Dr Jenny Zhengye Hou staff profile picture

Contact details +64 (04) 801 5799  ext. 63543

Dr Jenny Zhengye Hou PhD (strategic public relations)

Senior Lecturer

School of Communication, Journalism and Marketing

I was awarded a PhD in Strategic Public Relations by University of Queensland in Australia. My research interest revolves around institutional sociology, public relations and strategic communication. I'm particularly looking at how public relations as a socially constructed field by a range of institutional actors (e.g., business organizations, professional consultancies, media, government) influence and are influenced by the tension between marketization and authoritarianism in emerging economies. I published in peer-reviewed international journals such as Public Relations Review, Journal of Business & Technical Communication, PRism and Organization Science. I was awarded Public Relations Educator Fellow by the Plank Centre for Leadership in Public Relations in 2017, European Commission Erasmus+ Scholarship in 2016, Young Visiting Scholar by Cambridge University in 2012, University of Barcelona in 2012 and Chinese University of Hong Kong in 2010. I'm currently serving on the editorial board of Journal of Business & Management, Anthropology and Sociology, and PRism

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Contact details

  • Ph: +64 4 8015799 ext63543
    Location: 12 Level E, 5
    Campus: Wellington


  • Doctor of Philosophy - University of Queensland, Australia (2012)

Prizes and Awards

  • PRism Guest Editor Prize - Public Relations Institute of New Zealand (2016)

Research Expertise

Research Interests

Public relaitons theories and practices

Strategic communication management

Institutional theories 

Organization studies


21st Century Citizenship, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Asian Cultural Studies (200202):
Commerce, Management, Tourism And Services (150000):
Communication and Media Studies (200100): Communication Studies (200101): Cultural Studies (200200): Languages, Communication And Culture (200000):
Marketing (150500): Marketing Communications (150502)


Public relations practices

Strategic communication management

Institutional theories and organization studies

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 1 2

Research Outputs


Hou, Z., & Fountaine, S. (2016). Moving forward through the mist: Reimagining strategic communication in the digital age. PRism. 13(1), 1-6 Retrieved from http://www.prismjournal.org/fileadmin/13_1/Hou_Fountaine_Editorial_introduction.pdf
[Journal article]Authored by: Fountaine, S., Hou, Z.

Consultancy and Languages


  • Mar 2006 - March 2009 - Hill & Knowlton Strategies
    Senior account executive


  • English
    Last used: English
    Spoken ability: Excellent
    Written ability: Excellent

Supervision and Teaching


219.305 Public Relations Management

219.312 Risk and Crisis Communication

219.706 Advanced Public Relations

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