Dr Daniela Rosenstreich staff profile picture

Contact details +64 (06) 356 9099  ext. 83979

Dr Daniela Rosenstreich BA, PGDipLibr, DipGrad, PhD

Senior Lecturer

School of Communication, Journalism and Marketing

Dr Rosenstreich has a passion for excellence in customer service and for understanding the customers' perspective and this has been reflected in both her research and teaching during her decade as an academic. Prior to becoming an academic, Dr Rosenstreich spent ten years in management and business development roles in the higher education and local government sectors.

Professional

Qualifications

  • Bachelor of Arts (Philosophy) - University of Otago (1991)
  • Post Graduate Diploma in Library & Information Studies - Victoria University of Wellington (1995)
  • Diploma for Graduates in Marketing - University of Otago (1997)
  • Doctor of Philosophy - University of Otago (2007)

Research Expertise

Research Interests

Customer service
Service quality
Marketing of professional services
Financial services
Customer satisfaction
Consumer behaviour, particularly perception, decision making and attitude formation
Not-for-profit marketing
Dissemination and marketing of academic knowledge, including journal rankings and citation analysis
Student engagement in Higher Education

Research Opportunities

  • Research into veterinary services  (01/06/2015) An international exploration of service quality in small animal veterinary clinics will begin in 2015. Inquiries from clinics, research partners, research students, and/or research assistants welcome.
  • Investigation into employer needs  (20/03/2015) An ongoing study of employer requirements for marketing graduates, with data from USA, NZ Australia. Inquiries from potential research partners, research students, and/or research assistants welcome.

Thematics

21st Century Citizenship, Resource Development and Management, Design – for Commerce, Community and Culture, Health and Well-being

Area of Expertise

Field of research codes
Agricultural And Veterinary Sciences (070000): Agricultural and Veterinary Sciences not elsewhere classified (079999):
Banking, Finance and Investment (150200): Banking, Finance and Investment not elsewhere classified (150299): Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Marketing Theory (150506):
Other Agricultural and Veterinary Sciences (079900)

Keywords

Customer service
Service quality
Marketing of professional services
Financial services
Customer satisfaction
Consumer behaviour, particularly perception, decision making and attitude formation
Not-for-profit marketing
Dissemination and marketing of academic knowledge, including journal rankings and citation analysis
Student engagement in Higher Education

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 2 1

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 1 0
CoSupervisor 1 0

Teaching

Past and present teaching and supervision experience includes:

  • Consumer behaviour
  • Services marketing
  • Capstone units
  • Social marketing
  • Integrated marketing communications
  • New product development
  • International marketing
  • Marketing strategy

As an award-winning researcher, Dr Rosenstreich enjoys helping research students to achieve excellent outcomes and welcomes inquiries from suitably qualified students seeking supervision for doctoral studies.

Current Doctoral Supervision

Supervisor of:

  • Ro-Ann Smith - PhD
    Determinants of Trust in the Consumer Decision Making Process: A Look at the Utilisation of Mental Health Services by Immigrants in New Zealand

CoSupervisor of:

  • Irene Irawaty Santoso - PhD
    The effects of low attention processing on consumer brand choice: Investigating brand messages in social media.

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