Dr Jae-Eun Kim staff profile picture

Contact details +64 (09) 414 0800  ext. 43093

Dr Jae-Eun Kim

Senior Lecturer in Retailing

School of Communication, Journalism and Marketing

Jae-Eun Kim is a senior lecturer in Retail Management at the School of Communication, Journalism, and Marketing. She completed a PhD at the University of Minnesota. Her research interests lie in the areas of consumer behaviours related to design and fashion retailing, consumer morality in consumption, and cross-cultural consumer behaviours. With the emphasis of these research interests, she utilizes both quantitative (mainly experiment and survey) and qualitative methods in conducting research. 

Her research is published in leading academic journals for retailing and marketing disciplines, such as  European Journal of Marketing, Marketing Letters, Journal of Business Ethics, Journal of Business Research, Journal of Travel Research, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, and Clothing and Textile Research Journal, and has been presented at the Association for Consumer Research, International Textile and Apparel Association, Society for Consumer Psychology, Australian New Zealand Marketing Academy Conference, and Global Marketing conferences.

She won the AUT Business Faculty Award for Emerging Researcher and was nominated for the Vice Chancellor's Academic Excellence for Research Awards in 2014. She was also the recipient of Excellence in Teaching Award from AUT Business and Law Faculty in 2013. She received consumer behavior Best Paper Award from the International Textile and Apparel Association in 2007. Prior to joining Massey Business School in 2015, she was a senior lecturer in Retailing and Marketing at Auckland University of Technology and also taught various retailing courses at the University of Minnesota.

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Professional

Contact details

  • Location: QB3.29A, Quadrangle Building A
    Campus: Albany

Qualifications

  • PhD in Retail Merchandising (Minor in Psychology) - University of Minnesota (2009)
  • MBA in Marketing - Korea University (2000)
  • BA in Psychology - Ewha Woman's University (1998)

Research Expertise

Research Interests

I have a specific goal for bridging the gaps between marketing/retail-related disciplines. My research interests lie in the areas of consumer behaviour and consumer morality in consumption. In my research concerning consumer behaviours, I aim to investigate how various design and visual elements in the retail, fashion, and advertising context may affect consumers’ judgment and evaluation regarding stores, products, and brands. My research concerning consumer morality in consumption builds on my PhD research from the University of Minnesota. In my research, I apply approaches from moral psychology to consumer behaviour to investigate why consumers engage in unethical consumption (such as purchasing counterfeits) or ethical consumption (such as socially responsible purchasing).

Thematics

21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Built Environment And Design (120000):
Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501):
Design Practice and Management (120300):
Marketing (150500): Marketing Communications (150502): Marketing Management (incl. Strategy and Customer Relations) (150503):
Textile and Fashion Design (120306): Visual Communication Design (incl. Graphic Design) (120307)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 0

Research Outputs

Journal

Kim, J., Kim, PB., & Kim, JE. (2017). Different or similar choices: The effect of decision framing on variety seeking in travel bundle packages. Journal of Travel Research. 1(17), 1-17
[Journal article]Authored by: Kim, J.
Kim, JE., Kim, K., & Kim, J. (2016). Human model effect? Online visual presentation of fashion merchandise. Advances in Consumer Research. 44, 742-742 Retrieved from http://www.acrwebsite.org/volumes/1021599/volumes/v44/NA-44
[Journal article]Authored by: Kim, J.
Kim, J., Kim, JE., & Marshall, R. (2016). Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications. European Journal of Marketing. 50(7-8), 1399-1425
[Journal article]Authored by: Kim, J.
Kim, J., Kim, PBC., Kim, JE., & Magnini, VP. (2016). Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry. Journal of Travel Research. 55(3), 340-352
[Journal article]Authored by: Kim, J.
Kim, JE., Lloyd, S., & Cervellon, MC. (2016). Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement. Journal of Business Research. 69(1), 304-313
[Journal article]Authored by: Kim, J.
Kim, J., & Kim, JE. (2014). Making customer engagement fun: Customer-salesperson interaction in luxury fashion retailing. Journal of Fashion Marketing and Management. 18(2), 133-144
[Journal article]Authored by: Kim, J.
Johnson, KKP., Kang, M., & Kim, JE. (2014). Reflections on Appearance Socialization During Childhood and Adolescence. Clothing and Textiles Research Journal. 32(2), 79-92
[Journal article]Authored by: Kim, J.
Kim, JE., & Johnson, KKP. (2014). Shame or pride?: The moderating role of self-construal on moral judgments concerning fashion counterfeits. European Journal of Marketing. 48(7-8), 1431-1450
[Journal article]Authored by: Kim, J.
Kim, J., Kim, JE., & Marshall, R. (2014). Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations. Journal of Business Research. 67(3), 378-385
[Journal article]Authored by: Kim, J.
Kim, JE., & Johnson, KKP. (2013). The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination. Journal of Business Ethics. 112(1), 79-90
[Journal article]Authored by: Kim, J.
Kim, JE., & Kim, JK. (2012). Skirt length theory: The impact of perceived financial status on skirt length preference. Asia-Pacific Advances in Consumer Research. 10, 23-25 Retrieved from http://www.acrwebsite.org/volumes/ap10/apacr_vol10_1011042.pdf
[Journal article]Authored by: Kim, J.
Kim, J., Kim, JE., & Johnson, KKP. (2012). The customer-salesperson relationship and sales effectiveness in luxury fashion stores: The role of self monitoring. Journal of Global Fashion Marketing. 1(4), 230-239
[Journal article]Authored by: Kim, J.
Kim, J., Kim, JE., & Park, J. (2012). Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification. Marketing Letters. 23(3), 869-881
[Journal article]Authored by: Kim, J.
Kim, JE., & Kim, J. (2012). Human factors in retail environments: A review. International Journal of Retail & Distribution Management. 40(11), 818-841
[Journal article]Authored by: Kim, J.
Kim, JE., Kim, JK., & Park, JW. (2009). Effect of resource availability on consumer decisions on counterfeit products: Role of justification. Association for Consumer Research.
[Journal article]Authored by: Kim, J.
Kim, JE., Cho, HJ., & Johnson, KKP. (2009). Influence of moral affect, judgment, and intensity on decision making concerning c, gray-market, and imitation products. Clothing and Textiles Research Journal. 27(3), 211-226
[Journal article]Authored by: Kim, J.
Kim, JE., Ju, HW., & Johnson, KKP. (2009). Sales associate's appearance: Links to consumers' emotions, store image, and purchases. Journal of Retailing and Consumer Services. 16(5), 407-413
[Journal article]Authored by: Kim, J.
Kim, JE., & Kim, JK. (2008). Effort-as-Information: The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment. Advances in Consumer Research. 35, 934-935
[Journal article]Authored by: Kim, J.

Conference

Kim, JK., Kim, JE., & Park, JW. (2017). Effects of physical cleansing on subsequent unhealthy eating. Society for Consumer Psychology. (pp. 154 - 155). : Society for Consumer Psychology
[Conference Paper in Published Proceedings]Authored by: Kim, J.
Kim, JE., Adebeshin, K., & Llyod, S. (2017, April). Exploring symbolism in fashion advertising for masstige versus luxury brand. Presented at Amecian Collegiate Retailing Association Conference. New York.
[Conference Oral Presentation]Authored by: Kim, J.
Kim, JE.The influence of window mannequins on store and merchandise image. . New York
[Conference Paper]Authored by: Kim, J.
Kim, JE., Kim, JK., & Marshall, R. (2014). The influence of cognitive resource on preference for the default option. European Marketing Academy.
[Conference Paper in Published Proceedings]Authored by: Kim, J.
Kim, JE., Kim, J., & Kim, JK. (2015). Self-incongruity and ideal congruity effects on luxury fashion brands. Global Fashion Management Conference.
[Conference Paper in Published Proceedings]Authored by: Kim, J.
Kim, JE., Kim, A., & Kim, JK. (2015). The silent influence of fashion mannequins on price and luxuriousness perception.. Global Fashion Management Conference.
[Conference Paper in Published Proceedings]Authored by: Kim, J.

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
CoSupervisor 1 0

Teaching

Undergraduate level courses

  • Retailing Management
  • Visual Merchandising and Store Design
  • Store Management
  • Retail Advertising and Promotion
  • Shopper Environment and Behaviour
  • Multichannel Retailing
  • Integrated Marketing Communication
  • Fundamentals of Advertising

Postgraduate level courses

  • Fashion Retailing and Shopper Behaviour
  • Contemporary Issues in Retailing
  • Consumer Behaviour

Current Doctoral Supervision

CoSupervisor of:

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