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Jae-Eun Kim is a senior lecturer in Retail Management at the School of Communication, Journalism, and Marketing. She completed a PhD at the University of Minnesota. Her research interests lie in the areas of consumer behaviours related to design and fashion retailing, consumer morality in consumption, and cross-cultural consumer behaviours. With the emphasis of these research interests, she utilizes both quantitative (mainly experiment and survey) and qualitative methods in conducting research.
Her research is published in leading academic journals for retailing and marketing disciplines, such as European Journal of Marketing, Marketing Letters, Journal of Business Ethics, Journal of Business Research, Journal of Travel Research, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, and Clothing and Textile Research Journal, and has been presented at the Association for Consumer Research, International Textile and Apparel Association, Society for Consumer Psychology, Australian New Zealand Marketing Academy Conference, and Global Marketing conferences.
She won the AUT Business Faculty Award for Emerging Researcher and was nominated for the Vice Chancellor's Academic Excellence for Research Awards in 2014. She was also the recipient of Excellence in Teaching Award from AUT Business and Law Faculty in 2013. She received consumer behavior Best Paper Award from the International Textile and Apparel Association in 2007. Prior to joining Massey Business School in 2015, she was a senior lecturer in Retailing and Marketing at Auckland University of Technology and also taught various retailing courses at the University of Minnesota.
I have a specific goal for bridging the gaps between marketing/retail-related disciplines. My research interests lie in the areas of consumer behaviour and consumer morality in consumption. In my research concerning consumer behaviours, I aim to investigate how various design and visual elements in the retail, fashion, and advertising context may affect consumers’ judgment and evaluation regarding stores, products, and brands. My research concerning consumer morality in consumption builds on my PhD research from the University of Minnesota. In my research, I apply approaches from moral psychology to consumer behaviour to investigate why consumers engage in unethical consumption (such as purchasing counterfeits) or ethical consumption (such as socially responsible purchasing).
21st Century Citizenship, Design – for Commerce, Community and Culture
Field of research codes
Built Environment And Design (120000):
Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501):
Design Practice and Management (120300):
Marketing (150500): Marketing Communications (150502): Marketing Management (incl. Strategy and Customer Relations) (150503):
Textile and Fashion Design (120306): Visual Communication Design (incl. Graphic Design) (120307)
Undergraduate level courses
Postgraduate level courses
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Last updated on Wednesday 19 July 2017