & S. Grant (Eds.) Social entrepreneurship and enterprise: Concepts in context.. (pp. 153 - 172). Prahran, Australia: Tilde Publishing and Distribution
[Chapter]Authored by: de Bruin, A., Stangl, L.
Stangl, LM., & Martin, D. (2013). Business-government dynamics in the global economy. In Strategic Management in the 21st Century. (pp. 149 - 172). : Praeger
[Chapter]Authored by: Stangl, L.
de Bruin, A., & Stangl, LM. (2011). Insights on social innovation and entrepreneurship: Toward extending theory, integrating practice. In A. de Bruin, & LM. Stangl (Eds.) Proceedings of Massey University Social Innovation and Entrepreneurship Conference: Extending theory and integrating practice. (pp. 1 - 10). New Zealand: Social Innovation and Entrepreneurship Centre, Massey University
[Chapter]Authored by: de Bruin, A., Stangl, L.Edited by: de Bruin, A., Stangl, L.
de Bruin, A., & Stangl, LM. (Eds.) (2011). Proceedings of Massey University Social Innovation and Entrepreneurship Conference: Extending theory and integrating practice. : Social Innovation and Entrepreneurship Centre, Massey University
[Edited Book]Authored by: de Bruin, A., Stangl, L.Edited by: de Bruin, A., Stangl, L.

Thesis

Stangl, LM. (2012). Network relationships in international entrepreneurship: a multilevel analysis. (Doctoral Thesis, Massey University, New Zealand)
[Doctoral Thesis]Authored by: Stangl, L.

Report

de Bruin, A., & Stangl, LM. (2013). The social innovation continuum. Auckland Council.
[Commissioned Report]Authored by: Stangl, L.

Conference

de Bruin, AM., & Stangl, LM. (2013). The social innovation continuum: Towards addressing definitional ambiguity. http://www.iap-socent.be/emes-socent-conference-papers. (pp. 1 - 17). : 4th EMES International Research Conference on Social Enterprise
[Conference Paper in Published Proceedings]Authored by: de Bruin, A., Stangl, L.
de Bruin, AM., & Stangl, LM.The social innovation continuum: Towards addressing definitional ambiguity. . Liege, Belgium
[Conference Paper]Authored by: de Bruin, A., Stangl, L.
de Bruin, AM., & Stangl, L. (2013). Hybrid innovation: Extending social innovation. In A. de Bruin, J. Stangl, & LM. Stangl (Eds.) Proceedings of the Massey University Social Innovation and Entrepreneurship Conference: ‘Blurring Boundaries, Transcending Barriers’. (pp. 324 - 336). Auckland, New Zealand: Massey University Social Innovation and Entrepreneurship Conference: Blurring Boundaries, Transcending Barriers
[Conference Paper in Published Proceedings]Authored by: de Bruin, A., Stangl, L., Stangl, J.Edited by: de Bruin, A., Stangl, L., Stangl, J.
de Bruin, AM., & Stangl, LM.(2013, July). The social innovation continuum: Towards addressing definitional ambiguity. . Retreived from http://www.emes.net/uploads/media/full-final-programme_02.pdf
[Conference]Authored by: Stangl, L.
Stangl, LM., & Ellen Rose, .Research at "the crux": Do institutional and economic environmental conditions influence a country's proportion of innovative international entrepreneurship?. Paper presented at the meeting of 2012 ICSB World Conference [electronic resource]:proceedings, 10-13 June 2012. Wellington, New Zealand
[Conference Paper]Authored by: Stangl, L.
de Bruin, AM., & Stangl, LM. (2011). Insights on social innovation and entrepreneurship: Toward extending theory, integrating practice. In AM. de Bruin, & LM. Stangl (Eds.) (pp. 1 - 11). : Massey University Social Innovation and Entrepreneurship Conference: Extending Theory, Integrating Practice
[Conference Paper in Published Proceedings]Authored by: Stangl, L.
Stangl, LM., & Rose, E.A configurational approach to understanding international entrepreneurship. . Montreal, Canada
[Conference Paper]Authored by: Stangl, L.
Stangl, LM.SME Networks for internationalization: A systematic review of evidence from the software sector. . Rio de Janeiro, Brazil
[Conference Paper]Authored by: Stangl, L.
Stangl, LM., & Rose, E. (2010, September). A configurational approach to understanding international entrepreneurship. Presented at 13th McGill International Entrepreneurship Conference. Montreal, Canada.
[Conference Oral Presentation]Authored by: Stangl, L.
Stangl, LM. (2010, June). SME Networks for internationalization: A systematic review of evidence from the software sector. Presented at Academy of International Business: International business in tough times. Rio de Janeiro, Brazil.
[Conference Oral Presentation]Authored by: Stangl, L.
Stangl, LM. (2009, August). SME Internationalization in the software sector: A literature review. Presented at 10th Vaasa Conference on International Business - Doctoral Tutorial. Vaasa, Finland.
[Conference Oral Presentation]Authored by: Stangl, L.
Stangl, LM.(2009). SME Internationalization in the Software Sector: A Literature Review. . Vaasa, Finland
[Conference Paper]Authored by: Stangl, L.
Chetty, KS., & Stangl, LM.(2008). SME internationalization, innovation and networks in the software industry. . Otago, NZ
[Conference Paper]Authored by: Stangl, L.
Chetty, KS., & Stangl, LM.(2008). Networks, innovation and internationalization in the software industry. . Milan, Italy
[Conference Paper]Authored by: Stangl, L.

Media and Links

Media

  • 01 Apr 2014 - Online
    Does independent nature get in way of innovation?
    Callaghan Innovation article based on my PhD research

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