Chris Pescott

Chris Pescott

Tel: +64 9 969 5765
Email: chris@perceptive.co.nz

Title of MBS Research:

The Evaluation of Stakeholder Relationship Marketing Information Systems

MBS Research Keywords:

Stakeholder Research, Relationship Marketing, Marketing Ethics & Principals, Business Performance Appriasals, Stakeholder Performance Management

Short Description of Research Topic:

To augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm was proposed in which holistic marketing performance is reflected in the delivery of long-term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance.

MBS Candidacy:

2004

Supervisors:

Dr Brian Murphy

Previous Degrees:

BBS(Hons) Massey University, Auckland  2003

Personal Information:

Chris is the CEO of Perceptive, the largest privately owned research & strategy firm in New Zealand. Chris established the firm in 2005 after completing his MBS.

By 2009 Chris had established Perceptive, as one of fastest growing businesses in New Zealand and was ranked 24th in the Deloitte Fast 50, with revenue growth of over 230%

Chris has gone on to receive several business awards and was named a finalist in the prestigious Ernst & Young New Zealand Entrepreneur of the Year awards.

 

Recent Publications:

Murphy, B., Maguiness, P., Pescott, C., Wang, R., Jingwu, M., and Wislang, S. (2005), “Stakeholder perceptions presage holistic stakeholder relationship marketing performance,  European Journal of marketing.”  European Journal of Marketing Vol. 39 No. 9/10, pp. 1049-1059.

Murphy, B., Maguiness, P., Pescott, P. and Wislang, S. (2003), “Augmenting relationship marketing with a stakeholder and triple bottom line orientation to enhance business profitability”, in Kennedy, R. (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference, School of Marketing, University of South Australia, Adelaide, pp. 979-84.

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