Dr Jeannie Fletcher staff profile picture

Contact details +64 (04) 801 5799  ext. 63542

Dr Jeannie Fletcher PhD (Applied Sociolinguistics), MA (Applied Sociolinguistics), MBA


School of Communication, Journalism and Marketing

Jeannie's research explores the communicative and relational competencies that underpin an organisation's capabilty for creativity and innovation. Her findings  - presented at international conferences in New Zealand Australia, Switzerland, Austria, and the USA - address for instance: the use of directness/indirectnes in online communication; communicative competence as an organisational asset; the use of humour in establing working relationships in diverse teams; managing relationships between various kinds of organisational communities; and the role of management in the devlopment of trust. A forthcoming article on establishing interpersonal rapport in a diverse team has been accepted for publication in the journal DIscourse and Communication.  Jeannie serves on the editorial board of the journals PRiSM and the Communication Journal of New Zealand (CJNZ) and is guest editor for an upcoming (mid 2014) special issue of CJNZ.

Jeannie teaches communication papers and supervises student research in the School of Communication, Journalism and Marketing (College of Business) on Massey University's Wellington campus. Her research focuses on communication in organisations and the ways in which effective organisations create and sustain contexts that foster the innovative capabilities of their people. Before coming to academia Jeannie worked in a management role in the public health sector.  

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Contact details

  • Ph: 0064 4 801-5799 Extn 62-507
    Location: E11, 5
    Campus: Wellington


  • Doctor of Philosophy - Victoria University of Wellington (2011)
  • Master of Arts - Victoria University of Wellington (2004)
  • Masterof Business Administration - Victoria University of Wellington (1997)

Research Expertise

Research Interests

Communicative capabilities that support creativity and innovation

Organisational contexts that foster creativity and innovation.

Management and the development of trust in organisations

Communicative strategies used in public diplomacy

Research Opportunities

  • Health communication  (February 2014) A short project focussing on service communication in a health clinic that serves a culturally diverse population - focusing on the consistency of satisfaction across cultural groups.
  • The discourse of public diplomacy  (April 2014) The communicative strategies of organisations as repesentatives of aspiring nations


21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Commerce, Management, Tourism And Services (150000):
Communication and Media Studies (200100): International and Development Communication (200103): Languages, Communication And Culture (200000): Organisational, Interpersonal and Intercultural Communication (200105)


Communication competencies that underpin the organisations capacity for innovation.



Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 2

Consultancy and Languages


  • 1997 - Crown Health Enterprise
    Evaluation of organisation wide information service for medicak and allied health porofessionals
  • 1996 - International Publishing Company
    Effectivness of cultural integration following company merger of long standing New Zealand Publisher with multi-national publishing company
  • 1997 - Insurance Industry
    Assessment of job satisfaction of actuarial staff
  • 1997 - Wellington Hotel
    Organisational Development

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