Dr Pam Feetham staff profile picture

Contact details +64 (06) 356 9099  ext. 83978

Dr Pam Feetham

Lecturer in Marketing

School of Communication, Journalism and Marketing

Assistant Lecturer, School of Communication, Journalism and Marketing.

Teaching: 156.334 Marketing Planning Internal and Distance Modes

Publications:

Wright M J., Teagle D A M & Feetham P M (2014) A quantitiative response of the public response to climate engineering. Nature Climate Change, 4 (2) 106-110
Feetham, P M & Gendall, P (2013). The positioning of premium private label brands. Market and Social Research, 21 (1) 28-37

I teach the 300 level marketing paper 156334 Marketing Planning, Internal and Distance Modes. Marketing Planning is an applied paper that allows students the opportunity to work with real organisations with very interactive and reflective learning.
I'm also a confirmed PhD student, a few months off completion. My thesis is focused on how the public will react to climate engineering proposals, involving interdisplinary fields of marketing and science communication. I was recently an invitied speaker a the first ever climate engineering conference in Berlin. Other research interests are brands, particularly Private Label brands, indigenous branding and brand tracking.

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Professional

Contact details

  • Ph: +64 6 3505581
    Location: 2.16, Social Sciences Tower
    Campus: Turitea

Research Expertise

Research Interests

Public Perceptions of Climate Engineering

Branding - Premium Private Label Brands, Indigenous branding

Science Communication - Public Engagement with Environmental Science

Public Engagement with Politicians

Qualitative verus Quantitative Research Methods

Thematics

Resource Development and Management, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Environmental Sciences (050000): Other Environmental Sciences (059900):
Psychology And Cognitive Sciences (170000)

Research Outputs

Journal

Feetham, PM., Wibeck, V., Hansson, A., Shinichiro, A., Dilling, L., Hauser, R., . . . Sugiyama, M. (2017). How lay people unravel and familiarize themselves with climate engineering: A focus group study on sense-making across four countries.. Climatic Change.
[Journal article]Authored by: Feetham, P.
Wright, MJ., Teagle, DAH., & Feetham, PM. (2014). A quantitative evaluation of the public response to climate engineering. Nature Climate Change. 4(2), 106-110 Retrieved from http://www.nature.com/nclimate/journal/v4/n2/full/nclimate2087.html
[Journal article]Authored by: Feetham, P.
Feetham, PM., & Gendall, P. (2013). The positioning of premium private label brands. Australasian Journal of Market and Social Research (Online). 21(1), 28-37 Retrieved from http://www.amsrs.com.au/documents/item/1102
[Journal article]Authored by: Feetham, P.

Thesis

Feetham, PM. (2017). Using marketing concepts to facilitate upstream public engagement with science. (Doctoral Thesis, Massey University)
[Doctoral Thesis]Authored by: Feetham, P.

Conference

Feetham, PM., Wright, MJ., Teagle, AH., & Comrie, MA. (2015, November). Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive. Presented at ANZMAC. Sydney, Australia.
[Conference Oral Presentation]Authored by: Feetham, P., Wright, M.
Mecredy, P., Feetham, PM., & Wright, MJ. (2016). Can we get more out of net-promoter data?. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) ANZMAC2015 Proceedings. (pp. 333 - 338). Sydney, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.Contributed to by: Feetham, P.
Konopka, RM., Wright, MJ., Avis, M., & Feetham, PM. (2016). Do preferences for fair trade rely on ethical argument or logos?. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) Conference Proceedings 2015 Innovation and Growth Strategies in Marketing. (pp. 690 - 696). Sydney, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Avis, M., Feetham, P., Wright, M.Contributed to by: Feetham, P.
Feetham, PM., Wright, MJ., Teagle, DH., & Comrie, MA. (2016). Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) 2015 ANZMAC Conference Innovation and Growth Strategies in Marketing. (pp. 317 - 325). Sydney, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.
Ashwell, D., Comrie, M., & Feetham, PM.The changing ways New Zealanders are finding out about science. . Palmerston North, New Zealand
[Conference Paper]Authored by: Ashwell, D., Comrie, M., Feetham, P.
Konopka, R., Wright, MJ., & Feetham, P. (2013). Exploring the sources of fair trade effects: The roles of pack salience and consumer altruism. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/index.html. (pp. 1 - 7). Australia: ANZMAC 2013
[Conference Paper in Published Proceedings]Authored by: Feetham, P., Wright, M.
Feetham, PM., Wright, MJ., Comrie, M., & Teagle, DH. (2013). Public perceptions of biochar to engineer the climate. Poster session presented at the meeting of ANZMAC. Auckland
[Conference Poster]Authored by: Feetham, P.
Feetham, P., Wright, M., Comrie, M., & Teagle, D. (2012, December). Public reaction to climate geoengineering: An exploratory study. Presented at Australian and New Zealand Marketing Academy [ANZMAC] Conference. Adelaide, SA, Australia.
[Conference Oral Presentation]Authored by: Comrie, M., Feetham, P.
Feetham, P., Wright, M., Comrie, M., & Teagle, D. (2012). Public reaction to climate geoengineering: An exploratory study. In R. Lee (Ed.) Proceedings of the Australian and New Zealand Marketing Academy [ANZMAC] Conference. (pp. 1 - 7). Australia: Australian and New Zealand Marketing Academy [ANZMAC] Conference
[Conference Paper in Published Proceedings]Authored by: Comrie, M., Feetham, P.

Other

Feetham, PM. (2015, March). Do citizens' evaluations of climate engineering vary with deliberation?.
[Oral Presentation]Authored by: Feetham, P.
Feetham, P.Public reaction to climate geoengineering. In School of Communication, Journalism and Marketing Seminar/Research Series, Massey University, Palmerston North / Teleconference, New Zealand.
[Oral Presentation]Authored by: Feetham, P.

Supervision and Teaching

Current Doctoral Supervision

CoSupervisor of:

  • Philip Mecredy - PhD
    An investigation of aged-based differences in brand preferences and purchase behaviour

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