Master of Business Studies (Marketing)

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Take your career to the next level

Gain in-depth specialist business skills that will help you move up the hierarchy in your career.

Find out more about the Master of Business Studies parent structure

What is it like?

In Massey University’s Master of Business Studies you will combine study of advanced theory with research in a specialised field of business to give you a career advantage.

A Master of Business Studies will give you the skills you need to progress your career, or continue to further study.

Join the leaders in marketing education

Our marketing major is taught by world-class lecturers, such as professor Harald Van Heerde, who is ranked #1 in Australasia and #11 in the world - as good as professors from Harvard, Yale, Stanford and Columbia Universities.

You will be joining the longest standing marketing school in the country and be taught by internationally-ranked professors.

Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management studies rank in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

You will learn from well-respected academics and business experts, gaining an international perspective on the major that you choose.

Complete in a shorter time

This master’s qualification offers the same rigorous and prestigious programme as other master’s degrees, yet can be completed in only three semesters (180 credits), or one and half years.

What will you learn?

A master’s is a rigorous, challenging, rewarding and exciting programme of study. Your study will focus on your chosen major, but help you put this speciality into the context of other business disciplines - reflecting the reality of today’s business environment.

To succeed at a senior level in business, or academia, you must be able to communicate your work and findings effectively.

The Master of Business Studies programme will develop your oral and written communication skills to the level expected of senior business leaders.

You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. As part of your study you will complete and present a comprehensive written report on an independent research topic.

Relevant learning

Massey’s programmes are research-led. The Master of Business Studies not only draws on the latest business research but also has a focus on real-world learning. We utilise our relationships with industry and help you draw on experience you may have to give your learning context and relevance to the real world.

Flexibility of study

The MBS offers a flexible study plan comprising of subject specialisation courses and research-focused courses.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding and empowering. The workload of the Master of Business Studies replicates the high-pressure environment of senior workplace roles and high-level research. Our experts are there to guide but if you have come from undergraduate study, you will find that postgraduate study demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.

A good fit if you:

  • Have completed a bachelor’s degree (or bachelor’s degree with honours) in business with good grades
  • Are interested in a postgraduate qualification with a research component
  • Wish to progress your business career into a more senior level, or
  • Would like to continue on to further study such as a PhD

Careers

Business studies equips students with the flexible and highly portable skills employers are looking for. With a Master of Business Studies you will be prepared to take the next step in your career or to join the world of business in a variety of dynamic roles, from financial accountant to marketing manager.

Sought after by employers

International trends are for employers to reward postgraduate study well,especially in larger enterprises.The skills you learn are increasingly recognised as setting you apart from other potential employees.

Earn more

A Ministry of Education report found that:

  • Earnings and employment rates increase with the level of qualification completed
  • Five years after leaving study, most young domestic graduates will be earning above the national median earnings
  • Young masters graduates earn 86 per cent more than the national median
  • Good careers are associated with better health, better wellbeing and more satisfying lives
Join the engine of the new New Zealand

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