Dr Raja Peter staff profile picture

Contact details +64 (04) 801 5799  ext. 63552

Dr Raja Peter MMgmt, MMktng, PhD

Senior Lecturer

School of Communication, Journalism and Marketing

I have been involved one way or another with marketing for more than 20 years. The industry experience that I have gained in International Marketing, Market Research, Customer Service, Sales & Marketing Services coupled with the years of experience in diverse cultures such as Australia, India and New Zealand has given me a good understanding of contemporary business issues, processes and concepts. Over the years I have serviced the needs of a wide range of customers in Australia, the large domestic market in India as well as in the Export Market in Southeast Asia, the USA, Europe and Africa.

 On the academic front I have a Master’s degree in Management Studies from India and a Master of Marketing degree from the University of Western Australia, Perth. I completed my PhD thesis at CurtinUniversity in early 2004. I am a recipient of the prestigious APA (I) scholarship through the ARC-SPIRT grant valued at approx $77,000. This is Australia’s highest award for research leading to a PhD.

 A key strength that I possess is in the area of research methodology and multivariate data analysis. I am involved in interdisciplinary research within the broader context of Business, in the areas of marketing, management, and ICT. The limited research surrounding SME’s and the marketing function has triggered my research interest in this area as well. I received a commendation from the Chancellor of Curtin University for my PhD work in recognition of the outstanding quality of my PhD research.

I have undertaken a number of interesting research projects and am involved in collaborative research with researchers within MasseyUniversity and also with researchers outside MasseyUniversity. These research undertakings have led to a number of scholarly peer reviewed publications in high quality journals and international conference proceedings.

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Professional

Contact details

  • Ph: 8015799 extn 62510
    Location: 50, 5F
    Campus: Wellington

Qualifications

  • Master of Management Studies - Birla Institute of Technology and Science (1982)
  • Master of Marketing - University of Western Australia (1999)
  • Doctor of Philosophy - Curtin University (2004)

Research Expertise

Research Interests

My primary area of research is Consumer Behaviour within the Marketing discipline. I investigated the key determinants that foster the adoption of photovoltaic (PV) power supply systems. Empirical evidence suggests that ‘government initiatives’ and institutional ‘finance’ are important influencers of the decision to adopt PV power supply systems in developing countries. In order to diffuse PV technology it is also necessary to provide decision-makers with opportunities for direct and vicarious experience of PV systems through ‘demonstration sites’. These factors were ignored in earlier models of the innovation–decision process formulated by Rogers and the new innovation-decision framework proposed by Kaplan. Governments need to play a leadership role, and this coupled with the availability of Finance and Demonstration Sites will result in an increased interest leading to the adoption of PV technology in India. This research has led to the identification of variables such as the government initiatives, demonstration sites and finance, which are critical to the adoption of PV systems in developing countries.

I have also worked in small multidisciplinary teams in which researchers were involved in research in different areas of Marketing, Management and Small and Medium Enterprises (SMEs). My key strength is in the area of quantitative research methodology and multivariate data analysis. Many of the researchers with whom I worked were engaged in qualitative research. Interactions with colleagues in the College of Business and other areas of Massey University revealed that there were opportunities to complement each other’s research strengths if we adopted a collaborative approach. I have also undertaken research with researchers in the UK and in Australia. This has opened up opportunities for me to be involved in interdisciplinary research within the broader context of Business, in the areas of Marketing, Management, and ICT. Hence I have targeted Marketing, Management, and other business related areas for my publications. As researchers, all of us have benefited in the process as we have pooled our skills and strengths together and achieved a higher level of research outputs. I am a recipient of a best paper award and track chair awards. I review submissions for international conferences such as ANZMAC, EMAC etc.

Thematics

Resource Development and Management

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Consumer-Oriented Product or Service Development (150501): Human Resources Management (150305): Innovation and Technology Management (150307): Marketing (150500): Marketing Management (incl. Strategy and Customer Relations) (150503): Small Business Management (150314):
Technology (100000)

Keywords

  • Consumer Behaviour
  • Social Media and Marketing Theory
  • Social Media and Marketing Strategies
  • B2B relationships in cyberspace
  • Renewable Energy Technologies and Marketing
  • Shared services in the Not for Profit sector 
  • Quantitative Research Methodology and Marketing
  • Multivariate Data Analysis and Marketing

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs

Journal

Kanji, G., Weatherall, M., Peter, R., Purdie, G., & Page, R. (2015). Efficacy of regular sauna bathing for chronic tension-type headache: A randomized controlled study. Journal of Alternative and Complementary Medicine. 21(2), 103-109
[Journal article]Authored by: Page, R., Peter, R.
Crump, BJ., & Peter, R. (2013). A case for non-profit organisations to engage in the use of shared computing services. Electronic Journal Information Systems Evaluation. 17(1), 270-277 Retrieved from http://www.academic-publishing.org/
[Journal article]Authored by: Peter, R.
Belgorodskiy, A., Crump, B., Griffiths, M., Logan, K., Peter, R., & Richardson, H. (2012). The gender pay gap in the ICT labour market: Comparative experiences from the UK and New Zealand. New Technology, Work and Employment. 27(2), 106-119
[Journal article]Authored by: Peter, R.
Coetzer, A., Peter, R., & Peter, V. (2011). Employee learning processes in New Zealand small manufacturing firms. Journal of Management and Organization. 17(6)
[Journal article]Authored by: Peter, R.
Battisti, M., & Peter, R. (2011). Compensating resource constraints? A discriminant analysis of collaborating and non-collaborating small businesses in New Zealand. International Journal of Entrepreneurship and Small Business. 12(2), 245-256
[Journal article]Authored by: Battisti, M., Peter, R.
Peter, VM., & Peter, RM. (2006). Risk management model: An empirical assessment of the risk of default. International Research Journal of Finance and Economics. 1, 42-56
[Journal article]Authored by: Peter, R.
Peter, VM., & Peter, RM. (2006). Tax finance and savings: Conceptual issues. International Research Journal of Finance and Economics. 3, 35-47
[Journal article]Authored by: Peter, R.
Peter, R., Dickie, L., & Peter, VM. (2006). Adoption of photovoltaic power supply systems: A study of key determinants in India. Renewable Energy. 31(14), 2272-2283
[Journal article]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, V. (2005). Adoption decision process for a high-tech innovation. Journal of Customer Behaviour. 4(1), 103-125
[Journal article]Authored by: Peter, R.
Peter, R., Dickie, L., & Peter, V. (2005). Government promotion of photovoltaics: Evidence from the hotel industry in India. International Energy Journal. 6(2), 53-67
[Journal article]Authored by: Peter, R.
Peter, V., & Peter, RM. (2005). Globalization and international taxation. Global Business and Finance Review. 10(3), 63-71
[Journal article]Authored by: Peter, R.
Peter, RM., Ramaseshan, B., & Nayar, C. (2002). Conceptual model for marketing solar based technology to developing countries. Renewable Energy. 25(4), 511-524
[Journal article]Authored by: Peter, R.
Peter, RM., Ogunmokun, G., & Peter, V. (2002). International transcultural adaptation: An exploratory study of consumer acculturation. Journal of International Marketing and Exporting. 7(2), 98-113
[Journal article]Authored by: Peter, R.

Book

Solomon, T., & Peter, R. (2016). The emergence of social media as a contemporary marketing practice. In Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity. (pp. 314 - 333).
[Chapter]Authored by: Peter, R.
Peter, RM., & Solomon, T. (2016). The Emergence of Social Media as a Contemporary Marketing Practice. In V. Benson, R. Tuninga, & G. Saridakis (Eds.) Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity. (pp. 314 - 333). : IGI Global
[Chapter]Authored by: Peter, R.
Peter, VM., & Peter, RM. (2007). Internationalisation and economic asymmetry: Managing financial change, an empirical study. In B. Batavia, & P. Nandakumar (Eds.) Globalization: Capital Flows, Competition, and Regulation. (pp. 124 - 138). Toronto, ON: APF Press
[Chapter]Authored by: Peter, R.
Peter, RM., Ogunmokun, G., & Monsingh, V. (2000). Consumer acculturation: an exploratory study of south asian immigrants in western. In G. Ogunmokun, & RG. Eds (Eds.) Issues in Marketing Management and Strategies. (pp. 14 - 37). Nedlands, WA: Academic Press International
[Chapter]Authored by: Peter, R.

Creative Work

Peter, RM. (2005, September 1). Celebrating research day.
[Exhibition]Authored by: Peter, R.
Peter, RM. (2004, May 19). Celebrating reserach day. Massey University.
[Exhibition]Authored by: Peter, R.

Thesis

Peter, RM. (2003). Factors influencing adoption of solar assisted uninterrupted power supply system in the hotel industry in India. (Doctoral Thesis, Curtin University of Technology)
[Doctoral Thesis]Authored by: Peter, R.

Report

Peter, R., & Crump, B. (2012). Report on shared computing services survey. School of Management, Massey University.
[Commissioned Report]Authored by: Peter, R.

Conference

Solomon, T., & Peter, RM. (2015). An examination of the influence of the strategic marketing practices on customer satisfaction in ICT firms in India. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.) ANZMAC 2015 Conference Proceedings. (pp. 55 - 61). Sydney, Australia: ANZMAC 2015
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., & Solomon, T.(2015). An Examination of the Influence of the Strategic Marketing Practices on Customer Satisfaction in ICT Firms in India. Paper presented at the meeting of 2015 ANZMAC Conference Proceedings. Sydney
[Conference Paper]Authored by: Peter, R.
Balasubramanian, R., Cumming, DM., Webster, J., & Peter, R. (2014, December). Consumer Perspectives of the Second-hand Apparel Market in New Zealand - An Exploratory Study. Presented at Australian and New Zealand Marketing Academy Conference. Brisbane.
[Conference Oral Presentation]Authored by: Cumming, D., Peter, R.
Balasubramanian, R., Cumming, DM., Webster, J., & Peter, R. (2014). Consumer Perspectives of the Second-hand Apparel Market in New Zealand - An Exploratory Study.. (pp. 346 - 352). Brisbane: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Cumming, D., Peter, R.
Balasubramanian, R., Cumming, D., Webster, J., & Peter, R. (2014). Consumer perspectives of the second-hand apparel market in New Zealand - an exploratory study. In RT. Sharyn, K. Krzysztof, & A. Denni (Eds.) Proceedings ANZMAC Annual Conference 2014. (pp. 346 - 352). Birsbane, Australia: Australian and New Zealand Marketing Academy Conference
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R., Cumming, D., Peter, R.
Solomon, T., Peter, RM., & Crump, BJ. (2014). An examination of the nexus between social media, relationship marketing and market research and their influence on customer satisfaction in the ICT sector in India.. In A. Rospigliosi, & S. Greener (Eds.) Proceedings of the European Conference on Social Media: ECSM 2014. (pp. 504 - 511). United Kingdom: European Conference on Social Media
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Crump, B., & Peter, R. (2013). New delivery model for non-profit organisations: Shared computing services. 7th European Conference on Information Management and Evaluation, ECIME 2013. (pp. 18 - 24).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Solomon, T., Peter, R., & Crump, B. (2013). Measures of the strategic marketing practices of ICT firms in India. Proceedings of the 10th Association of Indian Mangement Scholars International [AIMS] International Conferenc [AIMS-10]. (pp. 1701 - 1715). India: 10th Association of Indian Mangement Scholars International [AIMS] International Conferenc [AIMS-10]: Managing Services in Competitive Environment
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Crump, BJ., & Peter, R. (2013). New delivery model for non-profit organisations: Shared computing services. In L. Przemyslaw (Ed.) Proceedings of the 7th European Conference on Information Management and Evaluation. (pp. 2 - 3). United Kingdom: 7th European Conference on Information Management and Evaluation [ECIME 2013]
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, R., & Peter, V. (2012, June). Government initiatives in fostering solar energy use by SME’S in India. Presented at International Council for Small Business [ICSB] 57th World Conference: Leading from the Edge. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Peter, R.
Webster, J., Cumming, D., Balasubramanian, R., & Peter, R.(2012). Second-hand clothing market in New Zealand - An exploratory study of retainer perspectives. Paper presented at the meeting of http://anzmac.info/conference/anzmac-2012-proceedings/. Adelaide, Australia
[Conference Paper]Authored by: Peter, R.
Webster, J., Cumming, D., Balasubramanian, R., & Peter, R. (2012, December). Second-hand clothing market in New Zealand: An exploratory study of retailer perspectives. Presented at Australian and New Zealand Marketing Academy Conference [ANZMAC 2012]: Sharing the Cup of Knowledge. Adelaide, Australia.
[Conference Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Peter, R., & Peter, V. (2012). Government initiatives in fostering solar energy use by SME’S in India. Proceedings of the International Council for Small Business [ICSB] 57th World Conference: Leading from the Edge. (pp. 1 - 13). New Zealand: International Council for Small Business [ICSB] 57th World Conference: Leading from the Edge
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Webster, J., Cumming, D., Balasubramanian, R., & Peter, R. (2012). Second-hand clothing market in New Zealand: An exploratory study of retailer perspectives. In R. Lee (Ed.) Australia New Zealand Marketing Academy Conference 2012 Proceedings. (pp. 1 - 7). Australia: Australian and New Zealand Marketing Academy Conference [ANZMAC 2012]: Sharing the Cup of Knowledge
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R., Cumming, D., Peter, R.
Crump, B., Logan, K., & Peter, RM. (2012, July). Stereotypes and the ICT gender pay gap. Presented at 5th Biennial Academy of World Business, Marketing and Management Development Conference: Managing, Marketing and Financing Organizations in an Era of Economic Uncertainty. Budapest, Hungary.
[Conference Oral Presentation]Authored by: Peter, R.
Crump, B., Logan, K., & Peter, RM. (2012). Stereotypes and the ICT gender pay gap. In G. Ogumnokun, R. Gabbay, & J. Rose (Eds.) Academy of World Business, Marketing and Management Development 5th Biennial Conference Proceedings. Vol. 5 (pp. 47 - 59). Hungary: 5th Biennial Academy of World Business, Marketing and Management Development Conference: Managing, Marketing and Financing Organizations in an Era of Economic Uncertainty
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Solomon, T., Peter, R., Crump, B., & Coetzer, A. (2011, July). A conceptual model of the marketing practices in small and medium information and communication technology (ICT) companies. Presented at 12th International Conference of the Society for Global Business and Economic Development: Building Capabilities for Sustainable Global Business: Balancing Corporate Success and Social Good. Sinapore.
[Conference Oral Presentation]Authored by: Peter, R.
Soloman, T., Peter, R., Crump, B., & Coetzer, A. (2011, July). A conceptual model of the marketing practices in small and medium information and communication technology (ICT) companies. Presented at Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development. Singapore.
[Conference Oral Presentation]Authored by: Peter, R.
Soloman, T., Peter, R., Crump, B., & Coetzer, A. (2011). A conceptual model of the marketing practices in small and medium information and communication technology (ICT) companies. Proceedings of Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development. (pp. 1338 - 1347). : Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, V., & Peter, R. (2011, July). Strategic management using evaluative process methods. Presented at Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development. Singapore.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, V., & Peter, R. (2011). Strategic management using evaluative process methods. Proceedings of the 12th International Conference of the Society for Global Business and Economic Development [SGBED]. (pp. 771 - 783). : Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, V., Coetzer, A., & Peter, R. (2011, July). Perspectives on employee learning in New Zealand SME's. Presented at Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development. Singapore.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, V., Coetzer, A., & Peter, R. (2011). Perspectives on employee learning in New Zealand SME's. Proceedings of the 12th International Conference of the Society for Global Business and Economic Development [SGBED]. (pp. 1574 - 1580). : Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, R., & Peter, V. (2011, July). An examination of the characteristics of a high-tech innovation. Presented at Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development. Singapore.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, R., & Peter, V. (2011). An examination of the characteristics of a high-tech innovation. Proceedings of the 12th International Conference of the Society for Global Business and Economic Development [SGBED]. (pp. 1814 - 1819). : Building capabilities for sustainable global business: Balancing corporate success & social good - 12th International Conference of the Society for Global Business and Economic Development
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Belgorodskiy, A., Crump, BJ., Griffiths, M., Logan, KA., Peter, RM., & Richardson, HJ. (2010). A comparative study of the United Kingdom and New Zealand ICT Labour market: Equal pay and perceptions of equal pay. Proceedings of the 4th Biennial Conference of the Academy of World Business, Marketing and Management Development 2010. (pp. 28 - 524).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Crump, BJ., Belgorodskiy, A., Griffiths, M., Logan, KA., Peter, RM., & Richardson, H. (2010, July). A comparative study of the United Kingdom and New Zealand ICT labour market: Equal pay and perceptions of equal pay. Presented at Academy of World Business, Marketing & Management Development Conference. Oulu, Finland.
[Conference Oral Presentation]Authored by: Peter, R.
Coetzer, A., Peter, R., & Peter, V. (2009). Continuous learning and employee learning processes: The case of New Zealand small manufacturing firms. Proceedings of the 2009 ANZAM conference. (pp. 1 - 18). : 23rd Annual Australian and New Zealand Academy of Management Conference - 2009
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, R., & Peter, V. (2009). Validating Kaplan’s constructs in a developing country. In D. Tojib (Ed.) Proceedings of the ANZMAC 2009 Conference. (pp. 1 - 8). Monash University: Sustainable Management and Marketing Conference - Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, R., & Peter, V. (2009, November). Validating Kaplan’s constructs in a developing country. Presented at Sustainable Management and Marketing Confernce - Australian and New Zealand Marketing Academy (ANZMAC) 2009. Melbourne, Australia.
[Conference Oral Presentation]Authored by: Peter, R.
Battisti, M., & Peter, RM. (2008). Compensating resource constraints? a discriminant analysis of collaborating and non collaborating small businesses in New Zealand. RENT 22nd Research in Entrepreneurship and Small Business Conference. (pp. 50 - 51).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Battisti, M., & Peter, RM. (2008). Compensating resource constraints? A discriminant analysis of collaborating and non-collaborating small businesses in New Zealand. In RENT 22nd Research in Entrepreneurship and Small Business Conference(pp. 50 - 51). : Universidade Da Beira Interior
[Conference Abstract]Authored by: Peter, R.
Battisti, M., & Peter, RM. (2008, November). Compensating resource constraints? A discriminant analysis of collaborating and non collaborating small businesses in New Zealand. Presented at RENT 22nd Research in Entrepreneurship and Small Business Conference. Covilha, Portugal.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, RM., & Peter, VM. (2008, July). An assessment of the internal consistency of measures of constructs used to revise the innovation decision framework. Presented at 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. Brazil.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, RM., & Peter, VM. (2008). An assessment of the internal consistency of measures of constructs used to revise the innovation decision framework. Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. (pp. 989 - 998).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, VM., & Peter, RM. (2008). A review of tax issues in international taxation. Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. Vol. 3 (pp. 975 - 987).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., & Peter, VM. (2008, July). A review of tax issues in international taxation. Presented at 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development. Brazil.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, RM., Battisti, M., Massey, CL., & Lewis, KV. (2008). SMEs & exports in the New Zealand context: An overview. Proceedings of the Annual Conference of Small Enterprise Association of Australia and New Zealand. (pp. 389 - 411).
[Conference Paper in Published Proceedings]Authored by: Massey, C., Peter, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2007, August). Apparel sizing: More than meets the eye. Presented at 2007 Fashion Industry of New Zealand Education Conference: The broader perspective of design. Massey University, Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2007). Apparel sizing: More than meets the eye.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, VM., & Peter, RM. (2006). A conceptual framework of the risk of default in housing finance. In G. Ogunmokun, R. Gabbay, & J. Rose (Eds.) Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. (pp. 1444 - 1455).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2006). An investigation of retailer perceptions on apparel sizing issues. In G. Ogunmokun, R. Gabbay, & J. Rose (Eds.) Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. (pp. 917 - 926). : Academy of World Business, Marketing & Management Development 2006 Conference
[Conference Paper in Published Proceedings]Authored by: Balasubramanian, R., Peter, R.
Peter, RM., Ogunmokun, G., & Peter, VM. (2006). Immigrants' consumer adaptation. In G. Ogunmokun, R. Gabbay, & J. Rose (Eds.) Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. (pp. 1417 - 1432).
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2006, July). An investigation of retailer perceptions on apparel sizing issues. Presented at Academy of World Business, Marketing and Management Development 2006 Conference. Paris, France.
[Conference Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Peter, RM., Ogunmokun, G., & Peter, VM. (2006, July). Immigrants' consumer adaptation. Presented at 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Paris, France.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, V. (2005). Government's role in promoting alternative energy sources in India. In C. Chakraborty, C. Jayachandran, & RM. Eds (Eds.) Management Challenges in Times of Global Change and Uncertainty: 9th International Conference on Global Business and Economic Development: Proceedings. (pp. 288 - 295). Montclair, NJ
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, V., & Peter, RM. (2005). Globalization and international taxation. In C. Chakraborty, C. Jayachandran, & RM. Eds (Eds.) Management Challenges in Times of Global Change and Uncertainty: 9th International Conference on Global Business and Economic Development: Proceedings. (pp. 145 - 153). Montclair, NJ
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, V. (2005). Diffusion of innovations: A case to go beyond Rogers' model. Enterprise and Innovation Research Conference: Proceedings. (pp. Unpaged). Hamilton, NZ
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, V. (2005). Validity of the measures of constructs used to revise the innovation decision framework. In SP. Ed (Ed.) Australia and New Zealand Marketing Academy (ANZMAC) Conference. (pp. 90 - 99). Perth, WA
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, V. (2004). Adoption of photovoltaic power supply systems: A path analysis model. In J. Wiley, & PT. Eds (Eds.) Australia and New Zealand Marketing Academy (ANZMAC) Conference: Proceedings. (pp. unpaged). Wellington, New Zealand
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., Peter, V., & Dickie, L. (2004). Finance for photovoltaics: Lessons from India. Australia and New Zealand Solar Energy Society (ANZSES) 42nd Annual Solar Conference: Proceedings. (pp. unpaged). Frenchs Forest, NSW
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, RM., Peter, VM., & Dickie, L. (2004, December). Finance for photovoltaics: Lessons from India. Presented at ANZSES Solar 2004 Conference. Murdoch University, Perth, WA.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, VM. (2004, November). Adoption of photovoltaic power supply systems: A path analysis model. Presented at ANZMAC 2004 Conference. Victoria University of Wellington, Wellington, NZ.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, VM., & Peter, RM. (2004). An examination of tax mix and foreign direct investment in China. In G. Ogunmokun, R. Gabbay, & JM. Eds (Eds.) Academy of World Business, Marketing and Management Development Conference Proceedings. (pp. 879 - 889). University of Southern Queensland, QLD
[Conference Paper in Published Proceedings]Authored by: Peter, R.
Peter, VM., & Peter, RM. (2004, July). An examination of tax mix and foreign direct investment in China. Presented at Academy of World Business, Marketing and Management Development Conference. Gold Coast, QLD.
[Conference Oral Presentation]Authored by: Peter, R.
Peter, RM., & Dickie, L. (2004, July). An exploratory study of the barriers to commercialisation of solar based technology in the Indian business environment. Presented at Academy of World Business, Marketing and Management Development Conference. Gold Coast, QLD.
[Conference Oral Presentation]Authored by: Peter, R.

Other

Cumming, D., Webster, J., Balasubramanian, R., & Peter, R. (2012, September). Second-hand clothes shopping: Consumer perceptions. In Research as Conversation, School of Communication, Journalism & Marketing, Wellington Seminar Series, Massey University, Wellington, New Zealand. : http://connect.massey.ac.nz/p8i9gvx5hqm/.
[Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Webster, J., Balasubramanian, R., & Peter, RM. (2006). An investigation of retailer perceptions on apparel sizing issues. Presented at Massey University, Wellington, NZ.
[Oral Presentation]Authored by: Balasubramanian, R., Peter, R.
Peter, RM., Dickie, L., & Peter, VM. (2006). Validity of the measures of constructs used to revise the innovation decision framework. Presented at Massey University, Wellington, NZ.
[Oral Presentation]Authored by: Peter, R.
Peter, RM., Dickie, L., & Peter, V. (2005, May). Diffusion of innovations: a case to go beyond Rogers' model. : Massey University.
[Oral Presentation]Authored by: Peter, R.
Peter, RM., & Dickie, L. (2004, March). An exploratory study of the barriers to commercialisation of solar based technology in the Indian business environment. : Massey University.
[Oral Presentation]Authored by: Peter, R.
Peter, RM., & Dickie, L. (2004). An exploratory study of the barriers to commercialisation of solar based technology in the Indian business environment. Massey University, Department of Management and Enterprise Development Research Seminar Series
[Other]Authored by: Peter, R.
Peter, RM., & Peter, V.Validating Kaplan’s constructs in a developing country.
[Oral Presentation]Authored by: Peter, R.

Consultancy and Languages

Languages

  • English
    Last used: English
    Spoken ability: Excellent
    Written ability: Excellent
  • Tamil
    Last used: Tamil
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching

Summary of Doctoral Supervision

Position Current Completed
Supervisor 0 1
CoSupervisor 0 2

Completed Doctoral Supervision

Supervisor of:

  • 2015 - Thelma Pauline Moses - PhD
    An Exploratory study of the Strategic Marketing Practices of ICT firms in India

CoSupervisor of:

  • 2015 - Yun-Chin Hsu - PhD
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