Mecredy, P., Wright, MJ., & Feetham, P. (2018). Are promoters valuable customers? An application of the net promoter scale to predict future customer spend. Australasian Marketing Journal. 26(1), 3-9 [Journal article]Authored by: Feetham, P., Mecredy, P., Wright, M.
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Last updated on Monday 19 March 2018