Karlene Van Opdorp

Bachelor of Communication (Major Communication Management, minor Media Studies)
Graduated in 2008
OnScreen Producer at BWM

After watching Mel Gibson star in the movie ‘What Woman Want’, I knew I wanted to study something that would help me sell ideas. My older sister recommended a Bachelor of Communication at Massey, and the decision was made!

While at Massey, I completed an internship at Total Media (a media service company).  It confirmed my desire to produce ideas and marketing campaigns, as opposed to selling the space where the ideas live.

I now work in an advertising agency called BWM, and am based in Melbourne. I’m part of the TV department and work as an OnScreen Producer. We produce TV Commercials for brands such as Realestate.com, Birds Eye, John West and Kmart. We also produce radio adverts, YouTube content, and anything with moving footage. Everyday there’s a new challenge – it might be finding the perfect person for a new role, or working through scripts and budgets.

My degree gave me a great foundation to successfully forge a career in the communications industry!

What next you say, I’m not entirely sure. One day I’d like to be in front of the camera hosting my own show (crazy, I know!). For now, I’m honing my presenting skills on my YouTube channel called ‘I am Karlene. Check it out here: https://www.youtube.com/user/iamkarlenev


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