photo credit: Violetta Markelou Dale Nirvani Pfeifer

Master of Management (Communication Management)
Founder/CEO of GoodWorld

“Studying at Massey University has played a huge role in helping me to get to where I am today.”

It helped me learn more about how to lead, put my research into practice in my own life, and taught me a great deal about different types of leadership and leaders.

Massey University was the only university that offered a course of study that integrated the two topics that I was interested in (business and psychology), so I knew that it would be a perfect fit!

I studied business psychology as an undergraduate – I had always been interested in psychology, and my father wanted to make sure I studied something with a practical application, so this was the best of both worlds!

By the time I began my Masters in Communication Management, I was obsessed with the study of leadership and its applications for a variety of sectors and cultures. I felt that this department was a place where I could make a meaningful study of leadership and explore its many facets and applications.

Researching leadership within Maori culture has helped me to understand a powerful model of leadership. The Maori word for leadership is Rangatira, which means “to weave the people together.” It has also taught me how to be sensitive to a diverse set of practices.

Highlights of my career so far are being invited to speak and share my research at a conference at Harvard University and getting approval to speak at Academy of Management – they have somewhere around a 93% rejection rate, so I was honored to be accepted!

Of course, launching GoodWorld has also been a career highlight. GoodWorld is a social payments company that is fueling Social Giving, the next wave of seamless, viral charitable payments made with just a hashtag: #donate. The company started with just myself and a laptop, so it’s incredible to see how we’ve grown. I now have a team of 14 people and over 1600 non-profits signed up for the platform.

In 2016 we were honored in Fast Company’s Most Innovative Companies issue alongside the likes of Facebook and TOMS, won a TIMMY award for being Washington DC’s best start-up and were featured in the Wall Street Journal, The Washington Post and Forbes Magazine.

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